• Develop and execute multi-channel field marketing programs, including events, digital campaigns and ABM plays that are tailored to funnel stage and drives lead gen and progression of pipeline. • Identify and prioritize high-propensity accounts in the US market. Develop and execute targeted marketing programs tailored to the specific needs of each account. Leverage tools like 6sense to identify and engage with target accounts. • Collaborate with global campaigns teams to adopt and optimize campaigns best suited to the customer buying lifecycle. Provide feedback on the suitability of global campaigns for enterprise demand and demand progression. Measure campaign performance, continually experiment and identify opportunities for improvement. • Plan and execute field marketing events, including webinars, workshops, and user conferences. Manage event logistics and budgets. Measure event effectiveness and optimize future events based on data. • Develop a quarterly rolling 6-month plan that focuses primarily on new logo growth from acquisition to close. Your plan should position Storyblok as a category leader and enable prospects in medium and large enterprises to transition from legacy DXP platforms. • Track and analyze field activity performance to measure ROI and identify trends. Use data insights to optimize marketing strategies and tactics, making data-driven recommendations for improvements. Prepare regular reports on field marketing activities and results, highlighting key performance indicators and achievements. • Collaborate closely with sales teams to identify the most impactful activities for new logo acquisition and support sales opportunity progression. Work effectively with cross-functional teams, including marketing, product, and sales. Communicate effectively with stakeholders at all levels, providing clear and concise updates on marketing activities and results.

Role Description We are searching for our next Programmatic Buyer to join our One Marketplace team in a full-time TEMPORARY role that runs through June. Here is a snapshot of your day-to-day: - Partners with One Marketplace team to strategize programmatic tactics, technology and make budget recommendations. - Analyzes and interprets campaign performance and provides creative optimizations. - Client communication, offering recommendations and tactics. - Manages and follows QA processes. - Research emerging opportunities in the ecosystem that will drive client value and performance. - Enthusiastically teaches and coaches others on systems, tools, processes, etc. - Troubleshoots technology and potential issues. Qualifications - 2 - 3+ years of experience in the day-to-day programmatic campaign management, working across multiple DSPs – we work with The Trade Desk, DV360 and Amazon, but open to experience in Amobee or Verizon. - You’re a teacher at heart and have already successfully managed others. - You’re not shy and enjoy building relationships with clients and know how to manage up. - A strong passion for the craft, including campaign optimization and understanding the levers that drive performance. - Previous media or advertising agency experience (preferred). Benefits - Flexibility to work in a hybrid manner with in-office and work from home options (depending on role). - Open/Flexible PTO with US & UK specific policies. - Sponsored healthcare options and agency-wide physical & mental health support. - 401k with company match (USA), and generous Pension (UK). - Paid sabbatical at significant milestone anniversaries. - Generous paid parental leave policy. - Life milestone recognition & support. - The Pursuit of Happiness Fund devoted to helping Crossmedians find their happy (be it travel, enrichment class, fitness membership or professional development). - Cell phone/tech reimbursement. - Student Loan payment plan (US). - Tuition reimbursement. - Learning & Development and training programs. - And burgers – lots and lots of burgers. Company Description Crossmedia is the global media independent. We’re committed to doing media and business the right way, guided by the principles of TRUST, REASON and the Pursuit of HAPPINESS. Crossmedia US was founded in NY in 2000 and is one of the largest minority-owned full-service media planning & buying agencies in the nation. We are 500+ Crossmedians worldwide with big ambitions to continue to grow with soul. We focus on what media agencies should do: create innovative connections between brands and people regardless of channel or budget. And we do it in an honest way. We are and always have been a values-based organization. We earn our clients TRUST by ensuring media transparency in our business model and objectivity in decision-making. We apply REASON & logic to finding solutions to our clients' greatest business challenges. The Pursuit of HAPPINESS matters to us. Big time. We invest in each colleague’s professional & personal wellbeing and growth. We have offices in the US in New York and Philadelphia, with employees across 25+ states, as well as in London and Germany. Our client roster includes U.S. Bank, Invesco, Newell Brands, NASCAR, Planet Fitness, American Cancer Society, Ricola, Herschend Family Entertainment, Edible Arrangements and more.

• Lead the development and execution of a comprehensive customer lifecycle marketing strategy • Design and launch high-impact, multi-channel programs • Build and optimize personalized customer journeys • Create and distribute high-value content assets • Partner closely with Customer Success Managers, Sales, and Product teams • Proactively mitigate retention risk through triggered programs • Own and scale a best-in-class customer advocacy and reference program • Manage the end-to-end lifecycle campaign calendar • Establish, track, and report on core KPIs • Collaborate cross-functionally with Product Marketing, Content, Creative/Brand, RevOps, and Sales • Evaluate and enhance the annual Customer User Group meeting • Partner with Customer Success and Leadership to launch a Customer Advisory Board program

• Assist with execution and scheduling of email campaigns in HubSpot • Support coordination of marketing campaigns across multiple channels • Maintain campaign trackers, calendars, and internal documentation • Help ensure campaigns launch on time and without operational errors • Support creative trafficking and organization of ad assets • Help maintain campaign tracking documentation • Coordinate creative needs with internal and external teams • Help organize creative assets and content libraries • Assist in production coordination for shoots and creative initiatives • Support social and lifecycle content execution • Assist team members across marketing functions as needed • Help maintain marketing systems and operational workflows • Support special projects and growth initiatives