Together Light Inc

Role Description As the Head of Marketing, you will play a crucial role in driving revenue growth and optimizing our Front End and Back End marketing efforts. You will be responsible for leading and managing a global paid/influencer/content marketing team, overseeing lead generation, and conversion. Your expertise in digital marketing, team leadership, and data-driven decision-making will be instrumental in scaling our business. Are you a "creative" person? Then this is probably not the right job for you. We want someone who is a spreadsheet master and who even understands the complex GOOGLE ADS interface like the back of his hand. Don't know what value based bidding is? Please don't apply. And yet, you can't be a loner or insist on doing everything yourself. You need to be able to delegate, mentor, and hold people accountable to high standards. "Dig deep" into the details when required. If you "delegate and forget it", then don't apply. You need to be regularly, deeply involved with all your people, working together and achieving results. Tasks - Develop and execute multi-channel marketing strategies that drive high quality lead growth. - Optimize and scale landing pages to maximize lead conversion. - Identify high-performing marketing campaigns and channels and scale them effectively. - Oversee all paid media traffic channels, including Google Ads, Bing Ads, and influencer partnerships. - Leverage satisfied customers to drive referral-based growth. - Blow up the internet with good links, great content, etc., all getting us to rank higher. - Oversee structured snippets implementation. - Lead and manage an international marketing team. - Conduct regular one-on-one and team meetings to review performance, challenges, and opportunities. - Provide mentorship, training, and coaching to ensure high team performance. - Work closely with tech and product teams to optimize user experience and tracking. - Track and analyze key marketing metrics to optimize ROI. - Conduct funnel analysis to identify areas for improvement. - Coordinate with CRO to identify new tests to improve offers, pricing, and promotions. Requirements - We have a strong remote work culture based on the following values: - We prioritize achieving excellent results with urgency. - We continuously learn, improve, and embrace company processes. - We communicate openly and honestly. - We take initiative, plan effectively, and seek approval before executing major changes. - While the goal is for you to have increasing responsibility and autonomy, we expect you to start out collaborating and chalking up solid base hits and a few big wins before you can make significant decisions without owner review. Company Description We operate Christian Filipina. We have a high-7-figure annual revenue and a remote team of over 200 professionals, and we are now looking for a strategic and results-driven Director of Performance Marketing to take our marketing efforts to the next level.

Role Description We are looking for a strategic and results-driven Online Brand Reputation Specialist to take our Brand Reputation efforts to the next level. - Own and Dominate Page One of Google: - Take complete ownership of our brand's search presence, ensuring all top 10 Google results are company-owned or trusted properties. - Strategically claim, optimize, and maintain active profiles across high-authority platforms (LinkedIn, Medium, industry directories, review sites, etc.). - Monitor and refresh content on all owned properties monthly to maintain search relevance and authority. - Maintain zero negative or hostile results on page one at any monthly audit. - Build a Content Defense System That Outranks Attacks: - Create and publish high-quality, SEO-optimized content designed to push down negative search results and reinforce positive brand narratives. - Develop relationships with journalists, industry publications, and high-authority websites to secure guest posts and press mentions. - During active reputation attacks, execute rapid-response content campaigns (3–5 pieces within 2–4 weeks) to suppress hostile content. - Cultivate a Customer Defense Network: - Launch and grow an engaged customer community that organically advocates for the brand. - Post regularly in community spaces and empower happy customers to share their positive experiences publicly. - Coordinate with customer success teams to identify brand champions and amplify their voices. - Stay Ahead of the Curve: - Research emerging trends in SEO, AI-powered search, and online reputation management. - Adapt strategies proactively as search algorithms, platform policies, and online behaviors evolve. - Bring innovative solutions and thought leadership to protect and enhance the company's digital reputation. Qualifications - 3+ years of hands-on experience in online reputation management, SEO, or digital PR. - Proven track record of successfully managing brand presence in search results. - Proficiency with reputation monitoring tools (e.g., Google Alerts, Mention, Brand24, or similar). - Crisis management experience with ability to triage and respond to threats within tight deadlines.

Role Description The Marketing Specialist for New User Onboarding & Lifecycle focuses on increasing revenue and profitability across Together Light Inc.'s dating, visa, and travel business units. This role is primarily focused on optimizing the complete new user journey, from the first touch to full activation. To some extent, the role may be involved with re-engaging past users and testing ad platform content for congruence and conversion. Tasks - Can you spot the weak parts in a funnel and come up with tests to fix them? - Can you use any CRM or split testing tool successfully by tinkering around for a few hours? - Can you set up your own tests, including everything from creating the copy, changing the layout, and configuring the javascript tags? - Are you fluent enough in funnel analytics so you can diagnose WHERE users drop off and WHY, not just report that they did? - Can you ship 3-5 tests per week in different funnels without breaking things, and read the data cleanly enough to call a winner? - Do you have experience with Manychat, WhatsApp, Phone Calls, email, etc., as parts of onboarding flows? - Can you set up or coordinate with ad teams to introduce and optimize remarketing flows on external ad networks? - Can you quickly and accurately figure out which ads are profitable once you get access to raw data from different sources? Requirements - Initial Onboarding Flow: Owning the user's experience from the moment they submit an email/phone number. - Landing Page Optimization: Constant A/B testing and refining all lead capture and remarketing landing pages to maximize conversion. - First 5-Minutes: Analyzing and improving the first few pages and first few minutes of the new user interface (UI) to drive immediate engagement and activation. - Reboarding & Remarketing: Creating and managing flows to re-activate dormant users and convert leads from remarketing campaigns. Examples of Typical Responsibilities - Landing Page & UI Optimization: - Develop/test new Call-to-Action (CTA) on new user landing pages. - Run split tests on UI elements, copy, and page flows for the initial "member's area" experience to reduce drop-off. - Create and manage continual champion/challenger testing for remarketing landing pages to win back past users. - Onboarding Flow Optimization: - Take complete ownership of the email, SMS, and push notification sequences for the first 7 days of a new user's life. - Map, analyze, and optimize the user's journey through the first few pages of the desktop and mobile app interfaces. - Create and test resource guides, how-to videos, and FAQs specifically designed to be delivered during the initial onboarding period. - Reboarding & Re-engagement: - Design and implement "reboarding" email and SMS flows for users who sign up but do not activate. - Develop targeted campaigns for past users or leads, coordinating with internal teams to drive re-engagement. - Analytics & Strategy: - Debug all flows (links, grammar, load times) to ensure a seamless user experience. - Prepare reports and track KPIs specifically related to onboarding conversion rates, user activation, and re-engagement success. - Experiment with alternate versions of offers (e.g., alternate pricing, trial memberships, new VSLs) targeted at new and re-engaging users. - Propose, implement, and analyze results from continual A/B split testing on all funnels. Apply now and someone from our team will contact you to schedule you for the initial interview.