• Creates creative, compelling, and consistent themes, messaging, and branding in all communication touch points, including print advertising, video, emails, letters, website content, digital advertising, social media, and more. • Supports organizational external messaging and campaign strategy with editorial oversight and high-quality written content. • Sources and develops content for campaigns. • Focuses on engine and conversion-optimized copywriting for websites, landing pages, and banners. • Creates SEO- and AIO-optimized blog topics and blog articles that drives members to take action and attracts prospective new members. • Performs background research and keyword research as needed. • Conducts market and customer research to understand the target audience and create relevant and engaging copy. • Organizes the editorial process across external publishing areas. Defines content types/styles/channels/use case for the campaign. • Develops strategies for the lifecycle of content. Assesses the performance of content by analyzing metrics, user impressions, and keyword searches. • Creates content to retain customers, build trust, and establish long-term business relationships. • Supports the copywriting workflows across channels, approves proofs, schedules, copywrites, and edits content. • Ensures that messages are grammatically correct and error-free, have an appropriate tone and subject matter, and are aligned with credit union priorities and themes. • Acts as primary point of contact for freelance copywriters, including assigning, reviewing, approving, and managing their work.

Role Description We are looking for an integrated Copywriter who understands that content today doesn’t live only in digital, but across a full ecosystem: social, retail, campaigns, physical touchpoints, and brand experience. This role is not just about writing pieces. It’s about building brand narratives in real time, adapting to culture, and connecting communication with business impact. - Create social-first copy for TikTok, Instagram, YouTube - Develop short-form, trend-driven and reactive content ideas - Execute copy across 360 integrated campaigns (digital + offline) - Ensure consistent messaging across all brand touchpoints - Adapt content for retail and in-store communications - Manage high-volume content adaptations with quality control - Work in agile teams, iterate fast, and respond to feedback Qualifications - Experience in digital copywriting and integrated campaigns - Ability to write for both social media and offline/retail formats - Strong understanding of digital culture, trends, and behaviors - Social-first mindset, but not limited to social - High adaptability and ability to work under pressure - Native Portuguese (Brazil) + intermediate/advanced English - Strong creative judgment and fast execution Cultural Fit Beyond experience, we look for people who truly connect with the way we work. We are: - Kind and direct, communicating clearly, honestly, and respectfully. - Collaborative without silos or egos, valuing collective success and recognizing that every idea counts. - Giving feedback that helps others grow, learning from each other and celebrating progress. - Taking pride in our work, paying attention to detail and committing to excellence. - Taking ownership of what we build, showing initiative, responsibility, and delivering real results. We thrive with people who are kind, collaborative, driven by excellence, and committed to making an impact. If this sounds like you, you’ll thrive at SAMY. Diversity and Inclusion At SAMY, we believe in real diversity: teams where each person contributes from their uniqueness. We are committed to creating an inclusive, accessible, and barrier-free environment where every voice matters. We welcome applicants of all abilities and backgrounds. If you need any adjustments during the recruitment process or in your daily work, please let us know. We want you to thrive on an equal footing. Benefits - Flexible schedule and hybrid work options that help you balance your time and work in a way that fits your life. - A geographic mobility plan that gives you the chance to explore new opportunities and work from different SAMY locations around the world. - Celebrate your birthday with a day off, and take time to enjoy December 24th and 31st as company holidays to relax, recharge, and enjoy what matters most. - Global social and environmental activities that allow you to take part in initiatives that create a positive impact under the OWN THE IMPACT framework, connecting with colleagues from around the world and contributing to projects that make a difference. - Soft Return lets you transition back to work at your own pace, celebrate new family members with fellow working parents, and get expert coaching for first-time parents. - Mirror Club is our mentoring program designed to accelerate the careers of talented women by connecting them with experienced mentors. - Global Referral Program that lets you refer clients, projects, or teammates, helping SAMY grow stronger while earning rewards for your contributions. - Remote role.

• Support the Creative Pod: Support senior creatives on larger campaign initiatives by adapting and extending copy across additional formats, versions, and placements - in both English and Spanish. • Copy Production: Write and adapt bilingual copy for a variety of channels including social media, email, push notifications, in-app messaging, web, and digital advertising - with a deep understanding of U.S. Hispanic sports culture and audience nuance. • Versioning & Adaptation: Execute multiple copy variations based on campaign briefs or master messaging, ensuring accuracy, consistency, and authentic cultural resonance across all Spanish-language executions. • Transcreation: Go beyond direct translation - transcreate English copy into Spanish that feels native, culturally relevant, and emotionally resonant for U.S. Hispanic sports fans rather than just literally translated. • File Prep & Delivery: Prepare final copy for handoff, including proper formatting, versioning, and organization for various platforms and internal teams. • Quality Assurance: Proof and review copy assets for errors, ensuring every word is on-brand, grammatically sound, culturally appropriate, and compliant with regulatory requirements. • Collaboration: Work closely with designers, project managers, and marketing teams to meet deadlines and deliver cohesive, compelling creative across both languages. • Stay Ahead of Trends: Keep up-to-date with the latest trends in Spanish-language digital marketing, U.S. Hispanic sports culture, and the broader iGaming landscape.

• Develop a consistent tone of voice for Reedsy across multiple channels; • Own and evolve our brand guidelines; • Help onboard writers to ensure consistency across every channel; • Write copy for our landing pages, lead magnets, email campaigns, newsletters and social media posts; • Come up with new creative ideas to convert our traffic; • Review copy performance (open rates, click-through, conversions) and use those learnings to sharpen future work; • Work closely with a team of content creators (writers, illustrators, animators, and YouTubers) on ad and modal copy, graphic assets, storyboards and video scripts; • Bring a high standard to your own copy and honest, useful feedback to everyone else's.