• Write clear, engaging copy for: • Brand and marketing campaigns • Websites, email marketing, social media, and paid media • Print materials, direct mail, handouts, and long-form franchise content • Adapt messaging for different audiences (guests, homeowners, franchise partners) and formats while adhering to brand voice and guidelines • Support localized and franchise-specific messaging needs while maintaining brand consistency • Collaborate with the Brand Manager, Designers, and cross-functional partners on integrated campaigns and initiatives • Revise and iterate copy based on feedback, performance insights, and testing results • Apply and support the maintenance of messaging frameworks and tone-of-voice standards • Support go-to-market launches and franchise onboarding materials

• Develop clear, compelling copy for digital, print, video, and integrated campaigns that support Fluke’s key priorities, including software adoption and connected reliability. • Craft narratives that resonate with technical audiences while reinforcing Fluke’s leadership in safety, reliability, and digital transformation. • Create headlines, scripts, taglines, customer stories, and value propositions across SaaS, CMMS, and hardware‑software ecosystems. • Maintain and evolve Fluke’s brand voice across global channels. • Translate complex SaaS, CMMS, and cloud‑connected product capabilities into accessible, accurate, and user‑focused content. • Partner with Product Marketing, UX, Product Management, and subject‑matter experts to articulate benefits, workflows, and use cases for industrial and software audiences. • Write content for product pages, feature announcements, release notes, onboarding flows, microcopy, solution briefs, landing pages, and training materials. • Support content for dashboards, asset management workflows, predictive tools, APIs, and connected ecosystems. • Create discoverable, high‑performing content optimized for search and intent. • Work with Digital teams to align on keyword strategy and user search behavior. • Produce structured content for FAQs, how‑to guides, resource articles, and web pages. • Continuously refine content based on analytics and testing. • Partner with designers, art directors, videographers, and producers on integrated creative work. • Align messaging with Brand, Product Marketing, UX, and Commercial teams—especially during software launches. • Participate in brainstorms, creative reviews, and concept development. • Manage feedback from multiple stakeholders with clarity and a solutions‑focused mindset. • Manage multiple projects in a fast‑moving environment while meeting deadlines and quality standards. • Ensure all content meets brand, legal, accessibility, and technical requirements. • Contribute to writing guidelines, templates, and documentation. • Collaborate with external partners on translation and localization when needed. • Stay current on SaaS messaging trends, UX writing practices, and emerging content formats. • Explore new tools, including AI‑assisted writing, to improve efficiency and creativity. • Advocate for customer‑centric storytelling rooted in empathy and insight.

• Write and edit copy for all ZERO marketing including email, website, social, fundraising, events, and printed materials. • Develop and maintain messaging that aligns with ZERO’s voice and values. • Collaborate with designers and Social Media Manager, as well as other contributors across the organization, to ensure copy is on-brand, on-strategy, and works seamlessly with visuals. • Optimize written content for quality, clarity, and performance across channels (web, email, social, etc.). • Ensure social media content aligns with brand voice and quality standards. • Support development of messaging frameworks and copy templates for scalable use across departments. • Champion brand voice and guidelines across the organization, acting as a resource and editor for cross-functional teams. • Collaborate on brand and marketing campaigns, including overarching concepts, headlines, and taglines. • Bring unique ideas for engaging content that resonates with diverse audiences. • Utilize AI and other tools for proofing and to ensure high-quality content. • Demonstrate project management skills to effectively coordinate multiple requests, even with limited resources.

Brafton is one of the world's leading content marketing firms, with offices in Boston, London, Toronto and Sydney. We aspire to continually raise the bar on what people consider "marketing content." We create result-focused strategies and content to drive SEO, social engagement and leads for our clients. Our teams continuously build expertise across new media formats, including video, blogs, infographics and web design. This is a fully remote freelance opportunity and is open to candidates located anywhere in the US. JOB DESCRIPTION Brafton is looking for a freelance writer with a background in travel, specifically cruises of all kinds. The writer will produce strong, creative and SEO-optimized pieces incorporated into content marketing campaigns for Brafton's travel industry clients. Extensive travel experience, a background in travel writing and an ability to follow precise directions are required to be considered for this opportunity. This is an ongoing freelance opportunity involving research, interviews, ideation, and writing. ESSENTIAL JOB FUNCTIONS Research, create and revise high-quality content according to specified deadlines. Work with Project Managers and Content Marketing Strategists to meet our clients’ expectations and goals. Adhere to highly specific client checklists for style, structure and organization. Follow specific processes for formatting, SEO optimization, sourcing and content submission. Virtually attend project, client and team meetings. Track weekly writing and editing production work using our in-house project management system. SKILLS & REQUIREMENTS