• Du verantwortest das organische Wachstum deiner Kund:innen – du führst die Kommunikation auf Augenhöhe, entwickelst Growth-Roadmaps und sorgst dafür, dass SEO- und AI-Search-Maßnahmen echte Business-Ergebnisse liefern: qualifizierte Leads, Pipeline und Umsatz. • Du bist die strategische Beratungsinstanz für deine Kund:innen – du übersetzt ihre Ziele in eine klare Search-Strategie über Google, ChatGPT, Perplexity & Co. und priorisierst, was den größten Impact bringt. • Du verstehst die Zielgruppen deiner Kund:innen bis ins Detail – Pain Points, Suchintentionen und Customer Journey – und ziehst Insights aus Sales-Recordings, Reviews, Produktdemos und Gesprächen mit Fachexpert:innen auf Kundenseite. • Du findest Themen und Nischen für Redaktionspläne, die andere übersehen – durch tiefgehende Keyword- und Wettbewerbsrecherche genauso wie durch echte Kundeninsights. • Du optimierst die Sichtbarkeit in generativen Suchmaschinen (GEO/AEO) – Perplexity, ChatGPT, Google AI Overviews & Co. – und entwickelst mit, wie wir AI Search für unsere Kund:innen messbar machen. • Du konzipierst und optimierst Lead Magnets, die echten Mehrwert bieten und Conversions treiben. • Du gibst unseren Content Strategists die fachliche Richtung vor – du steuerst Themenpriorisierung und Qualität, während sie über unsere AI-Content-Workflows (AirOps und unser eigenes Operating System) Content at Scale produzieren. • Du verantwortest die inhaltliche Qualitätssicherung und steuerst das Veröffentlichen der Inhalte in den CMS unserer Kund:innen (v. a. Webflow und WordPress). • Du trackst Performance und reportest in HubSpot oder anderen CRM-Systemen – und leitest daraus die nächsten Schritte ab.

• Own organic growth: Drive SEO and AEO/AIO performance across traffic, signups, and share of voice in AI answers you set the targets and you hit them. • Set and run the roadmap: From keyword and prompt research to publishing priorities, programmatic systems, and link strategy you decide what we ship and in what order. • Reposition Softr in LLMs: Move us off "no-code portal builder" and into accurate, current positioning across ChatGPT, Perplexity, Gemini, and Claude. • Track it in Profound, close citation gaps, and engineer the content patterns LLMs actually quote. • Lead technical and programmatic SEO: Site health, indexation, Core Web Vitals, schema, and internal linking plus scoping programmatic page systems with engineering and managing quality at scale. • Build link, citation, and Reddit authority: Drive link and citation building across owned, earned, and partner channels, with a deliberate Reddit strategy that earns mentions LLMs and Google both trust. • Partner, report, and pitch new bets: Brief Content on structure and on-page, report monthly on SEO/AEO performance, flag risks early, and translate algorithm and LLM behavior changes into actions for the team.

Role Description The Search Engine Optimization (SEO) Specialist enhances the University’s online visibility and contributes to the digital marketing efforts. Responsible for the development and delivery of the University’s website with an emphasis on SEO, analysis, and compliance. Liaisons with IT department as a technical resource for the website and manages outside agencies, vendors, and tools related to website development and SEO. Qualifications - Bachelor’s degree or equivalent experience required. - 3+ years website content development, site maintenance and SEO experience. - Experience with Drupal content management system. - Experience utilizing Google Analytics, Search Console to track website performance. Requirements - Ability to prioritize work aligned with University goals and effectively communicate with stakeholders regarding timelines, scope, and strategic alignment. - A big picture thinker who understands the strategic implications of the website. - Proficient with SEO tools (Semrush, Siteimprove). - Technical knowledge of website architecture (experience with HTML Markup, CSS, JavaScript XML) a plus. - Ability to interpret analytics data for reporting. Benefits - Medical, dental, and vision coverage with spending account options. - Remote options, flexible schedules, 1/2 day Fridays (biweekly), generous time off, including paid holidays and a paid winter break. - Life, disability, accident, legal, identity protection, and student debt support. - 403(b) plan with a Roth option. 3% non-elective contribution and up to 6% match for a 9% total employer contribution! - Tuition discounts for employees and family and Tuition Exchange program with other universities. PSLF eligible employer. - Counseling services, Free Calm Health subscription and year-round wellness programs.

• Lead the SEO/GEO and organic growth strategy and execution • Define and lead the organic growth strategy for OLX, ZAP and Viva Real • Build an integrated SEO roadmap aligned with business objectives • Evolve SEO from a traffic channel into a driver of incremental value • Structure and scale on-page and off-page content strategy • Lead content creation at scale • Integrate content throughout the user journey • Develop differentiated content based on proprietary data • Build a robust digital PR and backlink acquisition strategy • Develop partnerships with social media teams, publishers and channels • Increase organic share of voice versus competitors • Lead the technical evolution backlog with engineering and product teams • Ensure excellence in Core Web Vitals, indexing and crawling, information architecture, rendering and performance • Influence product roadmaps to maximize organic impact • Lead strategy for presence in LLMs and answer engines (ChatGPT, Gemini, etc.) • Develop content optimized for Answer Engines (AEO) • Monitor and grow presence in AI-mediated search • Define a model to measure SEO impact beyond sessions • Evolve metrics to include organic leads, incremental revenue, share of voice and visibility in LLMs • Work closely with the data team for advanced analyses • Lead and develop the SEO team • Manage external vendors and partners • Ensure execution with high quality and speed • Work in an integrated way with media, CRM, product, data and the Martech team.