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Clever Digital Marketing

Built to unlock the next stage of growth for home improvement companies.

VP of Paid Search

Performance MarketingPerformance MarketingFull TimeRemoteLeadTeam 51-200Since 2019H1B No SponsorCompany SiteLinkedIn

Location

Canada

Posted

45 days ago

Salary

0

Seniority

Lead

12 yrs expEnglish

Job Description

VP of Paid Search

Clever Digital Marketing

• Own the full vision, roadmap, and operational direction of the Paid Search division. • Build, scale, and evolve the organizational structure, roles, processes, and standards. • Architect a high-performance, high-output culture rooted in clarity, accountability, and continuous improvement. • Provide leadership presence that inspires confidence across clients, internal teams, and the executive suite. • Oversee the strategy, execution, and optimization of high-volume, seven-figure paid search programs across Google Ads, Microsoft Ads, and emerging platforms. • Set the strategic direction for PPC tactics, testing frameworks, funnel structure, and cross-channel alignment. • Define the department’s measurement philosophy and ensure consistent adoption of performance frameworks, KPIs, and reporting standards. • Lead department-wide adoption of new technologies, tactical innovations, and platform opportunities. • Oversee complex performance landscapes including CRO, landing pages, creative, automation, analytics, and dev-supported initiatives. • Oversee the SEM strategy that drives client retention, scale, and profitability across large high-stakes accounts. • Partner with Client Services on audit development, pipeline support, and onboarding enhancements. • Identify opportunities to improve client performance, enhance efficiency, and build competitive advantages in the home improvement vertical.

Job Requirements

  • 12+ years of comprehensive Paid Search / SEM experience.
  • 5+ years in a senior leadership role overseeing paid search teams.
  • 5+ years directly managing $1M+ in monthly performance advertising spend within lead generation environments.
  • Proven experience scaling a department (ideally 4×+ growth) through systems, people, and strategy.
  • Direct experience hiring, training, and managing senior SEM leaders and multi-layered teams.
  • Demonstrated success in building departmental processes, onboarding systems, and operational frameworks.
  • Strong track record leading cross-functional strategic initiatives (e.g., CRO, dev, analytics).
  • Experience partnering with executive leadership on forecasting, revenue planning, and P&L impact.

Benefits

  • Competitive base salary + performance-based bonuses
  • Flexible remote work environment with option for in-person collaboration (Vaughan, ON)
  • Group Benefits - Medical, Dental, Vision, RRSP/401k Plan w/matching, more.
  • Company-provided MacBook computer
  • Home office budget and Clever merch delivery to get you started
  • Work Abroad Policy: Need a new working environment? Our work abroad policy supports this!
  • The chance to shape and grow a high-performing Enterprise Client Success team
  • A culture of performance and respect where the best work happens with extreme ownership and accountability meets collaboration.

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