Role Description We are seeking a skilled contract copywriter to enhance our Healthcare IT consulting website and craft engaging Insight articles for our website, LinkedIn, and industry earned media opportunities. The ideal candidate has experience in Healthcare IT and a strong ability to write compelling, original content that resonates with our audience. You will review and improve existing website content and create new articles that align with our brand voice and messaging. You are skilled at interviewing senior leaders, organized in your approach, and have a portfolio of examples where your work has been published. Responsibilities - Review, refine, and improve existing website content for clarity, accuracy, and impact. - Write new Insights articles and thought-leadership pieces for the website, LinkedIn, and other platforms. - Translate complex Healthcare IT topics into clear, engaging content for a professional audience. - Ensure all content aligns with T2 Group’s brand voice, messaging, and positioning. - Optimize content for readability, engagement, and search where appropriate. - Collaborate with subject-matter experts and stakeholders to source accurate, credible information. - Deliver polished, on-brand copy on agreed timelines. - We require original, human-written content. Submitted work must not be generated by AI writing tools, and may be screened accordingly. Qualifications - Proven copywriting experience, with a portfolio of published work. - Experience writing about Healthcare IT, health technology, or related fields. - Strong command of grammar, structure, and a clear, persuasive writing style. - Ability to adapt tone and format across web copy, articles, and social platforms. - Self-directed, reliable, and comfortable working independently in a remote contract role. Preferred Qualifications - Familiarity with EHR/EMR systems, healthcare interoperability, or health data standards. - Experience writing for consulting, B2B, or professional services audiences. - Working knowledge of SEO best practices and content optimization. - Comfort writing LinkedIn and thought-leadership content that drives engagement. - Experience pitching your articles to industry trade publications.

• Execute copy briefs across all brand channels and assets, packaging, product descriptions, performance ads, email campaigns, making sure every word earns its place. • Bring ideas to the table proactively. A great brief is a starting point, not a ceiling. • Be a guardian of the BURGA tone of voice. If it sounds like it could belong to anyone else, it's not ready. • Partner with the creative, design, and marketing teams to bring campaigns to life with copy that works as hard as the visuals. • Write performance-driven copy that converts, hooks, CTAs, ad headlines, without ever sacrificing the brand's voice for a cheap click. • Stay close to our customers: what they want, how they talk, what makes them stop and pay attention. • Stay sharp on trends in culture, fashion, and advertising, and bring that intelligence into every brief.

• Lead social-first copy strategy for U.S. skincare and beauty brands by creating culture-driven ideas and campaigns that spark conversation. • Build and manage strategic content calendars, defining pillars, formats, hooks, and platform-specific messaging. • Write and adapt bilingual copy (English/Spanish) across social platforms, ensuring brand voice consistency and clarity. • Track trends and platform behavior (TikTok, Reels, Shorts, etc.) to propose timely, relevant content.

• Master and consistently apply the brand’s tone of voice for the Japanese market • Lead the development of original and transcreated copy across key channels • Collaborate closely with Localization Manager and Marketing team • Present creative concepts in live calls and facilitate discussions • Ensure creative outputs align with strategic objectives • Attend VO sessions and guide talent during recording