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Core BTS

Core BTS is an award-winning IT consulting firm and managed service provider dedicated to problem solving.

Senior Manager, Partner Marketing

MarketingMarketingFull TimeRemoteSeniorTeam 501-1,000Since 2004H1B SponsorCompany SiteLinkedIn

Location

United States

Posted

20 days ago

Salary

$130K - $150K / year

Seniority

Senior

Bachelor Degree5 yrs expEnglish

Job Description

Senior Manager, Partner Marketing

Core BTS

• Manage and nurture relationships with strategic partners, serving as a trusted liaison between NRI and our partner organizations. • Develop and execute partner marketing strategies that align with our business goals and maximize brand exposure. • Lead, coach, and support partner demand resources, including Partner Demand Specialist(s) and third-party SDR agencies focused on demand generation and Marketing Qualified Lead (MQL) generation. • Allocate and manage Marketing Development Funds (MDF) for partner activities, ensuring efficient and effective use of resources. • Collaborate with national and field marketing to generate marketing leads and execute demand generation events. • Create and execute end-to-end partner marketing campaigns, tracking and analyzing results for continuous improvement. • Maintain compliance requirements and milestones for partner agreements, securing rebates and incentives for NRI. • Assist with the tracking and reporting of Marketing Sourced and Marketing Influenced Pipeline Revenue post demand generation activities and events.

Job Requirements

  • Bachelor’s degree in marketing, business, or related field.
  • 5 - 7 years of experience in partner marketing management, with demonstrated leadership capabilities such as mentoring, project leadership, or cross-functional influence.
  • Strong relationship-building and communication skills, with the ability to effectively collaborate with internal teams and external partners.
  • Demonstrate ability to allocate and manage marketing budgets, including Marketing Development Funds (MDF).
  • Ability to lead team members toward a business result, ensuring activities are aligned to deliver.
  • Proven success in developing and executing end-to-end partner marketing campaigns.
  • Understanding of partner ecosystem, requirements, and milestones associated with partner agreements.
  • Proficiency in analyzing marketing metrics and leveraging data for strategic decision-making.
  • Strong project management skills, with the ability to prioritize and meet deadlines.

Benefits

  • Health, Vision, and Dental Insurance
  • Life Insurance
  • Health/Dependent Care Flexible Spending
  • 401(k) Plan
  • Short-Term and Long-Term Disability Coverage
  • Generous Vacation and Flex Time Off Programs
  • Company Paid Holidays
  • Training and Development Opportunities

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