• Work as part of theScore Bet CRM team to prepare, schedule and analyze promotions and lifecycle communications for theScore Bet brand. • Draft promotional copy and create Branch links for deep linking purposes. • Work hand-in-hand with both the marketing operations and commercial sportsbook teams to coordinate logistics and execution of marketing campaigns. • Increase customer engagement and retention, reducing churn, and actively moving users further down the loyalty path. • Use data and work closely with the analytics, risk and commercial marketing teams to identify key customer behaviors, assess and provide regular reporting on campaign performance, and continuously identify ways to improve the overall customer experience. • Collaborate with the theScore Bet Casino team to ensure a cohesive cross-platform user experience. • Be a proactive part of the ideation process, contributing in team meetings and strategy sessions. • Other duties as required.

• Own and evolve the loyalty and CRM strategy, including the subscription lifecycle vision, member personalization strategy, and long-term roadmap. • Develop and manage a multi-quarter testing and learning agenda to continuously improve member engagement and retention. • Identify and prioritize high-impact opportunities across member acquisition, onboarding, box customization, and reactivation. • Oversee the design and execution of complex, automated lifecycle journeys across Iterable and other engagement platforms. • Lead audience strategy and segmentation frameworks to drive box add-ons, membership upgrades, and referral behavior. • Ensure seamless orchestration of omnichannel campaigns across email, SMS/MMS, and the logged-in member experience. • Own conversion from channel to site. • Establish and monitor KPIs and success metrics focused on churn reduction, LTV, and member health. • Lead advanced experimentation strategies (A/B, multivariate testing) and translate insights into scalable improvements. • Partner with analytics teams to enhance customer data architecture and predictive modeling (e.g., churn propensity).

• Manage and nurture relationships with strategic partners, serving as a trusted liaison between NRI and our partner organizations. • Develop and execute partner marketing strategies that align with our business goals and maximize brand exposure. • Lead, coach, and support partner demand resources, including Partner Demand Specialist(s) and third-party SDR agencies focused on demand generation and Marketing Qualified Lead (MQL) generation. • Allocate and manage Marketing Development Funds (MDF) for partner activities, ensuring efficient and effective use of resources. • Collaborate with national and field marketing to generate marketing leads and execute demand generation events. • Create and execute end-to-end partner marketing campaigns, tracking and analyzing results for continuous improvement. • Maintain compliance requirements and milestones for partner agreements, securing rebates and incentives for NRI. • Assist with the tracking and reporting of Marketing Sourced and Marketing Influenced Pipeline Revenue post demand generation activities and events.

Role Description Etna Interactive, a remote-first marketing agency based in San Luis Obispo, CA, is hiring a remote Marketing Coordinator with a minimum of 2 years of related professional experience or educational background. Candidates must live in California, Colorado, Arizona, Georgia, Michigan, or Washington. What does a Marketing Coordinator at Etna do? - Strengthening local search signals - Email production - High-value link building - Technical SEO As a Marketing Coordinator, you will: - Deliver Great Work - Execute digital marketing initiatives across channels including local search, content, email, SEO, reputation management, and more. - Maintain business listings, citations, and online profiles to improve accuracy and visibility. - Support outreach, backlink acquisition, and reporting efforts that help clients grow their online presence. - Learn, Collaborate & Contribute - Gain hands-on experience across multiple digital marketing disciplines while building foundational expertise. - Collaborate with teammates across specialties to support coordinated client strategies and campaign execution. - Research competitors, industry trends, and emerging technologies to identify opportunities and support client success. - Grow & Improve - Ask questions, seek feedback, and leverage AI tools to expand your knowledge and improve efficiency. - Identify opportunities to improve workflows, processes, and marketing execution. - Develop subject matter expertise, take ownership of your growth, and create opportunities for career advancement. Qualifications - Fit our culture. - Communicate and work with team members and clients in a positive, professional, and productive manner. - Own your responsibilities by establishing, adapting, and communicating timelines. - Build positive relationships and maintain a sense of humor and optimistic attitude. - Be agile and able to "think on your feet" while managing competing priorities. - Recognize where and how to add value to projects and proactively participate. - Have knowledge and experience using Windows Operating System, Microsoft Outlook, Microsoft Word, and Microsoft Excel. - Know your resources including common web browsers, web sites such as Google Analytics, and LLMs. - Have a healthy obsession with details and processes. - While a degree in marketing is great, relevant work experience is highly valued. - Ask good questions. - Bring solutions – to Etna, to our clients, and to their patients. Requirements - Exceptional organization and communication skills. - Ability to fit in with the team at Etna. Benefits - Flexible and remote work culture that supports work/life balance. - Progressive paid time off system where taking vacations and time off is encouraged. - 100% employer-sponsored medical coverage. - A 401(K) plan with an employer matching component. - Employer-sponsored long-term disability insurance. Salary The estimated hourly range for this role is $22.00 – $26.00 an hour. However, compensation may vary depending on several factors, primarily including the candidate’s level of experience and qualifications. Application Instructions To APPLY, please submit your resume, a cover letter (PDF preferred) and a portfolio at https://www.etnainteractive.com/about/careers/