Role Description This is a hands-on performance marketing role focused primarily on Meta advertising, with the expectation to grow into Google as the business scales. - Own the end-to-end paid advertising function: strategy, campaign setup, optimisation, and reporting. - Brief a design partner on creative needs and manage that relationship to keep ads fresh and effective. - Outcome: qualified leads at volume. Key Responsibilities - Planning, building, and managing Meta ad campaigns across multiple client brands. - Contributing to paid advertising strategy and recommending improvements based on performance data. - Briefing a design agency on creative requirements and managing feedback loops. - Monitoring and optimising campaigns continuously — adjusting targeting, budgets, and creative. - Reporting on campaign performance and lead quality to the Wolf.CO team. - Building expertise across Google Ads as client needs expand. Qualifications - 3+ years of hands-on Meta Ads experience (Business Manager, Ads Manager). - Proven track record generating qualified leads, not just clicks. - Strong grasp of audience targeting, retargeting, and campaign structure. - Comfortable briefing creatives and thinking strategically about ad angles. - Experience across B2B or service-based lead generation (franchise, consulting, or professional services a bonus). - Google Ads experience is a plus but not essential. - Strong English communication skills: you'll be working closely with the Wolf.CO team. Work Arrangement & Expectations - This is a remote role that will be set up as an independent contractor engagement. - Successful candidates will be expected to disclose any existing ongoing roles or client work. - Reflect this engagement on their LinkedIn profile (clearly marked as “Independent Contractor”).

• Work within our in-house PPC team to plan, implement, and optimize paid search campaigns across platforms including Google Ads, Bing Ads, and others. • Take ownership of channel performance, achieving targets and explaining any variance to leadership and stakeholders in management commentary or other forums as required. • Develop and execute best-practice PPC strategies to meet business goals, including keyword and audience opportunities, campaign structuring, targeting, and display network strategies. • Define both short-term and long-term strategies and execute them, providing recommendations for campaign optimization and audience growth. • Provide guidance and support to team members in determining the optimal tactics and approaches to deliver commercial priorities. • Build and manage a testing roadmap for your categories, ensuring successful experiments are scaled quickly and communicated to the wider team. • Leverage data-driven insights to identify opportunities, make informed recommendations, and optimize campaign performance. • Generate innovative ideas to challenge and reshape existing best practices. • Stay up to date with search engine updates and PPC industry trends. • Build strong collaborative relationships with teams across Business Development, Product, Data, Engineering, Compliance, and Finance to drive growth and improve owned categories. • Communicate effectively with multiple stakeholders to align on objectives and ensure the successful delivery of performance goals.

• Own the full vision, roadmap, and operational direction of the Paid Search division. • Build, scale, and evolve the organizational structure, roles, processes, and standards. • Architect a high-performance, high-output culture rooted in clarity, accountability, and continuous improvement. • Provide leadership presence that inspires confidence across clients, internal teams, and the executive suite. • Oversee the strategy, execution, and optimization of high-volume, seven-figure paid search programs across Google Ads, Microsoft Ads, and emerging platforms. • Set the strategic direction for PPC tactics, testing frameworks, funnel structure, and cross-channel alignment. • Define the department’s measurement philosophy and ensure consistent adoption of performance frameworks, KPIs, and reporting standards. • Lead department-wide adoption of new technologies, tactical innovations, and platform opportunities. • Oversee complex performance landscapes including CRO, landing pages, creative, automation, analytics, and dev-supported initiatives. • Oversee the SEM strategy that drives client retention, scale, and profitability across large high-stakes accounts. • Partner with Client Services on audit development, pipeline support, and onboarding enhancements. • Identify opportunities to improve client performance, enhance efficiency, and build competitive advantages in the home improvement vertical.

• Launch and manage multiple client campaigns on Facebook, Instagram and other paid social platforms for mid and high-tier clients, ensuring that all campaigns meet or exceed their KPIs • Continuously optimize ad performance with CDM best practices and through innovative campaign strategies, audience segmentation, and creative iteration to maximize ROI • Regularly analyze campaign performance data to identify trends, insights, and areas for improvement. Use data-driven strategies to enhance campaign effectiveness • Work closely with the Performance Marketing Manager and Senior Specialist to identify tactics to improve struggling accounts • Proactively identify and pursue opportunities to scale successful campaigns and optimize underperforming ones • Use data-driven insights to make informed decisions on budget allocation and targeting strategies • Craft high-converting copy to support ad campaigns, landing page conversion rates & video campaign performance • Manage a Meta/TikTok ad budget ranging between $150,000 and $300,000 per month of performance spend • Scripting for ad copy, creatives, and different messaging in your advertorials • Collaborate with our Creative team to improve video ad campaigns • Collaborate with the CSM team to identify and resolve high-level issues