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SEO, Lead Generation Analyst
Location
Colombia
Posted
20 days ago
Salary
0
Seniority
Senior
Job Description
SEO, Lead Generation Analyst
FusionHit
• Lead technical SEO audits and identify opportunities related to crawlability, indexation, Core Web Vitals, and site performance. • Develop and execute SEO strategies focused on long-term organic growth, lead generation, and business impact. • Optimize metadata, internal linking structures, and on-page content to improve search rankings and visibility. • Monitor and improve keyword rankings, organic traffic, conversions, and domain authority metrics. • Identify and resolve technical SEO issues affecting performance and user experience. • Develop backlink acquisition strategies through outreach, digital PR, guest posting, and linkable asset initiatives. • Collaborate with content and marketing teams to develop SEO-driven content strategies and topical authority initiatives. • Optimize content for traditional search engines and AI-driven search experiences. • Conduct keyword research and search intent analysis to identify high-impact growth opportunities. • Create and maintain SEO dashboards and reports using GA4, Search Console, Ahrefs/SEMrush, and Looker Studio. • Clearly communicate SEO performance, insights, recommendations, and business impact to stakeholders. • Conduct competitor analysis and identify opportunities for growth and differentiation. • Collaborate with paid search teams to align SEO and SEM strategies. • Support CRO initiatives through landing page analysis, A/B testing recommendations, and UX optimization.
Job Requirements
- Bachelor’s degree in Marketing, Business, Communications, or related field.
- 5+ years of hands-on SEO experience with strong technical SEO expertise.
- Strong understanding of technical SEO, semantic SEO, search intent, internal linking strategies, and domain authority growth.
- Experience developing and executing scalable organic growth strategies for B2B or SaaS businesses.
- Proven experience with backlink acquisition strategies, digital PR, outreach campaigns, and authority-building initiatives.
- Hands-on experience with SEO and analytics tools including Google Search Console, GA4, Ahrefs, SEMrush, Screaming Frog, and Looker Studio.
- Strong knowledge of AI-driven search trends, AI Overviews, Generative Engine Optimization (GEO), and semantic search optimization.
- Experience creating SEO dashboards, reports, and presenting performance insights to technical and non-technical stakeholders.
- Strong understanding of conversion optimization, UX principles, and landing page performance analysis.
- Ability to work independently, proactively, and own SEO initiatives end-to-end.
- Excellent communication skills in English (C1 preferred, strong B2 may be considered).
Benefits
- 100% Remote – work from anywhere in Latin America.
- Personal and Professional Development Courses & Certifications.
- Flexible Schedule.
- 3 Sick Days per year.
- Birthday Off.
- Extra Days for Special Occasions.
- Team Building Meal Reimbursement.
- Equipment Provided.
- Monthly Recognitions and Rewards.
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