Brasil Monks

• Manage the full campaign lifecycle across major media platforms (Google, Meta, TikTok, etc.), from setup and structuring to daily optimization. • Implement market best practices in targeting, bidding strategies, creative formats, and conversion settings. • Ensure precise execution of tactical plans by managing pacing to ensure budget delivery and maximize results. • Propose and run A/B tests and experiments based on clear hypotheses, continuously seeking performance improvements. • Monitor and analyze campaign KPIs daily, translating raw data into actionable insights for optimization. • Develop and maintain clear, objective performance reports, communicating results and learnings to the internal team and, when necessary, to clients. • Provide first-line technical support for client inquiries, troubleshooting basic platform issues and ensuring data accuracy. • Keep team leadership informed about campaign progress, result projections, and optimization actions taken. • Actively collaborate with other team members to ensure the delivery of cohesive, high-quality work. • Serve as a point of support and reference for more junior analysts (associates), sharing knowledge and best practices. • Proactively seek knowledge and learning opportunities from other teams, participating in training and feedback sessions to accelerate professional development. • Participate in recruiting processes for internship positions, helping to identify and bring new talent into the team.

• Analisar o desempenho dos sites e identificar oportunidades de melhoria; • Aplicar boas práticas de SEO técnico e de conteúdo; • Implementar otimizações em páginas, estrutura e performance; • Utilizar ferramentas como Google Analytics, Search Console, Semrush e Ahrefs; • Produzir relatórios com resultados, insights e recomendações; • Colaborar com times de conteúdo, mídia e produto na definição de estratégias; • Apoiar outras áreas na disseminação das boas práticas de SEO; • Participar de reuniões de alinhamento com clientes e equipes internas; • Acompanhar metas, indicadores e evolução dos projetos.

• Leadership and Mentoring: Conduct one-on-one career development conversations and monthly mentoring sessions, assessing team members' development and performance needs and ensuring the creation and execution of Individual Development Plans (IDPs). • Hours and Project Management: Assign and monitor daily and ongoing operational tasks, acting as the reference point for prioritization and escalation of complex issues. • Quality Assurance (QA): Maintain overall responsibility for the team's media execution QA, including review of budgets, pacing, segmentation, and targeting, among other aspects. • Campaign Strategy and Architecture: Design campaigns according to market best practices and client needs, defining setup logic for in-scope and adjacent platforms. • Client Management and Relationship Building: Ensure client success and compliance with SLAs, acting as the primary point of contact (PoC) in day-to-day interactions to build trust and rapport. • Business Growth: Flag opportunities for incremental services and co-lead conversations, using knowledge of the client's business to inform strategy. • Participate actively in meetings with clients and key stakeholders, ensuring expectations and needs are understood and met. • Develop and implement effective digital marketing strategies across multiple channels, such as Google Ads, Facebook, Instagram, LinkedIn, TikTok, and programmatic, optimizing results and aligning with business objectives. • Create media plans that maximize campaign impact and achieve established KPIs. • Support the team in monitoring and executing campaigns from launch through final reporting, ensuring deliverables align with forecasts and set goals.

• Actively participate in meetings with clients and key stakeholders to ensure expectations and needs are understood and met; proactively demonstrate accountability and engagement in client management. • Develop and implement effective digital marketing strategies across multiple channels, including Google Ads, Facebook, Instagram, LinkedIn, TikTok, and programmatic, optimizing performance and aligning with business objectives. • Create media plans that maximize campaign impact and achieve established KPIs. • Produce campaign performance reports using tools such as Excel, Google Sheets, and Looker Studio. • Support the team in monitoring and executing campaigns—from launch through final report delivery—ensuring deliverables align with projections and targets. • Develop and optimize performance ads within CPC/PPC models. • Organize incoming requests and reassign work to other project members when necessary; take responsibility for project management and routine processes. • Contribute to the technical development and upskilling of peers and other team members involved in projects.

• Ser ponto de referência técnico e consultivo para os times da agência nas mídias do portfólio, apoiando em set-ups, otimizações, boas práticas e dúvidas operacionais; • Monitorar investimentos e performance das mídias parceiras, identificando oportunidades de crescimento e eficiência em cada cliente; • Apoiar a liderança no relacionamento estratégico com os parceiros de mídia, contribuindo para o desenvolvimento de novas possibilidades de colaboração e programas; • Realizar interface com parceiros e times internos para alinhamentos, acompanhamentos e follow-ups, garantindo visibilidade das demandas e continuidade dos fluxos; • Analisar dados de mercado e performance para identificar tendências e alavancas de crescimento relevantes para o portfólio de mídias; • Desenvolver e apresentar materiais de apoio, cases e reports que demonstrem o impacto e o valor das soluções do Hub junto a clientes e stakeholders internos; • Acompanhar novidades e lançamentos das plataformas, documentando aprendizados e disseminando informações para os times de forma clara e organizada.

• Lead a diverse engineering squad of professionals; • Provide continuous feedback, guidance and support to the team, helping them overcome obstacles and improve their skills; • Plan and coordinate the distribution of tasks and responsibilities among squad members, ensuring everyone understands their assignments and deadlines; • Monitor the progress of tasks and projects, adjusting allocations and priorities as needed to keep schedules on track; • Ensure all relevant information is communicated clearly between the client and the team, including project requirements, feedback, deadlines, and any scope changes; • Team Management: Hold team meetings to align tasks, discuss progress and resolve impediments; • Project Planning and Prioritization: Define priorities and allocate resources according to project goals and deadlines; • Project Tracking: Monitor project progress, ensuring they remain on schedule and within budget; • Stakeholder Communication: Maintain regular contact with clients and other departments to align expectations and provide status updates; • Problem Solving: Identify and resolve technical and operational issues that may arise during project execution; • Team Development: Provide ongoing feedback, identify training needs and support the professional development of team members; • Continuous Improvement: Review and optimize internal processes to increase the team’s efficiency and quality of work.

• Develop and implement the editorial calendar and content strategies for social media; • Structure and write briefs, copy, and creative scripts always aligned with the client's tone of voice and values; • Create clear, detailed, and inspiring briefs to guide the design team; • Actively monitor platforms (TikTok, Instagram, X/Twitter, etc.) for trends and hot topics to propose opportunistic (real-time) content and activations; • Perform technical, grammatical, and brand-alignment reviews, ensuring the final quality of own deliverables and materials produced by peers; • Map, select, and manage relationships with influencers and content creators who align with the brand fit; • Oversee the full influencer journey, from briefing and script approvals to posting and results collection; • Work in constant synergy with operations to ensure agile workflows and project delivery.

• Criar e dar manutenção em códigos javascript • Manipular dados com SQL • Construir e dashboards com LookerStudio ou PowerBI • Criar relatórios de trabalho e apresentações • Participar ou conduzir, em um futuro, reuniões de time, empresa ou cliente • Tagueamento do site e validação das tags de Mídia de Performance • Coleta e geração visuais de KPI’s • Extração e manipulação de dados no Big Query • Atuar na criação e manutenção de dashboards como Looker Studio ou outras plataformas de Dataviz • Dar suporte no gerenciamento e documentação de tags • Dar suporte na administração e manutenção do Google Analytics 4, Google Tags Manager • Realizar diversas análises de dados em busca de conhecimentos relevantes ao negócio • Apresentação de resultados para os clientes

• Purchase and operate the company’s paid media, primarily on Google Ads and Meta Ads; • Define strategies and tactical plans to drive results; • Optimize processes based on data from Google Analytics, Firebase, AppsFlyer/Adjust and/or clients’ databases; • Analyze and interpret media performance data to develop insights and continuous improvements; • Build and maintain communication and relationships with clients and vendors; • Propose solutions using new ad formats and media channels for our clients; • Ensure best practices and proper functioning of media campaigns; • Be available to resolve technical questions and assist with specific media-related requests; • Demonstrate value to the client through results presentations and action plans; • Develop and implement A/B tests to optimize media campaigns and user conversion; • Train and upskill the team in new media practices and tools; • Stay up to date on market trends and innovations in marketing.

• Design the architecture of complex systems; select technologies appropriate to the project scope, considering cost, timeline, and maintainability. • Ensure quality and adherence to standards in code developed by other team members. • Deliver consistent outcomes with a focus on performance, reliability, and scalability. • Diagnose and resolve critical issues in existing systems, often under pressure and tight deadlines. • Implement and promote good testing practices (unit, integration, automation); monitor performance metrics and production incidents. • Translate business requirements into technical specifications and ensure all stakeholders are aligned. • Identify opportunities to optimize processes, reduce operational costs, and improve system efficiency.