• Own and execute key strategic media and partner programs • Own day-to-day management and performance of long-term strategic media partner programs and support strategic tactics from the AssetWatch partnership team • Plan and execute co-marketing campaigns including webinars, events, content, newsletters, and targeted placements, including defined revenue targets, KPIs, and shared success metrics • Navigate partner communications thoughtfully—balancing advocacy, collaboration, and business goals • Standardize processes that improve consistency, predictability, and scalability of partner-led motions • Build and maintain senior-level relationships with partner stakeholders to influence joint priorities and long-term growth • Advocate for the company’s vision and value proposition within strategic alliances and broader market conversations • Plan and execute regional events, trainings, and field activations tied to strategic partner programs including vendor coordination, registration, AV, shipping, and on-site execution • Support broader AssetWatch partner initiatives as needed in collaboration with the partnerships team • Evaluate event performance and contribute to recommendations for future investments • Help shape campaign briefs, partner messaging, and promotional plans • Collaborate with Product Marketing and Creative to develop compelling co-marketing content, and lead review and approvals for content produced externally • Ensure messaging is clear, concise, and tailored to partner audiences • Adapt messaging in real time during partner conversations and campaign execution • Identify and coordinate with industry voices, creators, and external partners • Assist in briefing, content development, and campaign execution for influencer initiatives • Manage timelines, publishing schedules, and campaign tracking • Collaborate with leadership to evolve and scale the program over time • Partner with Marketing Ops to track campaign performance, engagement, and pipeline influence • Own follow-through on partner deliverables, timelines, and reporting • Contribute to partner reviews and internal updates with clear insights and recommendations • Continuously optimize programs based on performance data and feedback

Role Description As Director of Marketing, you will lead LearnLux’s performance marketing organization with responsibility for pipeline generation, demand generation, growth marketing, marketing operations, and revenue-focused campaign execution. This role will be highly focused on driving measurable business outcomes through performance marketing, funnel optimization, and scalable acquisition strategies. This role is highly analytical and revenue-oriented. You will partner closely with Sales and leadership to ensure marketing efforts drive measurable business outcomes across pipeline generation, conversion, and brand awareness. You’ll oversee campaign strategy, lifecycle marketing, content, events, digital marketing, and marketing automation while helping improve operational rigor, reporting, and team execution. You’ll lead and develop a growing marketing team while remaining hands-on in execution, prioritization, and performance optimization. This role is ideal for someone who combines strong growth marketing instincts with operational discipline, analytical rigor, and people leadership. This role reports to the CEO and is remote. Preference will be given to candidates in the NYC area. What you’ll do - Growth Marketing & Pipeline Generation - Own performance marketing strategy across paid, digital, lifecycle, and outbound channels with a focus on pipeline creation, CAC efficiency, conversion, and ROI. - Develop and execute integrated go-to-market campaigns that align brand, content, events, partnerships, and lifecycle marketing to support revenue growth. - Partner closely with Sales to improve lead quality, conversion, and funnel efficiency. - Establish and optimize marketing KPIs tied directly to pipeline and revenue performance. - Drive experimentation and continuous optimization across acquisition and nurture programs. - Marketing Operations & Analytics - Oversee marketing automation, reporting, attribution, and campaign analytics. - Own and optimize campaign performance across the funnel, driving accountability for attribution, CAC efficiency, conversion rates, budget allocation, and marketing ROI. - Partner with RevOps and Sales leadership for funnel reporting and operational alignment. - Ensure strong marketing processes, prioritization, and execution discipline. - Team Leadership & Execution - Lead and develop the marketing team across demand gen, content, lifecycle, product marketing, and brand. - Elevate team accountability, prioritization, operational rigor, and speed of execution across the marketing organization. - Lead, coach, and challenge the team to operate at a high standard while building a collaborative, performance-driven environment. - Stay close to execution and step in hands-on when needed. - Performance Marketing, Messaging & Go-to-Market - Refine LearnLux’s positioning, messaging, and value proposition across target audiences. - Support product launches, sales enablement, thought leadership, and customer marketing initiatives. - Partner cross-functionally to ensure messaging aligns with market needs and customer outcomes. Qualifications - 8–12+ years of experience in B2B SaaS marketing, preferably within benefits, HR tech, fintech, or related industries. - Proven experience leading performance marketing, demand generation, and growth marketing programs tied directly to pipeline and revenue outcomes. - Strong analytical mindset with experience owning marketing KPIs, attribution, and funnel performance. - Experience managing marketing automation and performance marketing programs. - Strong understanding of paid acquisition, funnel optimization, attribution modeling, and marketing performance analytics. - Proven people leadership experience with the ability to build structure, accountability, and team effectiveness. - Strong cross-functional partnership skills, especially with Sales and RevOps. - Comfortable operating in fast-paced, evolving startup environments. - Ability to balance strategic thinking with hands-on execution. It would be great if you also - Have experience marketing to enterprise HR, Benefits, or People leaders. - Have worked in a high-growth startup environment. - Have experience improving marketing operational rigor and funnel visibility. - Have familiarity with consultant-driven or channel-influenced GTM motions. LearnLux is a fit for you if you - Thrive in fast-moving environments and enjoy building in moments of change. - Like wearing multiple hats and helping define the path forward. - Take initiative and don’t wait to be asked. - Are energized by ambiguity and willing to make decisions with imperfect information. - Enjoy being hands-on and owning work end to end. - Are motivated by high standards and continuous improvement. - Value clear, frequent communication and collaboration. Benefits - Remote-first company structure - Medical, dental, and vision - 401(k) - Mental wellbeing (Talkspace) - Financial wellbeing (LearnLux) - Paid vacation and sick leave - Paid sabbatical after 5 years of service - A supportive, inclusive team culture - Opportunities for continuous learning and growth at a fast-growing startup at the cutting edge intersection of financial wellness and technology

• As Brand Guardian, you develop and implement the brand strategy for Switzerland by linking global guidelines with local consumer insights • You define the marketing activation calendar and lead the planning and execution of omnichannel campaigns (including mass media, influencer marketing, TikTok and point of sale) • You help shape the local product portfolio based on the needs and opportunities of the Swiss market • You brief and manage agencies to create brand-compliant, locally relevant assets (in German and French) and ensure timely campaign execution • You track brand metrics (awareness, equity, engagement) and campaign KPIs, using these data to drive continuous optimization • You work closely with cross-functional teams to ensure a consistent brand experience across D2C, pureplay and point of sale • You coordinate closely with the local commercial teams to align marketing activities with market and sales objectives

Role Description We’re looking for an integrated marketing leader to develop and drive strategic marketing initiatives with our largest key partners in the US and Canada. Based in the US (with occasional travel), this role partners closely with our Sales VPs and key account managers to build and execute high-impact co-marketing programs with major retailers and financial institutions. You’ll lead the design and rollout of co-branded campaigns, in-store activations, digital partnerships, and joint investments that strengthen MoneyGram’s presence, deliver measurable performance, and deepen partner relationships. This is a highly collaborative role that blends strategic account support with growth marketing execution. If you thrive at the intersection of partnerships and performance this is your chance to make a national impact. What You Will Do - Lead co-marketing initiatives with national accounts - Develop and execute joint marketing programs across digital, in-store, lifecycle, and brand channels - Partner with VP Americas and account managers to align marketing priorities with business objectives - Manage co-investment budgets—ensuring partner marketing dollars are allocated effectively and deliver strong ROI - Design and deliver co-branded assets and campaigns—ensuring promotional incentives and messaging resonate with customers - Coordinate with internal teams (Performance Marketing, CRM, Creative, and Regional Marketing) to ensure partner initiatives integrate seamlessly with MoneyGram’s broader marketing strategy - Track and report on campaign performance—sharing results with both internal leadership and external partners - Support key product launches and seasonal moments with national partners, ensuring retail and digital channels are activated effectively - Serve as the marketing point of contact for national account teams, strengthening relationships and surfacing new opportunities Qualifications - 6–10 years of marketing experience, with a focus on partnerships, co-branded campaigns, or national retail accounts - Proven ability to manage co-marketing budgets, asset development, and campaigns from strategy through to hands-on execution - Strong relationship-building skills—comfortable working with senior stakeholders at both MoneyGram and partner organizations - Polished presentation skills and proven ability to socialize plans and secure buy-in from cross-functional partners and stakeholders - Hands-on experience with co-branded creative development across multiple channels - Strong analytical skills—able to measure impact, report results, and optimize investment - Collaborative operator who thrives in cross-functional environments - Experience collaborating with large retailers, payment networks, or financial institutions is a strong plus - Based in the US, with flexibility for occasional travel Benefits - Remote first flexibility - Generous PTO - 13 Paid Holidays - Medical / Dental / Vision Insurance - Life, Disability, and other benefits - 401k with competitive Employer Match - Community Service Days - Generous Parental Leave - Anticipated Base Pay: $155,000 - $180,000 + participation in our annual bonus plan