• Plan, execute, and optimize PPC campaigns across Google Ads and Meta for internal brands and client accounts • Conduct keyword research, audience targeting, and budget optimization to maximize ROI • Monitor campaign performance and continuously refine strategies based on data and trends • Manage multiple client accounts with a focus on performance, retention, and satisfaction • Meet with clients to understand goals, set up accounts, and present results and recommendations • Deliver clear, actionable reporting and insights on campaign performance • Stay current on PPC, paid social, and digital advertising best practices • Develop and execute marketing strategies across multiple business units • Plan and manage inbound marketing campaigns including email, SEO, content, and social media • Own content creation efforts including blogs, landing pages, email campaigns, and marketing collateral • Build and optimize marketing funnels, landing pages, and automation workflows • Manage website updates and performance in collaboration with internal and external teams • Track and report on marketing performance, lead generation, and funnel metrics • Partner with Sales and leadership to align marketing efforts with revenue goals • Maintain brand consistency across all channels and business units • Manage content calendars and develop SEO-driven content strategies • Create and publish social media content, and engage with audiences across platforms • Develop sales enablement materials, case studies, and client-facing assets • Support webinars, podcasts, and thought leadership initiatives • Assist with trade shows, events, and promotional campaigns as needed • Collaborate with leadership to shape and scale digital marketing offerings for clients • Identify opportunities to improve marketing performance, processes, and tools • Contribute to the development of new service lines within the organization • Help define the long-term structure of the marketing and digital services team

• Develop technical marketing specifications and supporting documentation for assigned product families, including Product Data Sheets (PDS) and technical marketing content • Create and maintain customer-facing technical materials that clearly communicate product features, applications, and specifications • Support the preparation and maintenance of datasheets, glossary documentation, application notes, and white papers to improve product understanding • Maintain and update Fuseology tools, fuse selection guidelines, derating data, and time-current curve information for low and high voltage product portfolios • Support benchmark studies and competitive analysis activities for relevant product categories • Collaborate with Engineering, Product Management, and Business Development teams to ensure product readiness aligned with Go-To-Market strategy roadmaps • Provide technical training to FAEs, Sales teams, and other internal stakeholders on product families and application examples • Define and coordinate technical toolkits and sample kit availability to support customer engagement and sales activities • Participate in international industry committees and standards organizations (e.g. ISO, IEC, VDA) to support relevant fuse and protection standards • Support customer meetings alongside Sales and FAEs by providing technical expertise and application guidance • Work closely with Marketing and digital teams to support technical content development for websites and promotional activities • Review and monitor technical documentation and specifications to ensure alignment with business objectives and customer requirements • Drive continuous improvement in how technical information is communicated internally and externally • Ensure effective communication and collaboration across multiple global business units and functions

• Lead and Evolve the Marketing PMO Function: Own the vision, strategy, and roadmap for the Marketing PMO function, building scalable operating models, governance structures, and delivery frameworks that elevate organizational maturity across planning, prioritization, resource management, and execution oversight. • Lead and mentor a high-performing PMO team while driving operational excellence across the marketing organization. • Drive Enterprise Marketing Planning & Integrated Operations: Oversee quarterly planning, campaign planning, roadmap management, and organizational prioritization across marketing functions, ensuring alignment between business objectives, resource allocation, delivery timelines, and execution priorities. • Lead cross-functional planning cadences and operational reviews that improve transparency, accountability, and decision-making. • Connect Marketing Ways of Working Across Teams: Harmonize workflows and operating rhythms across Product Marketing, Creative & Content, Communications, Channel Marketing, Growth & Engagement, Events, and other functions by implementing scalable processes, governance models, intake systems, and collaboration frameworks that improve execution quality and reduce operational friction. • Partner Cross-Functionally to Drive Strategic Execution: Serve as a strategic operational partner across business, product & technology, finance, legal, operations, and customer service teams, leading complex cross-functional initiatives while proactively identifying organizational risks, execution gaps, resource constraints, and process inefficiencies to ensure alignment with company and GTM priorities. • Optimize Tools, Reporting & Operational Visibility: Own and evolve the marketing organization’s work management ecosystem, including Asana and related operational tools, while developing executive dashboards, reporting frameworks, operational KPIs, templates, playbooks, and AI-enabled workflows that improve visibility, consistency, efficiency, and scalability across the organization. • Champion Continuous Improvement & Organizational Excellence: Foster a culture of accountability, collaboration, agility, and continuous improvement by leading operational transformation initiatives, driving adoption of new tools and processes through effective change management, and continuously refining marketing operating models to support evolving business needs and future growth.

• Strategie für den Kunden auf Kanalebene entwickeln • E Mail Outreach • Entwerfen von E-Mails • Entwerfen von E-Mail Sequenzen mit Apollo oder ähnlichen Tools • technisches E-Mail Setup zur Erhöhung der Delivery • Filtern und individualisieren von Kontakten mithilfe von KI • Auswerten und Optimieren der Sequenzen • Google Ads Kampagnen • SEA Keyword Analysen • SEA Kampagnen planen, aufsetzen, optimieren und auswerten • Ad Copies schreiben • Reportings erstellen • Conversion Tracking mit dem Google Tag Manager und Analytics • Tracking Konzepte für Webseiten • Erstellung von Analytics Reports • Nutzerfunnel und Conversion Optimierung (konzeptionell, keine Entwicklung) • Auswertung des Nutzerverhaltens auf der Webseite • Conversion Optimierung von Landing Pages und der Website • Landing Page Entwürfe • Optimierung des Nutzers Funnels hinsichtlich Conversions • Weiterentwicklung von Kanälen • neue Trends und Möglichkeiten finden • Zusammenarbeit mit dem Projekt Manager • Erstellen von Reportings, Analysen und Dokumentationen • Kundensupport vereinzelt: Teilnahme an Kunden-Meetings