• Plan and execute local marketing initiatives for Norway, with a particular focus on webinars, events, partnerships, and other field marketing activities • Support the growth and visibility of Physica, Psykbase, and Nora in the Norwegian market through localised campaigns and communications • Coordinate webinars and physical events end-to-end, including logistics, promotion, follow-up, and stakeholder coordination • Maintain and improve the Norwegian web presence across product pages, landing pages, campaign pages, and local content • Ensure clear and effective communication to existing customers and prospects, supporting product launches, feature adoption, migration initiatives, and commercial campaigns • Collaborate closely with regional Sales, Support, and Product teams to align messaging and local market priorities • Support localisation and adaptation of central marketing initiatives for the Norwegian market • Track performance of campaigns and initiatives, helping identify opportunities to improve engagement and conversion

Lightricks is an AI-first company creating next-generation content creation technology for businesses, enterprises, and studios with a mission to bridge the gap between imagination and creation. At our core is LTX-2, an open-source generative video model, built to deliver expressive, high-fidelity video at unmatched speed. It powers both our own products and a growing ecosystem of partners through API integration. The company is also known globally for pioneering consumer creativity through products like Facetune, one of the world’s most recognized creative brands, which helped introduce AI-powered visual expression to hundreds of millions of users worldwide. We combine deep research, user-first design, and end-to-end execution from concept to final render, to bring the future of expression to all. The Team & RoleWe're looking for a strategic and hands-on Lifecycle Marketing Manager to join our Growth team and own the B2B lifecycle. This role sits at the heart of two growth motions. In our PLG motion, you'll drive product adoption among business users, designing journeys that turn sign-ups into active, engaged teams. In our SLG motion, you'll build and run nurture programs that surface high-intent leads, helping Sales prioritize and convert enterprise pipeline. You'll work at the intersection of product, marketing, and sales, independently building the programs, signals, and journeys that move the right accounts forward at exactly the right moment. This is a high-ownership role with a direct line to pipeline and revenue. What you will be doing - Leverage AI in your workflow - use cutting edge AI tools and techniques to test, automate and personalize at scale, sharpen targeting, and build smarter, more efficient processes. - Own PLG lifecycle funnels - design and execute onboarding, activation, and engagement journeys that drive product adoption and usage depth among our potential business users. - Run SLG nurture programs - build lead nurture sequences that educate, qualify, and surface high-intent prospects to help Sales generate enterprise pipeline. - Build smart segmentation - combine behavioral signals (product usage, feature adoption) with firmographic data (company size, industry, role) to create precise, high-converting audience segments. - Execute multi-channel campaigns - own email, in-app, and other lifecycle channels, tailored to different account types, lifecycle stages, and intent signals. - Align with Sales on handoff logic - define the triggers and signals that indicate a PLG user or nurtured lead is ready for Sales engagement, and ensure reps have the right context at the right moment. - Run a rigorous experimentation roadmap - lead A/B tests across messaging, timing, segmentation, and channels to continuously improve activation, engagement, and pipeline conversion rates. - Report and iterate - track lifecycle KPIs (activation rates, product usage depth, MQL-to-pipeline conversion, nurture engagement) and translate findings into actionable improvements. Your skills and experience - 4+ years in Lifecycle Marketing, CRM, or Growth Marketing — in a B2B SaaS or API-driven product environment. - Proven experience owning lifecycle or nurture programs end-to-end, planning and executing. - Hands-on experience with both PLG and SLG motions. - You use AI tools as a natural part of your daily work, constantly exploring new ways to build smarter campaigns, automate workflows, and personalize at scale. - Experience working in fast-paced, high-growth tech companies or startups. - Deep expertise in lifecycle / email marketing tools (e.g., Braze,Optimove, HubSpot, or similar). - Strong analytical mindset - you come with hypotheses, define measurement frameworks, and own your conclusions. - A clear, influential communicator who can drive alignment across marketing, product, and sales. - Strong understanding of B2B buying behavior, product-led growth principles, and what drives enterprise adoption of technical creative tools. - Familiarity with data and analytics platforms (e.g., Amplitude, Mixpanel, Tableau, or similar). - Knowledge of email deliverability best practices and multi-channel performance optimization. - Familiarity with generative AI tools and the creative technology landscape - a strong advantage. Why Join Us:We’re here to push the boundaries of what’s possible with AI and video - not for the buzz, but for the craft, the challenge, and the chance to make something genuinely new. We believe in an environment where people are encouraged to think, create and explore. Real impact happens when people are empowered to experiment, evolve, and elevate together. At Lightricks, every breakthrough starts with great people and a collaborative mindset. If you're looking for a place that combines deep tech, creative energy, and zero buzzword culture, you might be in the right place. We got you covered!We empower employees with cutting-edge tools and learning opportunities to grow and succeed through workshops, access and training on platforms, subscriptions, and clear guidelines for responsible AI use. We offer Car-to-go subscriptions and run daily door-to-door shuttles from several locations in central Israel, plus free parking and train-station pickups. We’re proud to have 2 chef-led restaurants on site by the legendary Machneyuda Group (yes, that Machneyuda!), plus a bakery nestled in the heart of our office, filled daily with the scent of fresh pastries.

• Own both strategy and execution to drive marketing performance in line with budget and goals. • Track performance on a weekly and monthly basis and make adjustments to improve target KPIs. • Partner with internal teams (e.g. Creative, Analytics, MarTech, Product, Finance) to effectively drive all aspects of the channels you manage. • Manage external agencies in executing media buys, negotiations, contracts, and reconciliations. • Regularly perform deep analysis on channel performance and implement optimization strategies. • Demonstrate thought leadership by frequently presenting recommendations on new test expansion opportunities, and ways to scale operationally such as AI enabled systems. • Drive executive communications by presenting insights and forward-looking strategies in biweekly and quarterly meetings with senior leadership. • Function as the expert across channels and stay up to date on industry/competitive trends and technologies, betas, and best practices.

• Own the development and execution of localized, culturally relevant marketing strategies to grow our market share and revenue across Spanish-speaking markets • Work cross-functionally with global teams while adapting initiatives to local market nuances and region-specific behaviors • Plan and execute multichannel campaigns across CRM, Paid Social, SEM, SEO, and organic social, leveraging relevant channels in the region • Monitor and optimize campaigns, using data to drive continuous improvement across acquisition, activation, and retention funnels • Own end-to-end project management and collaborate cross-functionally with global teams, ensuring alignment and building scalable best practices across LATAM