VP, Sales – Fresh Produce
Location
California
Posted
146 days ago
Salary
0
Seniority
Lead
Job Description
VP, Sales – Fresh Produce
FDA
• The VP Sales, Fresh Produce - West Retail is responsible for driving revenue growth, profitable market share, and long-term customer partnerships. • This role owns retail customer strategy, sales performance, while ensuring alignment with Operations, Supply Chain, Quality, and Marketing to deliver best-in-class service and product execution. • Develop and execute a retail sales strategy aligned with the company’s annual and long-range growth targets. • Identify and prioritize growth opportunities by channel, customer, category, and SKU. • Lead annual planning process with EVP, forecasting, and budget development. • Provide clear, data-backed recommendations to executive leadership. • Own senior-level relationships with key retail partners and execute joint business plans (JBP) with priority accounts. • Drive customer-specific pricing, promotions, and assortment strategies. • Lead resolution of escalated customer issues with solution-oriented feedback. • Oversee end-to-end sales execution from planning to account management. • Improve sales efficiency through process simplification and data discipline.
Job Requirements
- Bachelor’s degree required
- 15+ years of progressive retail sales leadership experience, preferably in fresh food, produce and Deli preferred.
- Proven success managing national and regional retail customers such as Costco, Starbucks, Albertsons and Trader Joes
- Strong financial acumen and pricing discipline, with a focus on topline growth with bottom line focus
- Executive presence with the ability to influence internally and externally.
- Proven track record of consistently achieving and exceeding sales and margin targets.
- Strong capability to build trusted, executive-level relationships with retail partners and influence outcomes.
- Collaborative, enterprise-focused mindset with integrity, ethical judgment, and sound decision-making.
- Travel is required, most West coast focused, but potential East Coast travel for customer meetings/shows and corporate meetings a few times a year.
Benefits
- Competitive compensation package
- A robust health and welfare benefits package that includes Life, Health, Dental, Vision
- The opportunity to plan for the future with a strong 401(K) including company match
- Time to recharge with Paid Time Off annually + Paid Holidays
- Career Advancement opportunities and Tuition Assistance to help you achieve your goals and continue your career growth.
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