Fullsteam is a leading provider of vertical software and embedded payments technology dedicated to helping businesses flourish by providing their customers with seamless experiences. With a dynamic and growing team of over 1,900 employees, we are committed to driving innovation and delivering best-in-class software and payment solutions that empower small and medium-sized businesses across numerous industries.
Marketing Manager
Location
Alabama
Posted
20 days ago
Salary
$41K - $70K / year
Seniority
Mid Level
Job Description
Marketing Manager
Fullsteam
• Plan, execute, and optimize PPC campaigns across Google Ads and Meta for internal brands and client accounts • Conduct keyword research, audience targeting, and budget optimization to maximize ROI • Monitor campaign performance and continuously refine strategies based on data and trends • Manage multiple client accounts with a focus on performance, retention, and satisfaction • Meet with clients to understand goals, set up accounts, and present results and recommendations • Deliver clear, actionable reporting and insights on campaign performance • Stay current on PPC, paid social, and digital advertising best practices • Develop and execute marketing strategies across multiple business units • Plan and manage inbound marketing campaigns including email, SEO, content, and social media • Own content creation efforts including blogs, landing pages, email campaigns, and marketing collateral • Build and optimize marketing funnels, landing pages, and automation workflows • Manage website updates and performance in collaboration with internal and external teams • Track and report on marketing performance, lead generation, and funnel metrics • Partner with Sales and leadership to align marketing efforts with revenue goals • Maintain brand consistency across all channels and business units • Manage content calendars and develop SEO-driven content strategies • Create and publish social media content, and engage with audiences across platforms • Develop sales enablement materials, case studies, and client-facing assets • Support webinars, podcasts, and thought leadership initiatives • Assist with trade shows, events, and promotional campaigns as needed • Collaborate with leadership to shape and scale digital marketing offerings for clients • Identify opportunities to improve marketing performance, processes, and tools • Contribute to the development of new service lines within the organization • Help define the long-term structure of the marketing and digital services team
Job Requirements
- 2–5+ years of experience in digital marketing, with strong hands-on experience in PPC (Google Ads and Meta)
- Proven ability to manage and optimize paid media campaigns with measurable results
- Experience in broader marketing functions such as content, email, SEO, and campaign strategy
- Strong analytical mindset with the ability to translate data into actionable insights
- Experience managing multiple projects or accounts simultaneously
- Excellent communication and client-facing skills
- Self-starter who is comfortable operating in an evolving, growth-focused environment
- Experience with tools like HubSpot, Google Analytics, and marketing automation platforms is a plus
- Google Ads and/or Meta certifications preferred
Benefits
- Health insurance
- 401(k) matching
- Paid time off
- Flexible work arrangements
- Professional development opportunities
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