HigherVisibility

• The Paid Media Specialist builds, launches, and manages paid media campaigns across Google Ads and Meta Ads according to established agency best practices and SOPs. • They execute routine optimizations, including keyword expansion, negative keyword management, bid adjustments, and ad copy testing. • Monitoring daily performance and budget pacing across a high volume of assigned accounts is critical to ensure targets are met. • They troubleshoot basic underperforming campaigns and implement corrective actions based on data analysis. • They generate accurate and timely performance reports for assigned clients using internal tools. • This specialist analyzes campaign data to identify basic trends and provide actionable insights for performance improvement. • They also ensure conversion tracking and pixels are functioning correctly, escalating complex technical issues to senior team members or the Analytics team. • The specialist actively participates in 1:1 meetings, team training, and mentorship sessions to develop technical skills and strategic knowledge. • They maintain up-to-date certifications for Google Ads and Meta Ads and stay informed on platform updates, industry trends, and new features.

HigherVisibility, a leading internet marketing firm located in Memphis, TN, is growing quickly and in need of a fully remote, experienced Paid Media Specialist. If you offer the right experience, demonstrate excellent analytical skills, and can take the ball and run with it, you will be highly valued and rewarded at HigherVisibility. Position Overview The Senior Paid Media Specialist is responsible for the strategic execution and day-to-day management of paid advertising campaigns for a high-volume portfolio of franchise and single-unit clients. This role requires advanced technical expertise to manage complex accounts, troubleshoot performance issues, and drive consistent results across multiple platforms. As a senior member of the team, this role also involves mentoring junior specialists, assisting with escalated client situations, and contributing to the development of internal processes and best practices. Primary Responsibilities Hands-On Campaign Management (60%) The Sr. Paid Media Specialist directly manages a high-volume portfolio of paid media accounts, focusing on strategic, high-complexity, or critical franchise clients. They build, launch, and optimize campaigns across Google Ads, Meta Ads, and other relevant platforms to meet or exceed client performance goals, such as ROAS, CPA, and lead volume. This involves implementing advanced optimization techniques, including bid strategies, automation rules, and audience segmentation. Furthermore, they conduct regular account audits to identify optimization opportunities, ensure best practices, and prevent performance degradation. Crucially, they ensure all ad copy and creative materials are strictly sourced from and compliant with the client's official website. Account Strategy & Analysis (20%) This role requires developing and executing comprehensive account strategies for new client onboarding and significant account expansions. The specialist analyzes performance data to identify trends, extract actionable insights, and formulate data-driven optimization strategies. They monitor budget pacing and allocation across the assigned portfolio to ensure optimal spend distribution and prevent over/under-spending. Additionally, they conduct competitive analysis and market research to inform campaign strategies and identify growth opportunities. Mentorship & Team Support (10%) Serving as a technical resource and mentor for Paid Media Specialists, the senior specialist provides guidance on campaign builds, optimization strategies, and troubleshooting. They assist the Manager of Paid Media with onboarding and training new team members and share learnings, platform updates, and successful strategies during weekly team meetings. Process Development & Operational Excellence (10%) The Sr. Paid Media Specialist contributes to the development and refinement of standardized workflows, optimization checklists, and campaign build guides. They test new platform features, beta programs, and emerging channels, documenting results to inform team-wide adoption. Finally, they ensure proper implementation of tracking, conversion pixels, and attribution models across all assigned accounts. Required Qualifications Experience Candidates must have 3-5 years of hands-on paid media management experience in an agency setting, with proven success managing a high volume of accounts, specifically lower-spend, franchise, or multi-location models. Required certifications include Google Ads (Search, Display, Shopping, Video, Measurement) and Meta Blueprint (or equivalent demonstrated expertise). Experience mentoring or training junior team members is also required. Technical Expertise The role demands advanced knowledge of Google Ads (Search, Performance Max, Shopping, Display, Video) and Meta Ads Manager. A strong working knowledge of Google Analytics 4, Looker Studio, and Google Tag Manager is essential. Proficiency in Excel/Google Sheets, including pivot tables, VLOOKUP, and data analysis, is required, along with a deep understanding of conversion tracking, attribution models, and CRM integrations. Core Competencies The ideal candidate possesses strong analytical and problem-solving capabilities with meticulous attention to detail. Excellent organizational skills and the ability to manage multiple priorities and a high volume of accounts simultaneously are crucial. A proactive approach to identifying and resolving performance issues is expected, as well as the ability to communicate complex data and strategies clearly to internal teams and clients via Brand Success Managers. Preferred Qualifications Extensive experience in franchise marketing or multi-location account management is highly preferred. Familiarity with HigherVisibility's core industries—home services, healthcare, senior care, fitness, and retail—is advantageous. Knowledge of Google Ads Scripts, Facebook API, or marketing automation tools is also a plus. Working Relationships The Senior Paid Media Specialist reports to the Manager of Paid Media for strategic direction, account escalations, and performance management. They collaborate closely with Brand Success Managers for client communication coordination and strategy alignment, the SEO team for integrated search strategies and cross-channel insights, and the Analytics team for tracking implementation and reporting solutions. Work-from-Home Availability The specialist will be available during standard business hours for campaign management, internal meetings, and team collaboration. Benefits - Flexible PTO - Employee-First Culture - Fully Remote - Work From Home Stipend - Medical, Vision, and Dental - 401K Matching - Life Insurance - Incredible Company Comradery - And So Much More! About HigherVisibility HigherVisibility is a nationally recognized internet marketing agency that offers a full range of internet marketing services, ranging from SEO, PPC Marketing, Social Media Marketing, Website Design, Affiliate Marketing Management, and much more. Our mission is to provide clients with the most professional and highest quality internet marketing services and customer service available. Salary: 50000 - 63000 USD Per annum

Who We Are: HigherVisibility is not just another digital marketing agency. We’re a nationally recognized growth partner to ambitious brands across the country. Headquartered in Memphis, TN, our award-winning team delivers best-in-class SEO, PPC, Paid Media, Social, Tracking and Analytics, and Website solutions that drive measurable revenue. As we continue to scale, we are seeking a seasoned, strategic, and relentlessly proactive Senior Brand Success Manager who thrives inside a fast-moving digital marketing agency environment. This is not an entry-level account management role. This is a client-facing leadership position designed for someone who understands the cadence, complexity, and performance expectations of agency life and loves it. If you know how to manage multi-channel campaigns, translate analytics into strategy, command a room of executive stakeholders, and lead cross-functional digital teams toward measurable results, we want to meet you. This role reports directly to the Vice President of Brand Success. What You’ll Do: You will serve as the strategic quarterback for your portfolio of client partnerships, ensuring delivery excellence, revenue growth, and long-term brand trust. - Own and lead day-to-day client communications across SEO, PPC, Paid Media, Analytics, Web, and emerging channels - Act as the senior liaison between clients and internal execution teams - Drive alignment between performance data, business objectives, and campaign strategy - Develop and present compelling client decks, including QBRs, annual reviews, and competitive analyses - Oversee client reporting communications to ensure clarity, accuracy, and strategic insight, not just data delivery - Anticipate client needs, monitor competitive landscapes, and proactively recommend growth opportunities - Mentor and guide Brand Success Managers and other team members within assigned partnerships - Confidently engage VP and C-suite stakeholders with executive presence and persuasive storytelling - Travel for in-person meetings and industry events (typically 2–3 times annually) This role requires someone who can seamlessly shift gears, synthesize information quickly, and thrive in a performance-driven environment. What We’re Looking For: Digital Marketing Agency experience is a MUST. We are specifically seeking professionals who have successfully worked within a digital marketing agency environment and understand: - Multi-channel campaign management (SEO, PPC, Paid Media, Social) - Agency reporting structures and performance KPIs - Cross-functional collaboration between strategy, media, analytics, and development teams - The urgency, accountability, and client expectations are unique to agency life Additional Qualifications: - 5–7 years of account management experience (agency experience required) - Proven success in managing multiple brand partnerships simultaneously - Strong analytical skills with the ability to translate data into strategy - Executive presence and confidence when presenting to senior leadership - Exceptional relationship-building skills - Natural problem solver who takes initiative and drives innovation - Ability to balance strategic vision with operational execution - Deep curiosity and commitment to staying ahead of digital marketing trends Why HigherVisibility? We believe exceptional client results start with an exceptional team culture. - Fully Remote - Flexible PTO - Employee-First Culture - Work-From-Home Stipend - Medical, Dental, Vision - 401K Matching - Life Insurance - Strong company camaraderie and collaborative leadership - Opportunities to grow with a nationally recognized agency About HigherVisibility: HigherVisibility is a nationally recognized digital marketing agency delivering SEO, PPC, Paid Media, Social Media Marketing, Website Design, Affiliate Marketing Management, and more. Our mission is simple: provide clients with elite performance marketing solutions and unmatched customer service. We don’t just execute campaigns. We build growth engines. If you’re ready to lead from the front, elevate client performance, and thrive in a high-impact agency environment, we’d love to connect with you. Salary: 55000 - 75000 USD Per annum

• Stewardship & Growth of Client Partnerships • Maintain and expand on a high level of strategic and tactical prowess • Understand the internet marketing services and tactics available to Clients and how to implement, maintain, and grow them. • Be an advocate for data-driven analysis to drive value and grow partnerships

• Focus on planning and executing Pay-per-click (PPC) and Paid Social campaigns across major platforms today (Google, Meta & Bing Ads) and tomorrow (LinkedIn, Amazon, etc.) • Execute paid campaigns on Google, Facebook / Meta, and Bing, and analyze data to optimize campaigns to stay on target. • Maintain ongoing, proactive, and consistent communications with BSM (Business Success Manager / Account Managers) and clients on account progress, performance, and problem resolution • Assist with new business processes for the PPC and Paid Social program • Leverage Paid Media Management Platforms to maximize the efficiency and effectiveness of Paid Media accounts • Actively test and analyze paid search ad copy to achieve maximum ROI • Execute and analyze monthly paid search business metrics, budgets, and reports • Research and evaluate paid search marketing efforts and identify new search opportunities • Track paid search best practices, bid management systems, keyword developments, and industry trends • Oversee Google/Bing, social media budgets, pacing, and monthly spend reconciliation for all assigned accounts. • Manage a large group of clients' Paid Media accounts • Create client-facing reports that show the success of the plan and campaign stewardship as part of the Quarterly Business Review (QBR) process • Analyze measurement studies and attribution to identify strategic opportunities while demonstrating a willingness to bring new ideas, approaches, and tests to the client through Business Success Manager (BSM). • Stay abreast of relevant PPC trends and recommend strategies that meet client’s business goals.