• Master LinkedIn: research, test, iterate, and document what drives reach, engagement, and inbound leads • Create and publish content: post drafts, carousels, short videos, comments, and founder/employee content • Use and test the latest AI tools for marketing • Build a weekly content engine: themes, hooks, formats, posting schedules, and repurposing • Analyze performance and run experiments (A/B tests on hooks, formats, topics, and timing) • Explore new distribution channels

• Lead and pipeline targets tied to partner-sourced and partner-influenced deals • Co-hosted events, webinars, and content programs from concept through execution • Partner outreach, relationship management, and ongoing co-marketing calendar • Campaign ideation and pitching to both internal stakeholders and external partners • Co-branded content in collaboration with Brand and Content teams • Support for integration launches that drive adoption and market awareness • Prioritization across a high volume of partner opportunities — knowing which bets to run hard on

• Develops and communicates sales and marketing plans • Conducts market research as necessary to gather design input, market trends, competitive activity, customer perspectives, etc. • Establish and maintain sales team onboarding process and ongoing sales training curriculum • Develops and manages product line marketing budgets within overall operating budgets • Gathers, analyzes and prepares information about the market(s), growth rates, pricing, competitions, reimbursement, emerging technologies, etc. • Responsible for the development, training and distribution of all marketing materials, sales aids, advertisements, reimbursement guides, etc. to support the ElectroCore product lines • Facilitates the collection of information and documents the customer requirements for all new product development projects and provides analysis to prioritize development projects for R&D and Regulatory/Clinical • Prepares and executes detailed new product launch plans, which include positioning, clinical data, selling tactics, forecasting, pricing, reimbursement, promotional programs, press releases, sales training, physician training, etc. • Interprets and translates scientific clinical data into commercial implications • Represents marketing group on cross-functional teams interfacing with product development, production and manufacturing to develop new products or enhance existing products based on the ElectroCore technology • Lead team of direct reports (e.g., product managers, associate product managers)

Role Description We are currently seeking a highly creative, strategic, and execution-focused Marketing & Brand Coordinator to help build, elevate, and scale a growing consumer brand presence across digital platforms. This role is ideal for a marketing professional who combines strong branding instincts with hands-on content creation, digital marketing execution, and operational organization. In Teamswell, every team member has an instrumental role and impact on the success of our business and our client’s success. We seek highly motivated individuals who thrive in a fast-paced work environment, are intelligent, eager to work hard, reliable, and able to communicate effectively with all levels of an organization. Our Marketing & Brand Coordinator will possess the skills and experience required, along with a positive attitude and the ability to solve complex problems in a rapidly changing environment. - Storefront & Analytics Audit: Optimize Shopify product page copy and imagery, set up email capture pop-ups with a basic welcome flow, and install tracking pixels/analytics to ensure a clean mobile and checkout experience. - Brand Asset Creation: Develop visual guidelines and a brand kit from existing materials, creating reusable Canva templates for social posts, advertisements, and one-pagers. - Infrastructure Setup: Configure Meta Business Suite, establish tracking workflows, and implement a shared content calendar. - Content Pipeline: Define a clear posting cadence and establish an end-to-end production workflow for short-form video (Reels/TikTok) and product photography. - Ongoing Execution - Content Production: Produce and publish weekly on-brand content across Instagram, TikTok, and email. Target cadence: 4 short-form videos, 2–3 static posts, and 1 email per week. - Growth & Outreach: Source and manage micro-influencer seeding, product sampling programs, and strategic brand partnerships targeted at expanding retail regions. - Paid Social: Run small-budget Meta ad tests ($300–$500/month) to amplify top-performing organic content. - Vendor Coordination: Direct and collaborate with freelance photographers, video editors, designers, and vendors while staying on budget. - Reporting & Strategy: Track campaign performance, content engagement, email list growth, and sampling conversions to deliver a streamlined weekly report. - Brand Alignment: Maintain cohesive, culturally nuanced storytelling rooted in the founder’s culinary identity during seasonal campaigns and retail rollouts. - Amazon Marketplace Optimization: Manage and optimize Amazon Marketplace listings, including product titles, descriptions, keywords, imagery, A+ content, and overall storefront performance to improve visibility, conversions, and sales growth. Qualifications - 3+ years in marketing or brand coordination, specifically for a CPG, food, beverage, restaurant, or DTC brand. - Platform Proficiency: Must have hands-on Shopify experience (handling product pages, apps, and basic theme edits). - Digital Marketing Stack: Fluent in Canva, Meta Business Suite, email marketing platforms (Klaviyo or Mailchimp), Google Workspace, and project management tools (e.g., Notion, ClickUp). - Content Production: Proven ability to shoot and edit engaging Reels/TikToks on a smartphone and provide basic photography direction. - Audience Growth: Demonstrated experience building and scaling an Instagram and TikTok presence from the ground up. - Basic Paid Social: Comfortable managing low-budget Meta ad campaigns (boosting posts, setting up basic lookalike audiences). - Communication: Exceptional written and verbal English communication skills suited for daily asynchronous work with the founder. - Experience managing and optimizing Amazon Marketplace / Amazon Seller Central, including product listing optimization, keyword strategy, catalog management, and performance tracking. - Work Style: Highly self-directed and comfortable owning execution under a co-piloted strategy with minimal hand-holding in a fast-paced environment. - Genuine passion for culinary culture, food branding, and storytelling.