Real Chemistry

• Serve as the senior Paid Search lead across assigned accounts, owning channel strategy, investment approach, testing roadmaps, and performance outcomes • Translate brand objectives into actionable paid search strategies aligned to broader omnichannel journeys across HCP and DTC audiences • Guide clients through recommendations, measurement frameworks, optimization decisions, and performance storytelling • Ensure all campaigns meet healthcare compliance standards in partnership with cross-functional teams • Establish best practices for paid search activation, including pacing, optimization, QA, and reporting • Partner with analytics and strategy teams to define KPIs, measurement approaches, and learning agendas • Identify performance drivers and optimization opportunities, adjusting plans to deliver strong results • Lead, mentor, and develop a high-performing Paid Search team, building capability and bench strength • Create scalable processes and playbooks specific to paid search, including governance models and quality standards • Drive strong collaboration across RC Media, ensuring paid search is effectively integrated with strategy, analytics, planning, and creative • Champion innovation across paid search platforms and tools, including AI-driven optimization, automation, and audience strategies • Support new business and organic growth through insight-led paid search strategies • Stay ahead of trends shaping paid search and healthcare media, including privacy changes, platform evolution, and targeting shifts • Explore emerging AI and LLM-driven search environments and integrate new self-serve platforms into the paid search offering

• Serve as a thought-leader and trusted advisor to starpower leadership • Spearhead the development of strategy, insights, and creative solutions for clients • Work closely with business leaders to build strategic output for brand partners • Interpret client briefs and collaborate with creative and analytics teams • Oversee execution of multi-pronged influencer campaigns • Provide senior-level counsel to clients and manage junior team members

• Maintain team status, communication and tracking deliverables for team. • Collaborate with Account, Finance and Tech teams to build timelines, workflows, RACIs and track risks/issues. • Track client deliverables and manage delivery timelines • Set up internal team status/reviews/meetings • Make resourcing and budget decisions on who should be involved in each sprint cycle by discipline • Support the development and management of project budget Work closely with project sponsor, cross-functional teams, and assigned resources of all levels to develop scope, deliverables, required resources, work plan, budget, and timing for new initiatives • Leads the project or sprint process and provides direction to ensure all sprints in the program plan are successfully brought to life • Partner with the Enterprise Experience Lead to implement, and maintain program initiatives that adhere to organizational objectives • Determining prioritization of outstanding items to manage and successfully run projects/sprints • Ensure active problem solving, as well as develop and maintain risk management and mitigation strategies • Maintain organizational standards of satisfaction, quality, and performance • Serve as a digital translator across teams to ensure clarity, consistency, and risk awareness in all technical communications

• Lead and manage client relationships across entertainment, culture, and influencer marketing initiatives. • Support the development and execution of high-performing campaigns that meet and exceed client objectives. • Manage entertainment, cultural, and influencer marketing campaigns across multiple accounts simultaneously. • Lead client communications and actively participate in client meetings, presentations, and strategic discussions. • Serve as a key contributor in business development opportunities, pitches, and client presentations. • Oversee campaign execution from end to end, including talent identification, outreach, negotiation, legal approvals, execution, and measurement. • Develop creative and culturally relevant campaign strategies that extend beyond traditional sponsored content. • Build and maintain relationships with influencers, talent agencies, managers, publicists, and entertainment industry partners. • Create and lead influencer or talent advisory boards where applicable. • Maintain a strong understanding of client businesses, industry trends, and the evolving influencer landscape to provide strategic counsel and thought leadership. • Partner closely with account leads and all cross-functional team leads to ensure workstreams are seamlessly integrated into larger campaigns. • Collaborate cross-functionally with internal teams to drive cohesive and effective campaign execution. • Manage expectations with senior leadership by presenting campaign results, strategic recommendations, and future roadmaps. • Foster strong relationships with external partners, including talent agencies, managers, influencer platforms, and social media partners. • Lead and mentor high-performing team members, embedding influencer expertise into their professional development and elevating starpower’s strategic capabilities. • Guide junior team members on influencer best practices, campaign execution, client management, and strategic thinking. • Stay current on emerging platforms, cultural trends, influencer best practices, FTC guidelines, SAG requirements, and client-specific standards. • Develop trend reporting and share insights internally and with clients. • Facilitate internal trainings and education sessions focused on influencer marketing best practices and operational efficiencies. • Lead high-performing teams throughout the full campaign lifecycle while fostering a collaborative and supportive work environment.

• Set up and configure the next generation of AI software • Design and build integrations for AI tooling to core systems and data • Collaborate with various departments to understand their requirements and provide AI solutions • Ensure seamless integration and functionality of AI tools within the cloud infrastructure • Troubleshoot and resolve any issues related to AI tools and their integration • Provide training and support to team members on the use of AI tools

• Educate clients and internal teams about the value of working with online Influencers in the HCP, Patient and Lifestyle space • Manage day-to-day Influencer campaigns, ensuring deadlines are hit, work back plans are curated • Oversee execution of multi-pronged influencer campaigns, including Influencer identification, negotiation, legal approvals, campaign execution and reporting • Identify and pitch new opportunities based on industry landscape to help drive organic client growth

• Develop core deliverables (eg, PowerPoint slides, manuscripts, video scripts, executive summaries) and ancillary materials (eg, participant handouts, moderator guides) for medical communication projects • Perform and analyze literature searches and scientific research regarding clinical data and key scientific information for content development projects to meet client needs • Collaborate with the Medical Director, in partnership with Creative and Client Services, on medical storytelling • Partner with Presentation and Graphic Designers on various illustrations, animations, and creative applications of medical and scientific information • Develop relationships and collaborate closely with clients and key opinion leaders • Conduct quality checks on all content-related materials • Support project management within the cross-functional team • Train and mentor more junior medical writers • Maintain full compliance with legal, regulatory, and corporate requirements

• Support the Integrated Planning (IP) team on day-to-day tasks including, but not limited to, campaign research, strategy support, tactical recommendations, partner relationships and POVs, and the development and maintenance of key planning documents. • Serve as a highly detail-oriented steward of campaign finances, ensuring budgets are tracked accurately, billing is reconciled in a timely manner, and all financial and operational documentation is maintained with precision. • Gain hands-on experience developing media plans and overseeing their execution, working with a team of expert buyers across the linear, direct, programmatic, social, and search media ecosystem. • Support project management across accounts, ensuring the team is on track with deliverables, timelines, trackers, approvals, and operational processes. • Leverage planning tools to learn more about our clients’ audiences and competitive landscapes and use those insights to support planning and optimization recommendations. • You will have exposure to a variety of services and disciplines to help bring creative, integrated solutions to our clients.

• Maintain team status, communication and tracking deliverables for team. • Collaborate with Account, Finance and Tech teams to build timelines, workflows, RACIs and track risks/issues. • Track client deliverables and manage delivery timelines • Set up internal team status/reviews/meetings • Make resourcing and budget decisions on who should be involved in each sprint cycle by discipline • Support the development and management of project budget • Leads the project or sprint process and provides direction to ensure all sprints in the program plan are successfully brought to life • Ensures active problem solving, as well as develop and maintain risk management and mitigation strategies

• Lead the analytics function across multiple large-scale marketing and advertising accounts • Identify and pursue analytics opportunities within client engagements • Partner with leadership teams for business development • Manage and develop a high-performing team