• Own the full vision, roadmap, and operational direction of the Paid Search division. • Build, scale, and evolve the organizational structure, roles, processes, and standards. • Architect a high-performance, high-output culture rooted in clarity, accountability, and continuous improvement. • Provide leadership presence that inspires confidence across clients, internal teams, and the executive suite. • Oversee the strategy, execution, and optimization of high-volume, seven-figure paid search programs across Google Ads, Microsoft Ads, and emerging platforms. • Set the strategic direction for PPC tactics, testing frameworks, funnel structure, and cross-channel alignment. • Define the department’s measurement philosophy and ensure consistent adoption of performance frameworks, KPIs, and reporting standards. • Lead department-wide adoption of new technologies, tactical innovations, and platform opportunities. • Oversee complex performance landscapes including CRO, landing pages, creative, automation, analytics, and dev-supported initiatives. • Oversee the SEM strategy that drives client retention, scale, and profitability across large high-stakes accounts. • Partner with Client Services on audit development, pipeline support, and onboarding enhancements. • Identify opportunities to improve client performance, enhance efficiency, and build competitive advantages in the home improvement vertical.

• Launch and manage multiple client campaigns on Facebook, Instagram and other paid social platforms for mid and high-tier clients, ensuring that all campaigns meet or exceed their KPIs • Continuously optimize ad performance with CDM best practices and through innovative campaign strategies, audience segmentation, and creative iteration to maximize ROI • Regularly analyze campaign performance data to identify trends, insights, and areas for improvement. Use data-driven strategies to enhance campaign effectiveness • Work closely with the Performance Marketing Manager and Senior Specialist to identify tactics to improve struggling accounts • Proactively identify and pursue opportunities to scale successful campaigns and optimize underperforming ones • Use data-driven insights to make informed decisions on budget allocation and targeting strategies • Craft high-converting copy to support ad campaigns, landing page conversion rates & video campaign performance • Manage a Meta/TikTok ad budget ranging between $150,000 and $300,000 per month of performance spend • Scripting for ad copy, creatives, and different messaging in your advertorials • Collaborate with our Creative team to improve video ad campaigns • Collaborate with the CSM team to identify and resolve high-level issues

• Launch and manage multiple client campaigns on Facebook, Instagram and other paid social platforms for high-tier clients, ensuring that all campaigns meet or exceed their KPIs • Manage high-value client accounts, ensuring all campaign objectives are met or exceeded • Develop and implement tailored strategies to meet client objectives, leveraging in-depth platform knowledge • Monitor and analyze campaign performance metrics, making data-driven optimizations to improve results • Provide guidance and support to junior team members, helping them to develop their skills and improve campaign outcomes • Proactively identify and pursue opportunities to scale successful campaigns and optimize underperforming ones • Use data-driven insights to make informed decisions on budget allocation and targeting strategies • Create and implement robust A/B testing frameworks to continuously optimize campaign performance • Craft high-converting copy to support ad campaigns, landing page conversion rates & video campaign performance • Manage a Meta/TikTok ad budget ranging between $200,000 and $400,000 per month of performance spend • Scripting for ad copy, creatives, and different messaging in your advertorials • Collaborate with our Creative team to improve video ad campaigns • Collaborate with the CSM team to identify and resolve high-level issues

Role Description We’re looking for a Performance Marketing Manager to join our Performance Marketing team; someone who loves diving deep into data, building cross-channel strategies, and leading client relationships while mentoring the next generation of paid media pros. - Own strategy & execution for key accounts across Google Ads, Microsoft Ads, LinkedIn Ads, Meta Ads, Capterra, and other emerging platforms. - Lead client relationships: run calls, provide insights, and act as a trusted advisor to marketing leaders. - Drive results: create, optimize, and scale conversion-focused campaigns to meet client growth goals. - Innovate & test: develop and implement testing strategies across audiences, messaging, creative, and landing pages. - Mentor & lead: train junior team members, run team knowledge shares, and guide the performance marketing discipline forward. - Analyze & communicate: report on KPIs, uncover insights, and translate data into clear client recommendations. - Expand horizons: identify new growth opportunities, platforms, and approaches for clients. Qualifications - 5+ years of hands-on experience managing paid search & paid social campaigns (Google Ads, Microsoft Ads, LinkedIn, Meta required). - 3+ years in a client-facing role—comfortable owning communication, strategy, and presenting to senior marketing leaders. - A strong background in conversion tracking (Google Tag Manager, Tealium, Segment, etc.). - A proven track record of developing and optimizing performance-driven campaigns. - Strategic creativity: you can ideate fresh approaches, troubleshoot challenges, and think on your feet. - Detail orientation + big-picture vision: able to toggle between high-level strategy and deep tactical execution. - Excellent communication skills: you’re as comfortable educating a client new to digital as you are sparring with a CMO. - Experience training or mentoring teammates on paid media best practices. Requirements - Bonus Points For: - Experience managing direct reports (1–3+). - Familiarity with tools like Asana, Google Drive, Slack, and Zoom. - Exposure to other marketing disciplines (CRO, organic social, email, analytics). - Experience launching campaigns on new or niche channels. - A knack for distilling client needs into actionable, high-impact strategies. Benefits - We’re fully remote (we were remote before it was cool). - Medical, Dental, & Vision Insurance. - HSA, FSA, and dependent care FSA. - 401 (k) with company matching. - Flexible working hours. - Monthly work-from-home stipend. - Yearly professional development stipend. - Flexible PTO. - Company-provided laptop. - Equipment stipend to build out your home office. - Parental leave - 12 weeks (3 weeks paid, 9 weeks unpaid). - 529 College Savings Plan. - Fun surprises on your birthday and workiversary!