• Own and improve Live365’s growth marketing strategy across organic, paid, and owned channels. • Identify opportunities to increase qualified traffic, free trials, paid subscriptions, and customer conversion. • Build and manage a practical growth roadmap focused on measurable business impact. • Balance strategic planning with hands-on execution across campaigns, content, paid media, reporting, and website improvements. • Partner with leadership to align growth initiatives with business goals, pricing, packaging, product launches, and customer segments. • Lead Live365’s SEO and AI search optimization efforts. • Improve visibility across traditional search, AI-driven search, answer engines, and generative AI discovery experiences. • Own keyword strategy, content planning, technical SEO recommendations, internal linking, search reporting, and ongoing optimization. • Help develop new Live365 web properties, landing pages, content hubs, resource centers, and other search-focused assets. • Manage day-to-day management and optimization of Google Ads. • Collaborate with the Head of Sales & Growth on funnel performance. • Create and test landing pages, forms, calls to action, email campaigns, nurture flows, and conversion paths. • Help define and build new Live365 site sections, landing pages, microsites, comparison pages, resource centers, and other growth-oriented properties.

• Define and sharpen how HowGood's Reduction Network is understood in the market • Develop messaging that responds directly to the challenges and opportunities being faced in the global F&B ecosystem • Partner with Product Marketing and Communications to keep Reduction Network messaging consistent across all channels • Produce thought leadership that advances real industry conversations, including white papers, webinars, and event programming that shape how the industry is thinking about sustainability • Maintain a high editorial bar. Substance over volume. • Develop and execute campaigns that grow awareness and engagement among target segments. This includes execution via digital channels, events, webinars, and HowGood’s software platform. • Own social media strategy for this category, building HowGood's voice as a credible and relevant presence in sustainability and food industry conversations. • Test, measure, and iterate. • Work with Sales and Product Marketing to translate market engagement into pipeline through enablement materials, training, pitch development, and clear ROI narratives. • Identify signals across our user base that indicate readiness for deeper partnership and build conversion campaigns accordingly.

Role Description Axios is looking for a Manager of National & SME Growth to lead subscriber acquisition and audience growth across our national newsletter portfolio and a new SME audience growth initiative. This is a highly visible growth role focused on scaling Axios’s flagship national newsletters while helping build and validate a new SME audience acquisition strategy. The Manager of National & SME Growth is a strategic, data-driven growth leader responsible for acquisition strategy, experimentation, channel diversification, and audience expansion. In this role, you will: - National Subscriber Growth - Own subscriber growth targets across Axios’s national newsletter portfolio - Execute acquisition strategies across paid, owned, and earned channels - Monitor audience composition, growth performance, and acquisition efficiency - Contribute insights and recommendations to weekly growth reporting - Paid Media & Channel Diversification - Lead paid acquisition strategy across Meta, Google, LinkedIn, and emerging platforms - Drive diversification away from concentrated acquisition channels - Establish and optimize CAC and conversion benchmarks by audience segment - Partner with Creative on campaign messaging and assets - SME Audience Growth Pilot - Build and validate a new SME audience acquisition model - Run experiments around audience-product fit and conversion economics - Partner cross-functionally with Editorial, Product, Revenue, and PDT teams - Make data-driven recommendations on what to scale, refine, or retire - Distribution, Retention & Operations - Support national audience expansion through distribution partnerships - Partner with Lifecycle Marketing on onboarding, engagement, and retention initiatives - Use AI-enabled workflows to improve experimentation, analysis, and campaign execution Qualifications - 6+ years in growth marketing, audience acquisition, subscription, or lifecycle marketing - Proven experience growing subscription, membership, or first-party audience businesses - Deep paid media expertise across Meta, Google, LinkedIn, and emerging channels - Strong analytical skills across CAC, LTV, attribution, and funnel optimization - Experience with modern martech and analytics tools (Braze, Segment, Sigma, Piano, etc.) - Experience launching or scaling new growth initiatives or audience programs Requirements - Driving measurable national subscriber growth - Improving acquisition diversification and efficiency - Successfully validating and scaling the SME audience initiative - Supporting audience and revenue growth through strategic experimentation and partnerships Benefits - 401(k) with employer match - Robust PPO and High Deductible health insurance options on the Blue Cross Blue Shield network - Employer Health Savings Account (HSA) contribution for the high deductible health plan option - Dental and vision coverage - Primary caregiver 12-week paid leave - Generous vacation policy, plus holidays - One mental health day per quarter - Annual learning and development stipend - $100 monthly work-from-home stipend - Tele-mental health services through Headspace - OneMedical membership, including telehealth services - Personal health advocacy resources through HealthAdvocate - Inclusive fertility, hormonal health, and family-forming benefits through Carrot Fertility - Access to the Axios “Family Fund”, which was created to allow employees to request financial support when facing financial hardship or emergencies - Increased work flexibility for parents and caretakers - Virtual company-sponsored social events - A strong and positive work environment - A commitment to an open, inclusive, and diverse work culture

About us: Founded in Copenhagen, Denmark, in 2014, Templafy’s success is built by our 60+ nationalities of employees found at offices around the world. We believe that when people feel valued, heard, and empowered, they perform at their best—creating a win for all. Our unique product and dedication to innovation and excellence have raised over $200 million in funding from top investors like Insight Venture Partners, Seed Capital, Dawn Capital, Damgaard Company and Golub Capital. About the Role Templafy is looking for a Growth Specialist to join our Marketing team and play a critical role in generating pipeline through both inbound and outbound engagement. This role is ideal for someone with prior BDR experience who is excited by the idea of moving beyond traditional sales development and into a marketing-focused career path. As a Growth Specialist, you’ll work in close partnership with Marketing and Sales to identify new pipeline opportunities, experiment with creative outreach strategies, and help shape how we engage target accounts. You’ll have the opportunity to influence campaign strategy, collaborate on high-impact initiatives, and gain exposure to modern demand generation programs while continuing to sharpen your prospecting and communication skills. This is a unique opportunity for someone who enjoys the fast-paced nature of outbound prospecting but is ultimately looking to build a long-term career in growth marketing, demand generation, or GTM strategy. What your main responsibilities will be Inbound Lead Conversion - Respond to inbound leads quickly and deliver a best-in-class prospect experience - Conduct qualification conversations and coordinate meetings between prospects and sellers - Support pipeline generation goals through effective lead management and follow-up - Convert Product-Led Growth (PLG) leads into qualified pipeline opportunities through timely engagement, discovery conversations, and strategic follow-up with high-intent users - Represent Templafy professionally across all prospect interactions Insight-Driven Outbound - Partner closely with Marketing to identify high-intent target accounts and engagement trends - Execute thoughtful outbound outreach to senior stakeholders across marketing, IT, and AI-related functions - Collaborate on creative outbound strategies and campaign ideas designed to generate pipeline - Analyze account engagement signals and help refine outreach approaches based on performance insight Campaign Execution - Support targeted outbound and re-engagement campaigns across strategic account segments - Engage leads that may not have previously converted or received seller follow-up - Prioritize outreach within key ICP industries and tailor messaging accordingly - Contribute ideas for new growth experiments and pipeline generation initiatives CRM & Process Hygiene - Maintain accurate prospect and opportunity records within internal systems - Document relevant prospect context and use cases to support sales handoff - Ensure lead statuses and engagement activity are updated for clear reporting and visibility What we expect from you - 1+ year of experience in an outbound BDR, SDR, or sales development role - Strong written and verbal communication skills - Experience prospecting into mid-market and/or enterprise accounts preferred - Highly organized with strong attention to detail and follow-through - Comfortable working cross-functionally with both Sales and Marketing teams - Curious mindset with an interest in pipeline strategy, demand generation, and marketing programs - Motivated by experimentation, creativity, and continuous improvement - Ability to thrive in a fast-paced, high-growth environment - Interest in pursuing a long-term career path within Marketing, Growth, or Demand Generation Employee Benefits: - Employee equity program - Private health insurance - Company lunch contribution - Phone and broadband covered by company - Centrally located office – easy access to public transportation - Company events and team activities - Flexible work environment - Gympass Subscription - Calm App Subscription At Templafy, we’re all about building an inclusive culture where talented people come together to spark creativity in a dynamic, collaborative space. Strong relationships and teamwork are at the core of everything we do, and with our flat structure, everyone’s ideas count regardless of your role or experience. We’re big on social events that foster connection and build a diverse, empowering community. From celebrating milestones to participating in employee resource groups or eating lunch together, we create space for meaningful team bonding. Our mission goes beyond just building a product; we’re shaping the future, and we’d love for you to be a part of this epic journey with us. Templafy is a workplace of belongingness. To us this means that you have a voice, you dare to speak up, and your voice is heard. We focus on offering an environment that allows all employees to feel that they belong regardless of race, color, ancestry, religion, gender, gender identity, genetic information, parental or pregnancy status, national origin, sexual orientation, age, citizenship, marital status, disability, or other status.