Wild Alaskan Company logo
Wild Alaskan Company

Premium wild-caught sustainable seafood - from the seas to your home

Senior Lifecycle Marketing Manager

MarketingMarketingFull TimeRemoteSeniorTeam 51-200H1B No SponsorCompany SiteLinkedIn

Location

United States

Posted

20 days ago

Salary

$100K - $115K / year

Seniority

Senior

Bachelor Degree6 yrs expEnglish

Job Description

Senior Lifecycle Marketing Manager

Wild Alaskan Company

• Own and evolve the loyalty and CRM strategy, including the subscription lifecycle vision, member personalization strategy, and long-term roadmap. • Develop and manage a multi-quarter testing and learning agenda to continuously improve member engagement and retention. • Identify and prioritize high-impact opportunities across member acquisition, onboarding, box customization, and reactivation. • Oversee the design and execution of complex, automated lifecycle journeys across Iterable and other engagement platforms. • Lead audience strategy and segmentation frameworks to drive box add-ons, membership upgrades, and referral behavior. • Ensure seamless orchestration of omnichannel campaigns across email, SMS/MMS, and the logged-in member experience. • Own conversion from channel to site. • Establish and monitor KPIs and success metrics focused on churn reduction, LTV, and member health. • Lead advanced experimentation strategies (A/B, multivariate testing) and translate insights into scalable improvements. • Partner with analytics teams to enhance customer data architecture and predictive modeling (e.g., churn propensity).

Job Requirements

  • 6–8+ years of experience in CRM, loyalty, lifecycle marketing, or related roles.
  • Proven experience owning CRM strategy and roadmap development in a DTC or Subscription environment.
  • Deep expertise in marketing automation platforms (Iterable required).
  • Extensive experience in audience segmentation, journey orchestration, and retention strategy.
  • Demonstrated success leading testing and optimization programs at scale.
  • Experience working in e-commerce, subscription services, food/beverage, or premium consumer brands.

Benefits

  • health, vision, and dental insurance
  • 401k
  • PTO
  • safe/sick time
  • vacation
  • parental leave
  • delicious box of free fish every month

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