• Own social media growth • Build our video content engine • Manage end-to-end video production • Develop and oversee relationships with video production agencies • Write scripts, social copy, and other content • Analyze social and video metrics • Build playbooks and guidance for internal teams • Test new formats and content types

• Develop and execute a comprehensive SEO and AEO strategy to increase organic visibility for high-intent keywords related to relevant terms like Real-World Evidence, Clinical Informatics, and Healthcare Data. • Conduct regular website audits to ensure our web architecture is optimized for crawling and indexing, managing schema markup, site speed, and mobile responsiveness. • Track website performance, analyze data, and implement strategies to improve the digital user experience, across the marketing funnel. • Write and optimize blog posts, case studies, and whitepapers, ensuring all content is aligned with search intent and keyword clusters. • Manage the day-to-day execution of paid campaigns across platforms such as Google Ads, LinkedIn Campaign Manager, and programmatic display. • Manage the digital marketing budget, allocating spend dynamically based on channel performance and ROAS. • Collaborate with the team to ensure digital leads flow seamlessly into our CRM (HubSpot) and are nurtured effectively. • Build and maintain marketing dashboards that track key metrics: Organic Traffic, Keyword Rankings, Cost Per Lead (CPL), and Marketing Qualified Leads (MQLs), for example. • Provide monthly reports with actionable insights on how to improve digital ROI. • Identify new opportunities for growth and innovation in digital marketing.

• Assist with overall digital marketing strategy and execution • Prepare marketing assets (graphics, banners, landing pages, funnels) • Set up and manage email marketing campaigns • Assist in building marketing pipelines • Coordinate content publishing across platforms • Build, manage, and optimize Zapier workflows, CRM automations and API integrations • Assist with automation mapping (marketing, operations, onboarding, CRM) • Troubleshoot automation issues and propose improvements • Build automated funnels across platforms like Wix, Calendly, Suitedash, etc. • Build new site pages and update existing pages • Manage site structure, internal linking, and page performance • Implement SEO basics (titles, meta tags, keywords, speed optimization) • Troubleshoot website issues • Maintain plugins, integrations and dashboards • Build funnel pages and custom functionality inside Wix • Receive raw content (videos, text, audio, outlines) • Edit and turn content into structured course modules • Build full courses inside online platforms (Kajabi, Wix, Teachable, Thinkific, or similar) • Add worksheets, quizzes, templates, checklists • Upload and organize learning materials • Conduct keyword research and basic competitor analysis • Optimize website pages for search visibility • Ensure all digital assets follow SEO-friendly structure • Assist with content improvement and ranking opportunities

• Develop and execute multi-channel field marketing programs, including events, digital campaigns and ABM plays that are tailored to funnel stage and drives lead gen and progression of pipeline. • Identify and prioritize high-propensity accounts in the US market. Develop and execute targeted marketing programs tailored to the specific needs of each account. Leverage tools like 6sense to identify and engage with target accounts. • Collaborate with global campaigns teams to adopt and optimize campaigns best suited to the customer buying lifecycle. Provide feedback on the suitability of global campaigns for enterprise demand and demand progression. Measure campaign performance, continually experiment and identify opportunities for improvement. • Plan and execute field marketing events, including webinars, workshops, and user conferences. Manage event logistics and budgets. Measure event effectiveness and optimize future events based on data. • Develop a quarterly rolling 6-month plan that focuses primarily on new logo growth from acquisition to close. Your plan should position Storyblok as a category leader and enable prospects in medium and large enterprises to transition from legacy DXP platforms. • Track and analyze field activity performance to measure ROI and identify trends. Use data insights to optimize marketing strategies and tactics, making data-driven recommendations for improvements. Prepare regular reports on field marketing activities and results, highlighting key performance indicators and achievements. • Collaborate closely with sales teams to identify the most impactful activities for new logo acquisition and support sales opportunity progression. Work effectively with cross-functional teams, including marketing, product, and sales. Communicate effectively with stakeholders at all levels, providing clear and concise updates on marketing activities and results.