• Lead the day-to-day supervision of client paid search programs including strategic approaches, bid recommendations, execution details, budgets/accounting and overall goal achievement • Develop relationships with search community, vendors and Directors for optimal service levels and results • Understand client’s product, marketing objectives and digital goals with an emphasis on paid search • Monitor, track and evaluate campaign performance analytics based on client KPI targets • Stay informed on updates regarding tools and User Interfaces (AdWords, Bing, etc.) • Think creatively to improve efficiencies or advance the practice • Contribute to corporate initiatives, automation projects, process changes and roll-outs • Build or assist in crafting, POVs, standard methodologies and key process documentation • Define and implement campaign strategy working closely with other internal departments • Stay current on industry trends focusing on how changes can improve offerings

Role Description This position drives strategy, execution, and optimization of paid media campaigns across Google and Microsoft Ads — including Search, Performance Max, AI Max, YouTube, and Demand Gen — to meet advertiser objectives. This includes all elements of campaign execution: - Proposal research - Competitive analysis - Bid and budget management - Ongoing performance monitoring - Optimization and performance analysis Compensation for this position is comprised of a base salary plus incentive compensation. The base salary range is $53,000 to $65,000 per year. Additional incentives bring total potential compensation to $58,300 to $71,500. What you’ll be doing: - Build and manage campaigns across Search, Performance Max, AI Max, Demand Gen, and Shopping formats aligned to client KPIs - Structure PMax campaigns with asset group segmentation, audience signals, and brand exclusions; apply AI Max URL expansion controls - Maintain traditional Search campaigns alongside automated formats to preserve keyword-level control and protect branded traffic - Develop onboarding plans, budget forecasts, and bid strategy recommendations for new and existing clients - Implement and manage Smart Bidding strategies (tCPA, tROAS, Maximize Conversions/Value) matched to funnel stage and client goals - Feed quality signals via Enhanced Conversions, consent mode (v2), Customer Match, and audience list layering - Monitor pacing, adjust budgets, and manage learning periods during seasonal shifts or strategy changes - Implement and audit conversion tracking via Google Tag Manager, GA4 event tagging, and Enhanced Conversions - Conduct ongoing optimizations: search term analysis, asset reporting, audience reviews, and landing page alignment - Build performance reports and communicate insights, trends, and recommendations in client status calls (weekly/bi-weekly/monthly) - Proactively identify opportunities to improve CPA/ROAS, grow conversion volume, and scale client investment - Translate client objectives into actionable PPC tactics; partner with internal teams, search engine reps, and client stakeholders - Stay current on Google/Microsoft product updates, AI tool changes, and industry best practices; share learnings with the team Qualifications - Bachelor's degree in marketing, business, communications, or related area or equivalent experience - Minimum 1 year’s relevant experience executing and optimizing paid Google Ads and Microsoft Ads campaigns - Active Google Ads certifications required: Search and GA4; Microsoft Advertising preferred - Google Ads AI-Powered Performance Ads or Google Ads Measurement certification a plus - Hands-on experience with YouTube, Demand Gen and Performance Max campaign types required - Experience managing multiple clients across varied industries and budgets simultaneously - Demonstrated experience with Higher Education, Advocacy and/or B2B clients preferred - Google Tag Manager, GA4, Enhanced Conversions, and consent mode (v2) implementation and troubleshooting - Strong analytical skills; proficient in Excel, Google Sheets, or Data Studio for performance reporting - Familiarity with Display/Video and paid social campaigns a plus - Exceptional organizational and time management skills; thrives managing multiple priorities in a fast-paced environment - Clear communicator able to translate complex PPC strategy for non-technical stakeholders - Proactive, adaptable, and current on evolving platform capabilities and automation best practices

• Execute, and optimize paid search campaigns across platforms • Support and optimize paid social campaigns across different social platforms and other relevant channels • Translate campaign data into actionable insights and performance recommendations • Monitor campaign performance daily and identify opportunities to improve efficiency, conversion rates, and ROAS • Support ongoing experimentation across marketing strategies, audience targeting, landing pages, ad formats, messaging, and creative • Assist in implementing and scaling automation workflows, scripts, AI-assisted processes, and performance optimization tools • Ensure campaign structure, tracking, tagging, and attribution are properly maintained • Partner with creative and content stakeholders to improve messaging impact, ad performance, and audience engagement • Stay up to date on paid search trends, platform updates, automation capabilities, and AI developments within performance marketing

Role Description We are looking for a strategic, hands-on Paid Strategy Manager to own the full media buying proposition at Not On The High Street. This role gives a single, holistic owner end-to-end accountability for performance, audience strategy, testing, budget and reporting across paid media. - Paid Search will represent roughly 70% of your remit, with Paid Social making up the remaining 30%. - Collaborate closely with our Creative Social Strategy Manager. - Run day-to-day buying, optimisation and budget allocation across the funnel. - Be hands-on with both PPC & Paid Social. - Defend every decision with data and maintain a strategic instinct. Accountabilities - Paid Search (approx 70% of the role) - Lead the strategy and execution of all Paid Search activity across Google Ads and Microsoft Ads. - Own the strategy and execution of our brand-led YouTube activity. - Perform daily, weekly, monthly and quarterly performance monitoring. - Continuously test, optimise and iterate ad copy, creative, product feed, audience and bid strategies. - Paid Social (approx 30% of the role) - Own the day-to-day management, optimisation and buying across Paid Social platforms. - Build out audience targeting, segmentation and retargeting strategies. - Work with the Creative Social Strategy Manager to provide structured feedback on creative performance. - Build, launch and QA campaigns. - Cross-channel ownership - Own the audience, creative and incrementality testing roadmap. - Own budget planning and pacing across brand and performance marketing. - Provide consolidated reporting on paid performance. - Own audience data, tracking and measurement set-up. - Liaise with key stakeholders across the business. - Management of Performance Marketing Executive - Impart knowledge and involve them in processes. Qualifications - 5+ years hands-on experience managing Paid Search and Paid Social campaigns. - Deep expertise across Google Ads and Microsoft Ads. - Strong working experience with Meta Ads Manager. - Strong analytical capability — Google Sheets, Google Analytics, Looker & Count. - Track record of designing and executing incrementality, audience and creative testing strategies. - Experience managing significant budgets across both brand-building and performance objectives. Requirements - Ability to demonstrate knowledge and passion for the NOTHS brand. - Commercially minded with a test-and-learn mindset. - Highly organised and comfortable juggling multiple channels, campaigns and stakeholders. - A strong communicator who collaborates well across teams. - Flexible in your approach to digital marketing. - Comfortable making data-driven trade-offs between channels, funnel stages and audiences. - Understanding of our position as a marketplace. Benefits - Private medical insurance. - Health cash plan. - Electric vehicle scheme. - Mental health platform access. - Cycle to work scheme. - 20% discount on our website. - 25 days of holidays each year (plus bank holidays). - Opportunity to work from anywhere for two calendar months a year.