Hatch

• Drive GTM planning and execution for new Hatch feature launches • Maintain a deep understanding of the competitive landscape, industry trends, and customer needs • Assess market needs and conduct research to influence new product development • Develop differentiated narratives for customer acquisition and product adoption • Partner with Enablement, Sales, AMs, and Solution Engineers to ensure product adoption • Share market insights to develop deeper empathy for customers • Be a strategic partner for Growth, Event, and Customer Marketing leads • Build and maintain persona-level messaging frameworks • Track and synthesize win/loss data, produce battle cards and sales talk tracks • Treat AI as a multiplier in your day-to-day • Evolve your scope as the team and business grow

Role Description You'll own the architecture, delivery, and reliability of the backend behind Hatch's mobile apps and IoT devices. That means Java and Python REST APIs, AWS IoT, Lambda, and the monitoring, alerting, and DevOps practices that keep millions of devices humming in real homes. You’re a great fit if you thrive in environments of rapid learning and delivery. You’re self-motivated and have demonstrated strong ownership and self-direction. You strive to understand the business of what we are trying to accomplish and push engineering solutions to provide customer value. As a small team where AI-assisted development is core to how we work, we expect this senior role to ramp up quickly, use AI fluently in their day-to-day, and deliver broadly across our backend systems. Working across Mobile, Embedded, and Product, you'll lead system design, set technical direction, and mentor engineers. It's a uniquely end-to-end role—cloud APIs on one side, physical devices on the other. What You'll Do - First 90 Days: Learn & Contribute - Dig into our backend architecture and tools through both team walkthroughs and your own deep exploration, and come back with clear observations. - Learn what drives the business and bring sharp judgement to what we prioritize. - Own and ship a high-impact backend project end-to-end in our Spring Boot + Hibernate stack, using AI fluently to accelerate delivery. - Proactively engage in and contribute to architecture conversations and cross-team design. - Build strong working relationships with peers across Mobile, Embedded, and Product. - First 6 Months: Drive Real Impact - Thoroughly understand the end-to-end flow of the entire backend architecture and the interactions with the app and device firmware. - Propose and lead architecture or refactor projects that improve system scalability and reliability. Self-identify and drive the resolution of troubleshooting issues. - Own a core area like IoT device communication, registration/auth flows, device routine scheduling, or backend support for mobile app features. - Improve observability using Graphite, ELK, or other internal monitoring tools. - Mentor teammates and model pragmatic, high-quality engineering decisions. - First Year: Transform & Scale - Lead the design and rollout of new backend systems or large-scale refactors. - Own and drive backend improvements that elevate reliability, scalability, and developer experience. - Build reusable libraries, templates, and patterns that increase engineering consistency. Qualifications - 8+ years of experience in backend engineering, with deep expertise in Java (11+) and Spring Boot. - Familiarity and experience with Groovy. - Experience with Python backend services. - Track record of designing and building scalable, RESTful JSON APIs. - Technical skills: Distributed Systems, Java, Groovy, Python, AWS, MySQL, Infra and Monitoring Tools (Ansible, Jenkins, ELK, Graphite, Docker, etc.). - Ability to write automated tests and explain how and where to use them. - Desire for elegance and simplicity in code. - Judgement and humility in problem-solving. - Unafraid of new, unknown tech. - Collaborative spirit and clear communication skills. Bonus Points - Ansible-based DevOps pipelines. - Connected Hardware Experience. - MQTT. Benefits - 100% paid medical, dental, and vision insurance for employees (80% for dependents, including domestic partners). - Meaningful equity—you’re an owner here. - 401(k) match (no vesting schedule!). - 16 weeks of fully paid parental leave. - 16 free therapy sessions (for you + one other adult in your life). - Financial support for family planning. - Remote office + monthly internet reimbursement. - Friends & family discounts on Hatch products. - Exclusive discounts on travel, entertainment, and top retail brands. - And so many more spontaneous perks!

• Own and refine Hatch’s product positioning and messaging • Oversee demand generation campaigns across digital and industry events • Strengthen the Hatch brand as the market leader • Partner with product and growth teams for launches • Lead a team to deliver compelling thought leadership content • Set KPIs, manage budgets, and analyze performance • Build, mentor, and scale a high-performing marketing team

Role Description Hatch is looking for a sharp Commercial Account Executive to own high-value accounts and close deals that move the needle. You’ll join a tight-knit GTM team, working alongside leadership to shape how fast-growing brands modernize customer engagement with Hatch’s AI agents. This role will report directly to Sean Coughlin, Hatch’s long-time Director of Sales. - Own the full sales cycle across inbound and outbound opportunities. - Partner with SDRs, Marketing, and Leadership to execute a focused, high-quality pipeline strategy. - Consistently hit and exceed quota, building a repeatable playbook for overachievement. - Travel strategically for key customer meetings and industry events. - Work with sales leadership approx 50–70% of the time. Qualifications - 2-4+ years of experience in a closing role within SaaS (AI or MarTech preferred). - A proven track record of closing six-figure+ deals. - Comfort owning complex deal cycles and engaging senior decision-makers. - Strong collaboration skills—you're a partner to SDRs, not a lone wolf. - This is a remote role. Benefits - Effective your first day: Full medical, vision, and dental. - 15 days PTO (accrual begins on date of hire and increases with 2+ years of tenure thereafter), 12 paid holidays, plus one floating holiday. - Monthly wellness subsidy. - Work from home reimbursement. - Flexible spending account. - 401(k) retirement savings plan. - Employee stock purchase plan. - Compensation range for this position is $80,000 - $120,000 annually plus commissions. Company Description At Hatch, we’re rethinking how service businesses communicate with customers in the age of AI. We believe AI isn’t just the next big wave — it’s the new foundation for how businesses win, retain, and grow revenue. We’re investing in that future, and in the people bold enough to build it. - Hatch is an AI-powered customer communication platform designed to help businesses increase conversion and retention while reducing overhead. - Our platform combines AI voice, SMS, and email agents with intelligent automation and deep CRM integrations — ensuring every lead gets a fast response, every follow-up actually happens, and no opportunity slips through the cracks. - Recently acquired by Yelp, Hatch operates as a standalone product and is expanding our reach to help thousands more businesses unlock the revenue sitting in their lead pipeline. - We've driven $5.1B in revenue for our customers—and we're just getting started.

About Us! We are a product driven team focused on building custom software solutions that solve real business problems. We work closely across engineering, product, and design to create scalable systems, internal tools, and data driven platforms that deliver real impact. Our culture values speed, ownership, and practical execution, allowing us to turn complex ideas into production ready solutions quickly. About The Role We’re looking for a Senior Frontend Engineer to lead the development of high-quality, scalable user interfaces for our web products. This role focuses heavily on modern React and Next.js development, component architecture, and close collaboration with design. You’ll shape UI foundations, evolve our design system, and ensure frontend excellence across the codebase. You Will: - Build performant, accessible, and maintainable frontend features using React and Next.js (App Router). - Implement component-level styling with CSS Modules and help maintain consistent patterns across the codebase. - Contribute to and refine our design system based on Atomic Design principles (atoms → molecules → organisms → templates → pages). - Develop and document components in Storybook, supporting visual testing and isolated development workflows. - Work closely with Design to translate high-fidelity Figma specs, ensuring UI accuracy and proper use of tokens, spacing, and variants. - Collaborate with Engineering and Product to drive architectural decisions around composition, abstraction boundaries, and long-term frontend scalability. - Participate in code reviews, improve tooling, and help maintain high engineering standards. - Implement and support localization using next-intl or equivalent i18n solutions. - Use and optimize development tooling such as ESLint and Turbopack. You Have : - Strong hands-on experience with React and Next.js, specifically the App Router paradigm. - Expertise with CSS Modules and component-scoped styling patterns. - Experience working within or contributing to a design system built on Atomic Design methodology. - Proficiency with Storybook for documentation, visual testing, and component development. - Familiarity with ESLint, Turbopack, and modern frontend tooling. - Experience with next-intl or comparable localization frameworks in Next.js. Nice-to-Have: - Experience with React Aria, Base UI, or Radix UI primitives. - Strong Figma skills, including inspecting design tokens and translating designs into precise UI implementations. - Deep understanding of Atomic Design principles beyond day-to-day component work. Time Zone Requirements: - Ability to attend regular syncs with EU team members before 9am Pacific. Job Types: - Permanent, Full-time - Schedule: Monday to Friday Pay: $130K to $160k CAD per year We Offer: - Health Spending Account - Disability insurance - Life insurance - Paid time off - Work from home

Come Dream with Us at Hatch There’s nothing like a great night’s sleep—the cozy, wrapped-up-in-a-heavy-blanket kind of sleep. The fire-crackling, curtains-drawn, DO NOT DISTURB kind of sleep. You know, the good stuff. But here’s the thing: while 85% of people agree sleep is the key to their well-being, more than half are unsatisfied with their own. Whether it’s stress, interruptions, work, or little ones waking in the night, so many people need help getting truly restorative rest. That’s where we come in. At Hatch, we’re on a mission to help people build better sleep habits—so they can feel more focused, energized, and present in their lives. We’ve designed best-in-class smart sleep devices, paired with science-backed sleep content, to help people unwind nightly, sleep deeply, and wake gently. More than 5 million sleepers of all ages have made space for rest with Hatch, with our baby products in 1 in 3 nurseries and our adult product, Restore, taking over nightstands (and TikTok) worldwide. We are open to candidates across the U.S. and Canada, with a strong preference for those located in New York or San Francisco. Hatch is based in California, so we ask that you’re available during PST/PDT hours. The Opportunity We're seeking a Chief of Staff to the VP of Engineering who is a force-multiplier for engineering leadership — driving decision velocity, organizational clarity, and execution rigor across a scaling hardware and software organization. This role is best suited for someone who enjoys both shaping direction and driving it forward in practice. You'll be deeply involved in the planning, dependencies and operating cadence of the engineering organization. You'll surface blockers before they escalate, and drive alignment across a complex multi-disciplinary team including mobile, backend, embedded and data groups. You'll be expected to make independent judgment calls, translate ambiguity into structured action, and move the organization toward decisions — not wait for them. You'll partner closely with the VP of Engineering and the extended engineering leadership team to connect priorities with company strategy, own the operating cadence (planning cycles, leadership meetings, and cross-functional alignment rhythms), and represent engineering with clarity and credibility in cross-functional forums. You'll drive outcomes through influence, not hierarchy. This is a high-trust role for someone who can quickly build context in complex environments, communicate with precision, and drive outcomes with a strong sense of ownership. This role reports directly to the VP of Engineering and serves as a core member of the Engineering Leadership team, playing an active role in shaping priorities, decisions and execution. What You’ll Do Within 3 Months - Build a deep understanding of Hatch’s organizational and technical ecosystem - Form strong partnerships with leaders from within Engineering as well as Product, Design, Content and Marketing in order to connect siloed work streams (i.e. dependencies across backend, mobile, product, and hardware) - Create a consistent and transparent communication cadence that highlights engineering’s roadmap and impact, while openly addressing challenges. - Build a clear understanding of roles, ownership, and opportunities to improve alignment across the organization. Within 6 Months - Lead or co-lead strategic initiatives within Engineering and cross-functionally - Translate complex technical progress into crisp narratives for the exec team - Own the roadmap for engineering-led initiatives - Establish explicit ownership of improving operating systems (e.g., planning, dependency management, leadership forums) - Represent the VP of Engineering in cross-functional forums, ensuring alignment on priorities and surfacing tradeoffs clearly After 1 Year - Act as a strategic force multiplier, defining and executing engineering strategies and initiatives - Establish scalable systems for visibility, coordination, and execution - Drive alignment and execution on Hatch’s biggest strategic bets, ensuring engineering is operating with focus and accountability - Contribute to and enable an engineering culture that embodies our Hatch values You'll Know You're Succeeding When: - The VP of Engineering has more time for strategic priorities and high-leverage work - Engineering's biggest initiatives are moving faster with clearer ownership - Cross-functional partners consistently know what engineering is doing and why it matters, and have clarity on timelines, risks and dependencies - You've become the go-to person for connecting dots across the product and engineering organization What You’ll Bring - Leadership: Proven experience in a leadership role, preferably as a Chief of Staff or Business Operations leader, partnering with CTOs or other senior executives, in a startup or a consulting environment - Technical Acumen: Strong technical experience with the ability to understand system architectures, engage credibly with engineers and translate between engineering and business stakeholders, and understand tradeoffs and dependencies across systems - Exceptional Communication: Excellent written, verbal, and interpersonal communication skills. You can convey complex ideas concisely to a wide variety of audiences - Analytical Thinker: Uses data and logic to diagnose issues, structure problems, translate insights into clear recommendations and action, and drive decisions - Program Management: Proven ability to independently lead \complex, cross-functional initiatives - Structured Problem Solving: Able to navigate ambiguity and translate complex, undefined situations into clear direction and actionable plans - Cross-Functional Leadership: Proven ability to partner across Engineering, Product, and Design, and other teams to align priorities, navigate tradeoffs, and move work forward - Low Ego, High Impact: Comfortable behind the scenes amplifying others’ success; thrives on clarity, progress, and purpose Why You’ll Love Working at Hatch 💛 We’re a certified Great Place to Work! 94% of our employees say Hatch is a great place to work. 💡 You’ll work with an amazing leadership team that truly values employees and leads with our company values every day. 🌙 We help people sleep better! Our products make a meaningful impact on people’s lives. 🎉 Our team is collaborative, fun, and full of brilliant minds. 🚀 We’re backed by world-class investors and growing fast! 🏡 We support flexibility with a remote-friendly work environment. The Perks & Benefits That Matter ✨ 100% paid medical, dental, and vision insurance for employees (80% for dependents, including domestic partners) 💰 Meaningful equity—you’re an owner here 📈 401(k) match (no vesting schedule!) 👶 16 weeks of fully paid parental leave 💆 16 free therapy sessions (for you + one other adult in your life) 💜 Financial support for family planning 🏡 Remote office + monthly internet reimbursement 🛍️ Friends & family discounts on Hatch products 🎟️ Exclusive discounts on travel, entertainment, and top retail brands 💫 And so many more spontaneous perks! About Hatch Designed by experts and loved by parents, our Rest family—including Rest, Rest+, and Rest Go—helps little ones (and their grown-ups) build healthy sleep routines. For adults, Hatch Restore is a fully customizable smart sleep clock and sunrise alarm designed to help you unwind nightly, sleep deeply, and wake gently. Founded in 2014 by parent entrepreneurs Ann Crady Weiss and Dave Weiss and featured on Shark Tank, Hatch is headquartered in Menlo Park, California. We are an equal opportunity employer and are committed to building a diverse and inclusive team. We welcome applicants of all backgrounds, experiences, and perspectives. Ready to Help the World Sleep Better? We’d love to hear from you! Apply now and join us in making great sleep a reality for all. Privacy Notice By submitting a job application at Hatch, you agree to our privacy notice, located here

Come Dream with Us at Hatch There’s nothing like a great night’s sleep—the cozy, wrapped-up-in-a-heavy-blanket kind of sleep. The fire-crackling, curtains-drawn, DO NOT DISTURB kind of sleep. You know, the good stuff. But here’s the thing: while 85% of people agree sleep is the key to their well-being, more than half are unsatisfied with their own. Whether it’s stress, interruptions, work, or little ones waking in the night, so many people need help getting truly restorative rest. That’s where we come in. At Hatch, we’re on a mission to help people build better sleep habits—so they can feel more focused, energized, and present in their lives. We’ve designed best-in-class smart sleep devices, paired with science-backed sleep content, to help people unwind nightly, sleep deeply, and wake gently. More than 5 million sleepers of all ages have made space for rest with Hatch, with our baby products in 1 in 3 nurseries and our adult product, Restore, taking over nightstands (and TikTok) worldwide. We are open to candidates across the U.S. and Canada, with a strong preference for those located in New York or San Francisco. Hatch is based in California, so we ask that you’re available during PST/PDT hours. The Opportunity We’re hiring a Growth Strategy Lead to act as a strategic partner to our marketing and executive leadership team. This role focuses on understanding where growth is working, where it’s breaking, and how we should respond. You will operate across all acquisition channels, connecting signals from marketing, product, web, retail, and customer behavior to surface the highest-impact opportunities for growth and guide how we act on them, grounded in data and performance insights. You’ll proactively identify where to focus and how to improve performance, and step in when outcomes fall short to diagnose root causes, connect disparate signals, and help the team align on clear next steps. You’ll do this by framing the right questions and translating insights into actionable recommendations. This role reports to the Senior Director of Growth Marketing and partners closely with channel owners, creative, and analytics teams. This person must be based in the United States or Canada. Hatch is based out of California, so this role would be asked to be available during PST/PDT hours. What You’ll Do In Your First 45 Days - Get up to speed on Hatch’s business, including growth strategy, channel mix, customer segments, and key performance drivers - Build a clear view of current performance across marketing, web, and retail, identifying the most critical gaps and areas of opportunity - Partner with marketing, product, and analytics to understand how data is structured and where key blind spots exist - Surface and prioritize 3-4 high-impact opportunities or risks, with clear hypotheses and initial recommendations to guide near-term focus By 90 days - Regularly synthesize inputs across marketing channels, retail, DTC, and market signals to identify the most important growth opportunities and risks - Partner with channel owners (paid social, PPC, influencer, creative, web) to shape test plans, size opportunities, and prioritize initiatives - Translate complex or incomplete data into clear narratives that help leadership make informed decisions - Establish a consistent cadence of insight sharing, helping teams and leadership stay focused on what matters most After Your First Year - Play a central role in shaping Hatch’s growth strategy, contributing to annual planning and long-term investment decisions - Identify step-change opportunities across channels, customer segments, and new growth levers - Serve as a trusted thought partner to marketing and executive leadership, bringing clarity to ambiguous or high-stakes questions - Consistently improve marketing efficiency and business performance through strong prioritization and strategic recommendations What You’ll Bring - 6+ years of experience in growth marketing strategy, business strategy, or similar roles within high-growth consumer or e-commerce environments - Strong ability to work with data and synthesize it into clear, actionable insights and recommendations; comfortable using tools like SQL, Excel/Sheets, and BI platforms with a focus on interpretation over reporting - Experience in management consulting, business operations, or strategic growth roles strongly preferred - Proven track record of influencing cross-functional teams and executive leadership with clear thinking, strong judgment, and compelling communication - Comfortable stepping into ambiguous or high-pressure situations to assess performance issues, identify root causes, and recommend clear next steps - Deep understanding of marketing growth levers, including channel mix, audience expansion, and conversion optimization - Experience designing and evaluating experiments across marketing and web channels - Excellent communication skills, with the ability to tell clear, compelling stories that drive alignment and action - High curiosity and strong business judgment, with a focus on identifying what matters most How You’ll Work - Operate as a horizontal partner across marketing, product, retail, and analytics teams, working closely with Data/Analytics to define the right questions, interpret outputs, and translate findings into business decisions - Focus on diagnosing opportunities and shaping recommendations rather than owning execution or channel performance - Influence priorities and roadmaps by bringing clarity, structure, and strong judgment to complex problems Why You’ll Love Working at Hatch 💛 We’re a certified Great Place to Work! 94% of our employees say Hatch is a great place to work. 💡 You’ll work with an amazing leadership team that truly values employees and leads with our company values every day. 🌙 We help people sleep better! Our products make a meaningful impact on people’s lives. 🎉 Our team is collaborative, fun, and full of brilliant minds. 🚀 We’re backed by world-class investors and growing fast! 🏡 We support flexibility with a remote-friendly work environment. The Perks & Benefits That Matter ✨ 100% paid medical, dental, and vision insurance for employees (80% for dependents, including domestic partners) 💰 Meaningful equity—you’re an owner here 📈 401(k) match (no vesting schedule!) 👶 16 weeks of fully paid parental leave 💆 16 free therapy sessions (for you + one other adult in your life) 💜 Financial support for family planning 🏡 Remote office + monthly internet reimbursement 🛍️ Friends & family discounts on Hatch products 🎟️ Exclusive discounts on travel, entertainment, and top retail brands 💫 And so many more spontaneous perks! About Hatch Designed by experts and loved by parents, our Rest family—including Rest, Rest+, and Rest Go—helps little ones (and their grown-ups) build healthy sleep routines. For adults, Hatch Restore is a fully customizable smart sleep clock and sunrise alarm designed to help you unwind nightly, sleep deeply, and wake gently. Founded in 2014 by parent entrepreneurs Ann Crady Weiss and Dave Weiss and featured on Shark Tank, Hatch is headquartered in Menlo Park, California. We are an equal opportunity employer and are committed to building a diverse and inclusive team. We welcome applicants of all backgrounds, experiences, and perspectives. Ready to Help the World Sleep Better? We’d love to hear from you! Apply now and join us in making great sleep a reality for all. Privacy Notice By submitting a job application at Hatch, you agree to our privacy notice, located here

• Evolve our cloud infrastructure (AWS & GCP) using infrastructure-as-code tools like Terraform or Ansible. • Implement systems that support the compute-heavy and storage-intensive needs of machine learning and data processing pipelines. • Manage scalable, secure, and cost-efficient environments across dev, staging, and production. • Participate in an on-call rotation. • Collaborate with ML engineers to productionize models and manage workflows across training, testing, and deployment stages. • Implement infrastructure to support versioning, orchestration, and monitoring of ML models in production (e.g. using tools like Kubeflow, SageMaker, VertexAI, or custom pipelines). • Optimize data pipelines and model serving infrastructure for low-latency and high-throughput performance. • Drive the strategy for observability, logging, and alerting across distributed systems. • Lead incident response, root cause analysis, and system hardening for long-term resiliency. • Implement best practices for infrastructure security, container hardening, and network architecture. • Partner with engineering teams to bake DevOps best practices into the development lifecycle. • Build tooling and automation that improves developer velocity, release stability, and system transparency.

Customer Marketing Manager Location: Remote About Hatch Hatch is an AI agent CRM platform that helps home services, home improvement, and field service businesses turn every customer interaction into revenue growth. Our AI agents handle conversations over SMS, email, and voice— 24/7—enabling businesses to scale 1:1 communication without scaling headcount. Recently acquired by Yelp, Hatch operates as a standalone product and is expanding our reach to help thousands more businesses unlock the revenue sitting in their lead pipeline. We've driven $5.1B in revenue for our customers—and we're just getting started. The Role Reporting to the Director of Product Marketing, we’re looking for a Customer Marketing Manager to own the post-sales marketing experience at Hatch. Your charter: product communications, webinars, in-product messaging, and advocacy programs to onboard, engage, and expand our customer base. This isn’t a support function—it’s a growth function. You’ll partner closely with other Marketing team members, Customer Success and Product to ensure every Hatch customer has a clear path to value, then build the programs that turn satisfied customers into power users and active champions. Your work will be measured against the metrics that matter most: retention, expansion, and advocacy. What You’ll Own Customer Lifecycle Marketing - Design and execute lifecycle marketing programs—onboarding sequences, product adoption campaigns, cross-sell and upsell initiatives, and renewal touchpoints. - Build and optimize automated nurture flows that guide customers from activation to deep platform usage, while partnering with Customer Success (CS) to enroll new customers into onboarding sequences that drive early product adoption and reduce time-to-value. - Continuously optimize onboarding content, messaging, and in-product guidance based on customer behavior, CS feedback, and engagement data. - Develop targeted reactivation campaigns to move identified passive or underengaged customers toward active use. Product Release Webinars & Customer Communications - Own Hatch’s webinar program end-to-end—develop a recurring cadence tied to major product releases and milestones; drive planning, promotion, hosting, and follow-up with a clear strategy to move attendees from awareness to active feature usage and keep customers informed. - Produce and manage all customer communications across email, newsletters, and in-app channels—translate product and company updates into clear, compelling messages customers actually act on. - Partner with Product and CS to develop messaging frameworks for major releases and ensure consistent, timely communication. - Maintain a centralized calendar to coordinate and deliver timely, consistent customer communications across all customer-facing channels and programs. In-Product Marketing - Design and manage in-product marketing programs—including in-app announcements, feature spotlights, onboarding checklists, and tooltips—that drive adoption without requiring customers to leave the product. - Collaborate with the Product team to identify the right moments in the customer journey to surface messaging, and measure the downstream impact on feature activation and engagement. - Use behavioral data and product analytics to continuously refine in-product messaging and improve conversion from feature awareness to active usage. Customer Advocacy & References - Build and manage Hatch’s customer advocacy program—recruiting customers for case studies, video testimonials, and monitoring third-party reviews on platforms such as G2. - Develop a growing bench of referenceable customers and published success stories across Hatch’s key verticals (roofing, HVAC, plumbing, and more). - Partner with Sales to match prospects with relevant customer references that accelerate deal cycles. Referral Program - Own and optimize Hatch’s referral program—driving referral-sourced pipeline and tracking performance end-to-end in CRM. - Develop referral incentive strategies and activation campaigns that motivate satisfied customers to refer peers. What You Bring Experience & Background - 3–5 years of experience in customer marketing, lifecycle marketing, or growth marketing at a B2B SaaS company. - Proven track record designing and executing multi-touch marketing programs that influenced retention or expansion revenue. - Experience planning and hosting customer webinars—ideally product-focused—with a track record of driving attendance and downstream action. - Familiarity with in-product marketing tools (e.g., Appcues, Pendo, Intercom, or native in-app messaging) and how they connect to adoption outcomes. - Experience building or contributing to customer advocacy programs, including case study production and review generation. - Proficiency with marketing automation platforms (e.g., HubSpot, Marketo) - Self-starter with the ability to build programs from the ground up with limited oversight. Mindset & Approach - Builder mentality: You’re comfortable with ambiguity and energized by creating programs from scratch. If the playbook doesn’t exist, you write it. - Strong communicator: You write clearly and warmly for customer audiences—emails, webinar scripts, product updates, case studies—and you make technical concepts feel approachable. - Data-native: You pull your own reports, track what matters, and use findings to optimize. You connect program outputs to business outcomes. - Cross-functional partner: You thrive working alongside Customer Success, Product, and Sales, aligning on shared goals and co-owning programs across teams. Outcomes You’ve Driven - Launched or significantly improved lifecycle marketing programs that measurably increased retention or product adoption. - Built a recurring webinar or customer education program that drove feature activation and measurable engagement. - Deployed in-product marketing programs that converted feature-aware customers into active users. - Developed a referenceable customer bench that Sales could leverage to accelerate the pipeline. - Ran a referral program that generated attributable revenue. Bonus Points - Experience marketing to SMB customers or in the home services / field services industry. - Hands-on experience with referral program tools and tracking referral-sourced pipeline in a CRM. - Background in product marketing or product communications roles. Why Hatch? - Define a charter-stage role: This isn’t a backfill—you’ll be building the Customer Marketing function at Hatch from the ground up. - Real impact: The programs you build will directly influence retention, expansion, and advocacy for 2,000+ businesses that rely on Hatch every day. - Massive market opportunity: With Yelp’s backing, we’re scaling fast and have barely scratched the surface of what’s possible. - Autonomy + ownership: You’ll own the strategy, the channels, and the metrics. Your decisions will directly shape how customer marketing operates. - Collaborative, mission-driven team: We move fast, care deeply about craft, and win as a team. - Competitive compensation, equity, and benefits with a remote-first culture. Key Metrics You’ll Own - Net Revenue Retention (NRR) and expansion revenue influenced - Customer engagement scores (email open/click rates, webinar attendance and follow-through, in-product feature adoption rates) - Onboarding completion rate and time-to-value - Number of referenceable customers and published success stories - Referral program–sourced pipeline and revenue - Customer review volume and ratings (G2, Google, etc.) What you'll get: - Effective your first day: Full medical, vision, and dental - 15 days PTO (accrual begins on date of hire and increases with 2+ years of tenure thereafter), 12 paid holidays, plus one floating holiday - Monthly wellness subsidy - Work from home reimbursement - Flexible spending account - 401(k) retirement savings plan - Employee stock purchase plan - Compensation range for this position is $89,000-$150,000 annually. You may also be offered a bonus and benefits.

About Hatch Hatch is an AI agent CRM platform that helps home services, home improvement, healthcare, dental, finance, and insurance businesses turn every customer interaction into revenue growth. Our AI CSRs handle conversations over SMS, email, and voice—24/7—enabling businesses to scale 1:1 communication without scaling headcount. Recently acquired by Yelp, Hatch is accelerating growth and expanding our reach to help thousands more businesses unlock the revenue sitting in their lead pipeline. We've driven $5.1B in revenue for our customers—and we're just getting started. The Role Reporting to the VP of Marketing, we're looking for a Marketing AI Operations Manager to build and manage the marketing technology infrastructure, AI agent force, data systems, and operational processes that power every marketing function at Hatch—bringing a quantitative, engineering-minded approach to automation, attribution, and scalable execution. This is not a traditional Marketing Ops role. You'll be at the frontier of agentic marketing operations—implementing, managing, and evolving a fleet of internal AI agents that execute marketing workflows alongside human marketers. You'll own and manage Hatch's internal marketing AI agent force, building and refining workflows, and partnering with marketers across the team to establish agent-driven automations that grow in complexity and sophistication over time. If you thrive at the intersection of marketing technology, data architecture, and AI-powered automation—and you want to define what the next generation of marketing operations looks like—this is your role. What You'll Own Marketing Technology & AI Agent Management - Own and administer the marketing tech stack end to end—HubSpot (CRM & marketing automation), Data enrichment, , Google Analytics 4, Mobly (event attribution), and supporting tools and integrations. - Own and manage Hatch's internal marketing AI agent force—implementing AI agents, building and refining workflows, and partnering with marketers across the team to establish agent-driven automations that grow in complexity and sophistication over time. - Make decisive, ROI-driven decisions on tech stack consolidation, vendor selection, and cost efficiency of marketing software. - Build and maintain integrations between platforms (via native connectors, Zapier/Make, or APIs) to ensure seamless data flow across the marketing and sales ecosystem. Lead Lifecycle & Funnel Operations - Manage lead lifecycle processes—scoring, routing, SLAs, and handoff to Sales—ensuring speed-to-contact and conversion rates are continuously optimized. - Design and implement sophisticated lead scoring models in HubSpot that incorporate behavioral signals, firmographic data, and enrichment from Clay to surface the highest-intent prospects. - Partner with Sales & Ops teams to maintain CRM alignment and pipeline reporting. - Build and optimize automated nurture workflows, re-engagement sequences, and lifecycle stage transitions that move leads through the funnel without manual intervention. Attribution, Analytics & Reporting - Build and maintain attribution models and reporting dashboards for transparent, closed-loop ROI tracking across all channels and campaigns. - Deliver end-to-end visibility into channel performance, campaign ROI, CAC, LTV, pipeline velocity, and funnel conversion rates. - Ensure marketing attribution accuracy and reporting timeliness so the team can make real-time decisions on budget allocation and campaign optimization. - Own marketing's relationship with data—pulling reports, building dashboards in HubSpot and GA4, and proactively surfacing insights that inform strategy. Data Quality & Compliance - Ensure data hygiene, compliance, and list management across all marketing systems. - Implement automated data quality standards—deduplication, decay monitoring, enrichment coverage—to maintain database integrity. - Work with legal teams to manage opt-in and send compliance with relevant regulations across email, SMS, and digital channels. - Maintain and optimize audience segmentation, suppression lists, and data governance processes. Cross-Functional Collaboration - Serve as the operational backbone for the entire marketing team enabling Growth, Product Marketing, Corporate Marketing, Field Marketing, and Customer Marketing to execute faster and smarter. - Partner closely with Sales Ops/RevOps to align on CRM standards, pipeline definitions, and reporting. - Collaborate with Product and Engineering on technical integrations, tracking implementation, and product-led growth instrumentation. - Act as the go-to expert on what's possible with AI-driven automation—proactively identifying opportunities to replace manual work with agent-driven workflows. What You Bring Experience & Expertise - 5+ of experience in marketing operations, revenue operations, or growth operations roles at B2B SaaS companies—preferably in high-growth or startup environments. - Proven track record building and scaling marketing operations infrastructure—you've stood up systems and maintained them. - Deep understanding of B2B lead lifecycle management, funnel mechanics, and the interplay between marketing and sales processes. - Demonstrated experience implementing and managing AI-powered automations or workflow tools in a marketing context. Technical Skills & Platforms - Expert-level proficiency in HubSpot—CRM configuration, marketing automation workflows, lead scoring, custom objects, sequences, and reporting. HubSpot certifications strongly preferred. - Hands-on experience with enrichment tools such as Clay and Apollo.io for data enrichment, prospecting automation, and waterfall enrichment workflows—or strong demonstrated ability to learn quickly. - Strong command of Google Analytics 4 for web analytics, conversion tracking, and attribution. - Experience with event attribution tools (Mobly or similar) and understanding of offline-to-online attribution challenges. - Working knowledge of integration platforms (Zapier, Make, native APIs) to connect and orchestrate data flows between systems. - Bonus: SQL or data querying skills; experience with BI tools (Looker, Tableau, Power BI) Mindset & Approach - Systems thinker: You see the entire marketing-to-revenue engine as an interconnected system and obsess over making it run flawlessly. - AI-forward: You're genuinely excited about AI agents and automation. You don't just use AI tools—you think critically about how to deploy them to multiply marketing output. - Data-native: You live in the metrics. You can design measurement frameworks, interpret results, and translate findings into operational improvements. - Engineering-minded: You bring rigor, documentation, and scalability to everything you build. If it can't scale, you redesign it. - Bias toward action: You'd rather launch and iterate than wait for perfection. You move fast without sacrificing data integrity. - Collaborative partner: You can work effectively across marketing, sales, product, and engineering—translating technical concepts for non-technical stakeholders and vice versa. Outcomes You've Driven - Built or significantly improved marketing automation infrastructure that measurably increased funnel velocity or conversion rates. - Implemented lead scoring and routing systems that improved lead-to-opportunity conversion and Sales satisfaction with lead quality. - Designed attribution models that gave marketing leadership clear, trustworthy visibility into channel and campaign ROI. - Deployed AI-powered workflows or automations that replaced manual processes and increased team efficiency. - Reduced tech stack costs or improved utilization through vendor consolidation and ROI-driven decision-making. Why Hatch? - Define a new role category: This isn't a backfill—you'll be pioneering the Marketing AI Operations function at Hatch, shaping how AI agents and humans collaborate to drive marketing execution. - Massive market opportunity: We serve 2,000+ businesses and have just scratched the surface. With Yelp's backing, we're scaling fast. - Real impact: The infrastructure you build will power every campaign, every lead, and every dollar of marketing ROI. You'll see your work in the numbers—daily. - Autonomy + ownership: You'll own the tech stack, the data, and the AI agent force. Your decisions will directly shape how marketing operates. - Work with cutting-edge AI: You'll be operating at the frontier of agentic marketing—managing AI agents alongside human marketers in a way few companies have attempted. Key Metrics You'll Own - AI agent coverage, task completion rates, and workflow sophistication over time - Lead-to-opportunity conversion rate and funnel velocity - Data quality scores (duplicate rate, decay rate, enrichment coverage) - Marketing attribution accuracy and reporting timeliness - SLA compliance (lead routing speed, follow-up times) - Tech stack utilization, cost efficiency, and ROI What you'll get: - Effective your first day: Full medical, vision, and dental - 15 days PTO (accrual begins on date of hire and increases with 2+ years of tenure thereafter), 12 paid holidays, plus one floating holiday - Up to 14 weeks of parental leave - Monthly wellness subsidy - Work from home reimbursement - Flexible spending account - 401(k) retirement savings plan - Employee stock purchase plan - Compensation range for this position is $89,000 - $150,000 annually. You may also be offered a bonus and benefits.