• Execute copy briefs across all brand channels and assets, packaging, product descriptions, performance ads, email campaigns, making sure every word earns its place. • Bring ideas to the table proactively. A great brief is a starting point, not a ceiling. • Be a guardian of the BURGA tone of voice. If it sounds like it could belong to anyone else, it's not ready. • Partner with the creative, design, and marketing teams to bring campaigns to life with copy that works as hard as the visuals. • Write performance-driven copy that converts, hooks, CTAs, ad headlines, without ever sacrificing the brand's voice for a cheap click. • Stay close to our customers: what they want, how they talk, what makes them stop and pay attention. • Stay sharp on trends in culture, fashion, and advertising, and bring that intelligence into every brief.

• Lead social-first copy strategy for U.S. skincare and beauty brands by creating culture-driven ideas and campaigns that spark conversation. • Build and manage strategic content calendars, defining pillars, formats, hooks, and platform-specific messaging. • Write and adapt bilingual copy (English/Spanish) across social platforms, ensuring brand voice consistency and clarity. • Track trends and platform behavior (TikTok, Reels, Shorts, etc.) to propose timely, relevant content.

• Master and consistently apply the brand’s tone of voice for the Japanese market • Lead the development of original and transcreated copy across key channels • Collaborate closely with Localization Manager and Marketing team • Present creative concepts in live calls and facilitate discussions • Ensure creative outputs align with strategic objectives • Attend VO sessions and guide talent during recording

• Join Lovepop as a part-time Greeting Card copywriter • Help build out greeting cards • Create sentiment insert lines for various occasions