Role Description This position drives strategy, execution, and optimization of paid media campaigns across Google and Microsoft Ads — including Search, Performance Max, AI Max, YouTube, and Demand Gen — to meet advertiser objectives. This includes all elements of campaign execution: - Proposal research - Competitive analysis - Bid and budget management - Ongoing performance monitoring - Optimization and performance analysis Compensation for this position is comprised of a base salary plus incentive compensation. The base salary range is $53,000 to $65,000 per year. Additional incentives bring total potential compensation to $58,300 to $71,500. What you’ll be doing: - Build and manage campaigns across Search, Performance Max, AI Max, Demand Gen, and Shopping formats aligned to client KPIs - Structure PMax campaigns with asset group segmentation, audience signals, and brand exclusions; apply AI Max URL expansion controls - Maintain traditional Search campaigns alongside automated formats to preserve keyword-level control and protect branded traffic - Develop onboarding plans, budget forecasts, and bid strategy recommendations for new and existing clients - Implement and manage Smart Bidding strategies (tCPA, tROAS, Maximize Conversions/Value) matched to funnel stage and client goals - Feed quality signals via Enhanced Conversions, consent mode (v2), Customer Match, and audience list layering - Monitor pacing, adjust budgets, and manage learning periods during seasonal shifts or strategy changes - Implement and audit conversion tracking via Google Tag Manager, GA4 event tagging, and Enhanced Conversions - Conduct ongoing optimizations: search term analysis, asset reporting, audience reviews, and landing page alignment - Build performance reports and communicate insights, trends, and recommendations in client status calls (weekly/bi-weekly/monthly) - Proactively identify opportunities to improve CPA/ROAS, grow conversion volume, and scale client investment - Translate client objectives into actionable PPC tactics; partner with internal teams, search engine reps, and client stakeholders - Stay current on Google/Microsoft product updates, AI tool changes, and industry best practices; share learnings with the team Qualifications - Bachelor's degree in marketing, business, communications, or related area or equivalent experience - Minimum 1 year’s relevant experience executing and optimizing paid Google Ads and Microsoft Ads campaigns - Active Google Ads certifications required: Search and GA4; Microsoft Advertising preferred - Google Ads AI-Powered Performance Ads or Google Ads Measurement certification a plus - Hands-on experience with YouTube, Demand Gen and Performance Max campaign types required - Experience managing multiple clients across varied industries and budgets simultaneously - Demonstrated experience with Higher Education, Advocacy and/or B2B clients preferred - Google Tag Manager, GA4, Enhanced Conversions, and consent mode (v2) implementation and troubleshooting - Strong analytical skills; proficient in Excel, Google Sheets, or Data Studio for performance reporting - Familiarity with Display/Video and paid social campaigns a plus - Exceptional organizational and time management skills; thrives managing multiple priorities in a fast-paced environment - Clear communicator able to translate complex PPC strategy for non-technical stakeholders - Proactive, adaptable, and current on evolving platform capabilities and automation best practices

• Execute, and optimize paid search campaigns across platforms • Support and optimize paid social campaigns across different social platforms and other relevant channels • Translate campaign data into actionable insights and performance recommendations • Monitor campaign performance daily and identify opportunities to improve efficiency, conversion rates, and ROAS • Support ongoing experimentation across marketing strategies, audience targeting, landing pages, ad formats, messaging, and creative • Assist in implementing and scaling automation workflows, scripts, AI-assisted processes, and performance optimization tools • Ensure campaign structure, tracking, tagging, and attribution are properly maintained • Partner with creative and content stakeholders to improve messaging impact, ad performance, and audience engagement • Stay up to date on paid search trends, platform updates, automation capabilities, and AI developments within performance marketing

Role Description We are looking for a strategic, hands-on Paid Strategy Manager to own the full media buying proposition at Not On The High Street. This role gives a single, holistic owner end-to-end accountability for performance, audience strategy, testing, budget and reporting across paid media. - Paid Search will represent roughly 70% of your remit, with Paid Social making up the remaining 30%. - Collaborate closely with our Creative Social Strategy Manager. - Run day-to-day buying, optimisation and budget allocation across the funnel. - Be hands-on with both PPC & Paid Social. - Defend every decision with data and maintain a strategic instinct. Accountabilities - Paid Search (approx 70% of the role) - Lead the strategy and execution of all Paid Search activity across Google Ads and Microsoft Ads. - Own the strategy and execution of our brand-led YouTube activity. - Perform daily, weekly, monthly and quarterly performance monitoring. - Continuously test, optimise and iterate ad copy, creative, product feed, audience and bid strategies. - Paid Social (approx 30% of the role) - Own the day-to-day management, optimisation and buying across Paid Social platforms. - Build out audience targeting, segmentation and retargeting strategies. - Work with the Creative Social Strategy Manager to provide structured feedback on creative performance. - Build, launch and QA campaigns. - Cross-channel ownership - Own the audience, creative and incrementality testing roadmap. - Own budget planning and pacing across brand and performance marketing. - Provide consolidated reporting on paid performance. - Own audience data, tracking and measurement set-up. - Liaise with key stakeholders across the business. - Management of Performance Marketing Executive - Impart knowledge and involve them in processes. Qualifications - 5+ years hands-on experience managing Paid Search and Paid Social campaigns. - Deep expertise across Google Ads and Microsoft Ads. - Strong working experience with Meta Ads Manager. - Strong analytical capability — Google Sheets, Google Analytics, Looker & Count. - Track record of designing and executing incrementality, audience and creative testing strategies. - Experience managing significant budgets across both brand-building and performance objectives. Requirements - Ability to demonstrate knowledge and passion for the NOTHS brand. - Commercially minded with a test-and-learn mindset. - Highly organised and comfortable juggling multiple channels, campaigns and stakeholders. - A strong communicator who collaborates well across teams. - Flexible in your approach to digital marketing. - Comfortable making data-driven trade-offs between channels, funnel stages and audiences. - Understanding of our position as a marketplace. Benefits - Private medical insurance. - Health cash plan. - Electric vehicle scheme. - Mental health platform access. - Cycle to work scheme. - 20% discount on our website. - 25 days of holidays each year (plus bank holidays). - Opportunity to work from anywhere for two calendar months a year.

Role Description Scopely is looking for a Senior Performance Marketing Manager to join our User Acquisition team in Canada on a remote basis! The User Acquisition team is focused on driving player growth and efficiency across various digital marketing channels. The UA team’s mobile advertising ecosystem is an always-changing, rapidly growing world, and at Scopely, you'll play a key part in our next big leap in user growth. Our mission is to make experiences that our players love and keep coming back to time and time again. - Own Growth Systems: Own end-to-end UA performance across one or more titles, including budget allocation, marginal CAC targets, and profitability at scale. - Channel Strategy & Scaling: Define channel strategies across Meta, Google, TikTok, DSP Networks, SDK Networks, CTV, and emerging platforms; identify scaling opportunities, saturation points, and performance constraints. - Creative System Leadership: Partner with Marketing to drive high-velocity creative testing, translating insights into repeatable creative strategies that improve performance. - Global Partnerships: Identify, evaluate, and grow high-impact partnerships, ensuring contribution to incremental user growth. - Measurement & Forecasting: Own experimentation strategy and measurement frameworks, including A/B and multivariate testing, incrementality testing, and forecasting (LTV, payback, marginal CAC). - Cross-Functional Growth: Partner with product, ads, data, and creative teams, influencing decisions through UA insights and performance constraints. - Portfolio Risk Management: Identify risks across channels, creatives, and measurement (e.g., signal loss, fatigue, concentration) and adjust strategies to sustain growth. Qualifications - Education: BA/BS in Economics, Mathematics, Marketing, Communications, Finance, Business Administration, or a related field. - Experience: 4–7+ years in media buying, user acquisition, or performance marketing, with ownership of significant budgets and demonstrated impact on growth outcomes. - Analytical Mindset: Strong expertise in experimentation design, cohort analysis, and LTV forecasting, with the ability to translate data into actionable investment decisions. - Problem-Solving: Ability to operate at a systems level, evaluating tradeoffs and optimizing across multiple growth levers. - Technical Skills: Proficiency with Excel/Sheets; experience with SQL, BI tools, or attribution platforms is a plus. - Self-Motivation: Ability to work independently with strong ownership, proactively identifying opportunities and driving execution. Benefits - Base pay offered may vary depending on job-related knowledge, skills, and experience. - In addition to base pay, employees may be eligible for equity, bonuses, and a comprehensive benefits package, including healthcare benefits, retirement benefits, pet insurance, paid holidays, paid Scopely free days, and unlimited paid time off. Company Description Scopely is a leading video game and global interactive entertainment company, home to many of the world’s most beloved and enduring experiences, including two of the most successful mobile games of all-time “MONOPOLY GO!” and “Pokémon GO.” Founded in 2011, Scopely is powered by its exceptional team — including thousands of world-class gamemakers around the globe, a distinctive tenet-driven culture, and its proprietary technology platform, Playgami. Recognized multiple times as one of the "100 Most Influential Companies in the World" by TIME magazine and one of Fast Company's "World's Most Innovative Companies" and “Best Workplaces for Innovators,” Scopely believes that video games can be a force for good — creating meaningful connections, vibrant communities, and making life better through play.