• Lead the SEO/GEO and organic growth strategy and execution • Define and lead the organic growth strategy for OLX, ZAP and Viva Real • Build an integrated SEO roadmap aligned with business objectives • Evolve SEO from a traffic channel into a driver of incremental value • Structure and scale on-page and off-page content strategy • Lead content creation at scale • Integrate content throughout the user journey • Develop differentiated content based on proprietary data • Build a robust digital PR and backlink acquisition strategy • Develop partnerships with social media teams, publishers and channels • Increase organic share of voice versus competitors • Lead the technical evolution backlog with engineering and product teams • Ensure excellence in Core Web Vitals, indexing and crawling, information architecture, rendering and performance • Influence product roadmaps to maximize organic impact • Lead strategy for presence in LLMs and answer engines (ChatGPT, Gemini, etc.) • Develop content optimized for Answer Engines (AEO) • Monitor and grow presence in AI-mediated search • Define a model to measure SEO impact beyond sessions • Evolve metrics to include organic leads, incremental revenue, share of voice and visibility in LLMs • Work closely with the data team for advanced analyses • Lead and develop the SEO team • Manage external vendors and partners • Ensure execution with high quality and speed • Work in an integrated way with media, CRM, product, data and the Martech team.

Role Description We are looking for a highly talented SEO Specialist, with 4+ years of experience in SEO/ Google Analytics. - Work with a team to plan and oversee the implementation of all SEO-related initiatives. - Define target keyword lists, optimize existing content, and collaborate with content and web developers to implement ongoing initiatives. - Developing link-building strategies. - Develop guidelines for implementing SEO best practices in the content development process. - Identify areas for on-site improvements in site structure, internal linking, and content development. - Generate regular reports for business leaders to illustrate progress toward goals. - Stay current on search trends, tools, and resources. - Identify, monitor, and report on competitor techniques. Qualifications - At least 3–4 years of hands-on experience in online marketing, including managing organic search campaigns. - Working knowledge of technical SEO skills, including proficiency in WordPress, and HTML5 for SEO purposes. - Experience with website optimization tools. - Experience link building with external organizations preferred. - Experience with SEMrush, Moz, or Ahrefs preferred. - Proficient in Microsoft Excel and Word. - Ability to thrive in a collaborative, team environment. - Self-motivated and results-driven. - Proven analytical and critical thinking skills. - Strong organizational, time management, and analytical skills. Requirements - At least 3–4 years of hands-on experience in online marketing, including managing organic search campaigns. - Working knowledge of technical SEO skills, including proficiency in WordPress, and HTML5 for SEO purposes. - Experience with website optimization tools. - Experience link building with external organizations preferred. - Experience with SEMrush, Moz, or Ahrefs preferred. - Proficient in Microsoft Excel and Word. - Ability to thrive in a collaborative, team environment. - Self-motivated and results-driven. - Proven analytical and critical thinking skills. - Strong organizational, time management, and analytical skills. Benefits - Competitive salary. - Opportunity to work with a dynamic and innovative team. - Professional growth and development opportunities. - Flexible working hours. - Remote work.

• You're the head of SEO at a high-growth agency working with some of the most ambitious D2C brands in e-commerce. • Your job is to make the department perform, scale, and stay ahead. • That means leading a talented team of SEO managers, driving retention and results across a diverse client portfolio. • You’ll also be a builder, finding new processes, capabilities, and revenue streams. • You will hire great people, coach them well, and build a culture of high standards and psychological safety. • You’ll be the senior voice on strategy calls, knowing which accounts are at risk before they churn and having a plan ready.

• Stand up a documented, repeatable SEO framework covering title structure (brand, product type, gender, color, key features, size hierarchy), bullet structure (benefit-led, not feature-led), product description, A+ content, and backend search terms. • Define keyword research methodology using DataDive as the primary tool and Helium 10 as the secondary tool. Document the workflow end-to-end with Loom video walkthroughs in English. • Build a clear hierarchy of information: what comes first in the title, what drives visibility, where each keyword class should live. • Publish SOPs to the team's master SOP sheet and train the catalog team (Milica, Bojana) on the new standards. • Build a tiered prioritization model for SEO investment: high-velocity Nike Team replenishment ASINs and listings tied to original UPCs get full optimization; closeout or short-lifecycle items get a lighter pass. • Optimize new listings at the point of creation. Partner with the catalog team so SEO is built in upfront rather than retroactively cleaned up. • Work systematically through the existing catalog (roughly 2,500 to 2,800 ASINs) from highest revenue and lowest current quality, optimizing titles, bullets, descriptions, and backend search terms. • Track before and after performance per optimized ASIN: rank movement, session count, conversion rate, and unit velocity. • Take ownership of the DataDive workflow that our PPC lead has begun rolling out. Refine, deepen, and standardize it. • Build keyword libraries by product category (Nike Team apparel, Adidas, footwear, accessories) that feed both SEO and PPC. • Coordinate with our PPC lead so SEO keyword research and PPC campaign keywords are unified, not duplicated. • Stay current on Amazon search algorithm changes, Rufus and AI-search behavior, and best practices for indexing on reseller listings (no Brand Registry access). • Identify listings underperforming due to catalog issues (bad titles, weak images, missing backend attributes, suppressed detail pages) and coordinate fixes with the catalog team. • Partner with catalog on image quality standards: define minimum resolution rules, document approved image sources, and contribute to a centralized image-source database. • Flag and route variation structure problems, missing attributes, and inconsistent color or value data that are dragging rank. • Deliver a weekly SEO performance report: ASINs optimized, before and after KPIs, current backlog, and the next week's priorities. • Build a monthly rollup that ties SEO work to catalog-level outcomes (organic session growth, conversion lift, organic rank movement on tracked keywords). • Maintain a living SEO scorecard the leadership team can review.