Smart brevity.
Manager, National & SME Growth
Location
United States
Posted
16 days ago
Salary
$95K - $120K / year
Seniority
Lead
Job Description
Manager, National & SME Growth
Axios
Role Description Axios is looking for a Manager of National & SME Growth to lead subscriber acquisition and audience growth across our national newsletter portfolio and a new SME audience growth initiative. This is a highly visible growth role focused on scaling Axios’s flagship national newsletters while helping build and validate a new SME audience acquisition strategy. The Manager of National & SME Growth is a strategic, data-driven growth leader responsible for acquisition strategy, experimentation, channel diversification, and audience expansion. In this role, you will: - National Subscriber Growth - Own subscriber growth targets across Axios’s national newsletter portfolio - Execute acquisition strategies across paid, owned, and earned channels - Monitor audience composition, growth performance, and acquisition efficiency - Contribute insights and recommendations to weekly growth reporting - Paid Media & Channel Diversification - Lead paid acquisition strategy across Meta, Google, LinkedIn, and emerging platforms - Drive diversification away from concentrated acquisition channels - Establish and optimize CAC and conversion benchmarks by audience segment - Partner with Creative on campaign messaging and assets - SME Audience Growth Pilot - Build and validate a new SME audience acquisition model - Run experiments around audience-product fit and conversion economics - Partner cross-functionally with Editorial, Product, Revenue, and PDT teams - Make data-driven recommendations on what to scale, refine, or retire - Distribution, Retention & Operations - Support national audience expansion through distribution partnerships - Partner with Lifecycle Marketing on onboarding, engagement, and retention initiatives - Use AI-enabled workflows to improve experimentation, analysis, and campaign execution Qualifications - 6+ years in growth marketing, audience acquisition, subscription, or lifecycle marketing - Proven experience growing subscription, membership, or first-party audience businesses - Deep paid media expertise across Meta, Google, LinkedIn, and emerging channels - Strong analytical skills across CAC, LTV, attribution, and funnel optimization - Experience with modern martech and analytics tools (Braze, Segment, Sigma, Piano, etc.) - Experience launching or scaling new growth initiatives or audience programs Requirements - Driving measurable national subscriber growth - Improving acquisition diversification and efficiency - Successfully validating and scaling the SME audience initiative - Supporting audience and revenue growth through strategic experimentation and partnerships Benefits - 401(k) with employer match - Robust PPO and High Deductible health insurance options on the Blue Cross Blue Shield network - Employer Health Savings Account (HSA) contribution for the high deductible health plan option - Dental and vision coverage - Primary caregiver 12-week paid leave - Generous vacation policy, plus holidays - One mental health day per quarter - Annual learning and development stipend - $100 monthly work-from-home stipend - Tele-mental health services through Headspace - OneMedical membership, including telehealth services - Personal health advocacy resources through HealthAdvocate - Inclusive fertility, hormonal health, and family-forming benefits through Carrot Fertility - Access to the Axios “Family Fund”, which was created to allow employees to request financial support when facing financial hardship or emergencies - Increased work flexibility for parents and caretakers - Virtual company-sponsored social events - A strong and positive work environment - A commitment to an open, inclusive, and diverse work culture
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