• Own and evolve the loyalty and CRM strategy, including the subscription lifecycle vision, member personalization strategy, and long-term roadmap. • Develop and manage a multi-quarter testing and learning agenda to continuously improve member engagement and retention. • Identify and prioritize high-impact opportunities across member acquisition, onboarding, box customization, and reactivation. • Oversee the design and execution of complex, automated lifecycle journeys across Iterable and other engagement platforms. • Lead audience strategy and segmentation frameworks to drive box add-ons, membership upgrades, and referral behavior. • Ensure seamless orchestration of omnichannel campaigns across email, SMS/MMS, and the logged-in member experience. • Own conversion from channel to site. • Establish and monitor KPIs and success metrics focused on churn reduction, LTV, and member health. • Lead advanced experimentation strategies (A/B, multivariate testing) and translate insights into scalable improvements. • Partner with analytics teams to enhance customer data architecture and predictive modeling (e.g., churn propensity).

• Manage and nurture relationships with strategic partners, serving as a trusted liaison between NRI and our partner organizations. • Develop and execute partner marketing strategies that align with our business goals and maximize brand exposure. • Lead, coach, and support partner demand resources, including Partner Demand Specialist(s) and third-party SDR agencies focused on demand generation and Marketing Qualified Lead (MQL) generation. • Allocate and manage Marketing Development Funds (MDF) for partner activities, ensuring efficient and effective use of resources. • Collaborate with national and field marketing to generate marketing leads and execute demand generation events. • Create and execute end-to-end partner marketing campaigns, tracking and analyzing results for continuous improvement. • Maintain compliance requirements and milestones for partner agreements, securing rebates and incentives for NRI. • Assist with the tracking and reporting of Marketing Sourced and Marketing Influenced Pipeline Revenue post demand generation activities and events.

Role Description Etna Interactive, a remote-first marketing agency based in San Luis Obispo, CA, is hiring a remote Marketing Coordinator with a minimum of 2 years of related professional experience or educational background. Candidates must live in California, Colorado, Arizona, Georgia, Michigan, or Washington. What does a Marketing Coordinator at Etna do? - Strengthening local search signals - Email production - High-value link building - Technical SEO As a Marketing Coordinator, you will: - Deliver Great Work - Execute digital marketing initiatives across channels including local search, content, email, SEO, reputation management, and more. - Maintain business listings, citations, and online profiles to improve accuracy and visibility. - Support outreach, backlink acquisition, and reporting efforts that help clients grow their online presence. - Learn, Collaborate & Contribute - Gain hands-on experience across multiple digital marketing disciplines while building foundational expertise. - Collaborate with teammates across specialties to support coordinated client strategies and campaign execution. - Research competitors, industry trends, and emerging technologies to identify opportunities and support client success. - Grow & Improve - Ask questions, seek feedback, and leverage AI tools to expand your knowledge and improve efficiency. - Identify opportunities to improve workflows, processes, and marketing execution. - Develop subject matter expertise, take ownership of your growth, and create opportunities for career advancement. Qualifications - Fit our culture. - Communicate and work with team members and clients in a positive, professional, and productive manner. - Own your responsibilities by establishing, adapting, and communicating timelines. - Build positive relationships and maintain a sense of humor and optimistic attitude. - Be agile and able to "think on your feet" while managing competing priorities. - Recognize where and how to add value to projects and proactively participate. - Have knowledge and experience using Windows Operating System, Microsoft Outlook, Microsoft Word, and Microsoft Excel. - Know your resources including common web browsers, web sites such as Google Analytics, and LLMs. - Have a healthy obsession with details and processes. - While a degree in marketing is great, relevant work experience is highly valued. - Ask good questions. - Bring solutions – to Etna, to our clients, and to their patients. Requirements - Exceptional organization and communication skills. - Ability to fit in with the team at Etna. Benefits - Flexible and remote work culture that supports work/life balance. - Progressive paid time off system where taking vacations and time off is encouraged. - 100% employer-sponsored medical coverage. - A 401(K) plan with an employer matching component. - Employer-sponsored long-term disability insurance. Salary The estimated hourly range for this role is $22.00 – $26.00 an hour. However, compensation may vary depending on several factors, primarily including the candidate’s level of experience and qualifications. Application Instructions To APPLY, please submit your resume, a cover letter (PDF preferred) and a portfolio at https://www.etnainteractive.com/about/careers/

• Own the end-to-end marketing measurement strategy across various channels • Design, launch, and analyze experiments and causal inference studies • Build and productionize predictive models using SQL and Python or R • Create executive-ready dashboards to track KPIs and performance drivers • Partner with Strategic Finance and Marketing leadership on planning processes • Manage multiple concurrent projects while elevating the team’s analytical standards