• Lead and Evolve the Marketing PMO Function: Own the vision, strategy, and roadmap for the Marketing PMO function, building scalable operating models, governance structures, and delivery frameworks that elevate organizational maturity across planning, prioritization, resource management, and execution oversight. • Lead and mentor a high-performing PMO team while driving operational excellence across the marketing organization. • Drive Enterprise Marketing Planning & Integrated Operations: Oversee quarterly planning, campaign planning, roadmap management, and organizational prioritization across marketing functions, ensuring alignment between business objectives, resource allocation, delivery timelines, and execution priorities. • Lead cross-functional planning cadences and operational reviews that improve transparency, accountability, and decision-making. • Connect Marketing Ways of Working Across Teams: Harmonize workflows and operating rhythms across Product Marketing, Creative & Content, Communications, Channel Marketing, Growth & Engagement, Events, and other functions by implementing scalable processes, governance models, intake systems, and collaboration frameworks that improve execution quality and reduce operational friction. • Partner Cross-Functionally to Drive Strategic Execution: Serve as a strategic operational partner across business, product & technology, finance, legal, operations, and customer service teams, leading complex cross-functional initiatives while proactively identifying organizational risks, execution gaps, resource constraints, and process inefficiencies to ensure alignment with company and GTM priorities. • Optimize Tools, Reporting & Operational Visibility: Own and evolve the marketing organization’s work management ecosystem, including Asana and related operational tools, while developing executive dashboards, reporting frameworks, operational KPIs, templates, playbooks, and AI-enabled workflows that improve visibility, consistency, efficiency, and scalability across the organization. • Champion Continuous Improvement & Organizational Excellence: Foster a culture of accountability, collaboration, agility, and continuous improvement by leading operational transformation initiatives, driving adoption of new tools and processes through effective change management, and continuously refining marketing operating models to support evolving business needs and future growth.

• Strategie für den Kunden auf Kanalebene entwickeln • E Mail Outreach • Entwerfen von E-Mails • Entwerfen von E-Mail Sequenzen mit Apollo oder ähnlichen Tools • technisches E-Mail Setup zur Erhöhung der Delivery • Filtern und individualisieren von Kontakten mithilfe von KI • Auswerten und Optimieren der Sequenzen • Google Ads Kampagnen • SEA Keyword Analysen • SEA Kampagnen planen, aufsetzen, optimieren und auswerten • Ad Copies schreiben • Reportings erstellen • Conversion Tracking mit dem Google Tag Manager und Analytics • Tracking Konzepte für Webseiten • Erstellung von Analytics Reports • Nutzerfunnel und Conversion Optimierung (konzeptionell, keine Entwicklung) • Auswertung des Nutzerverhaltens auf der Webseite • Conversion Optimierung von Landing Pages und der Website • Landing Page Entwürfe • Optimierung des Nutzers Funnels hinsichtlich Conversions • Weiterentwicklung von Kanälen • neue Trends und Möglichkeiten finden • Zusammenarbeit mit dem Projekt Manager • Erstellen von Reportings, Analysen und Dokumentationen • Kundensupport vereinzelt: Teilnahme an Kunden-Meetings

• Du steuerst unsere Kundenprojekte end-to-end und hältst mit Tools wie Asana alle Fäden zusammen • Du übernimmst Verantwortung für unsere Kundenbeziehungen und entwickelst Projekte strategisch weiter • Du begleitest unsere Kunden vom ersten Kick-off bis zum Reporting und bist ihre wichtigste Ansprechperson im Projekt • Du entwickelst wirkungsvolle Strategien zur Leadgenerierung und treibst die Umsetzung mit deinem Team voran • Du präsentierst deine Strategien überzeugend und gewinnst unsere Kunden für deine Ideen und Konzepte • Du hast KPIs, Timelines und Ergebnisse jederzeit im Blick und sorgst dafür, dass Projekte messbar vorankommen • Du bringst interne Teams und Freelancer zusammen und stellst sicher, dass alle effizient und auf Augenhöhe zusammenarbeiten • Du entwickelst dich zum Experten im B2B-Marketing, um zusammen mit deinem Team immer wirksamere Strategien für unsere Kunden zu entwickeln

• Own and execute key strategic media and partner programs • Own day-to-day management and performance of long-term strategic media partner programs and support strategic tactics from the AssetWatch partnership team • Plan and execute co-marketing campaigns including webinars, events, content, newsletters, and targeted placements, including defined revenue targets, KPIs, and shared success metrics • Navigate partner communications thoughtfully—balancing advocacy, collaboration, and business goals • Standardize processes that improve consistency, predictability, and scalability of partner-led motions • Build and maintain senior-level relationships with partner stakeholders to influence joint priorities and long-term growth • Advocate for the company’s vision and value proposition within strategic alliances and broader market conversations • Plan and execute regional events, trainings, and field activations tied to strategic partner programs including vendor coordination, registration, AV, shipping, and on-site execution • Support broader AssetWatch partner initiatives as needed in collaboration with the partnerships team • Evaluate event performance and contribute to recommendations for future investments • Help shape campaign briefs, partner messaging, and promotional plans • Collaborate with Product Marketing and Creative to develop compelling co-marketing content, and lead review and approvals for content produced externally • Ensure messaging is clear, concise, and tailored to partner audiences • Adapt messaging in real time during partner conversations and campaign execution • Identify and coordinate with industry voices, creators, and external partners • Assist in briefing, content development, and campaign execution for influencer initiatives • Manage timelines, publishing schedules, and campaign tracking • Collaborate with leadership to evolve and scale the program over time • Partner with Marketing Ops to track campaign performance, engagement, and pipeline influence • Own follow-through on partner deliverables, timelines, and reporting • Contribute to partner reviews and internal updates with clear insights and recommendations • Continuously optimize programs based on performance data and feedback