• Execute SEO strategies (technical, on-page, off-page) • Plan & optimize paid campaigns for lead generation • Improve conversion rates and campaign ROI • Set up tracking, dashboards & monthly reports • Manage US clients independently and present insights

• Own our entire digital ecosystem: website, blog, and landing pages (WordPress + Elementor + ActiveCampaign). • Plan, launch, and optimize multichannel campaigns (email, SEO, LinkedIn, partnerships). • Build and improve marketing automation flows in ActiveCampaign. • Track CAC, LTV, MQLs, SQLs, and help drive marketing-sourced revenue. • Collaborate closely with sales and design to align messaging and grow pipeline. • Lead our experimentation roadmap — A/B tests, CRO (conversion rate optimization), and AI tools. • Own performance reporting and ongoing optimization cycles.

• Operationalize growth across Latin America • Run the infrastructure, execution, and analytics behind regional marketing • Ensure every program is localized, compliant, and attributable • Manage campaign operations & execution: End-to-end setup, testing, segmentation, and deployment in Pardot via Workfront; manage lead scoring and routing by country, language, and service line • Define and enforce UTM governance; ensure accurate tagging and data sync from Pardot → Salesforce • Build LATAM dashboards tracking MQLs, velocity, CPL, channel mix, email KPIs, web engagement, and pipeline/ROI • Create/localize landing pages, forms, and gated assets in Sitecore (Spanish & Brazilian Portuguese) • Partner with the Global Digital Hub on regional keyword sets, pixel and conversion setup, and channel-level experiments • Operationalize LGPD (Brazil), LFPDPPP (Mexico), and GDPR where applicable; manage consent, preference centers, and suppression lists across languages • Publish playbooks and checklists; provide office hours and troubleshooting for marketers and stakeholders across LATAM.

Role Description We are seeking a highly technical Digital Growth Manager (SEO and AEO) to lead our digital marketing. This is a new, strategically important role responsible for driving measurable growth through advanced SEO, LLM optimisation and AEO, and paid media across our portfolio of brands. The ideal candidate is an exceptional technical SEO expert with hands-on experience in LLM optimisation and Answer Engine Optimisation (AEO). You will confidently manage strategies to increase visibility in AI-powered search engines (Google SGE, Gemini, ChatGPT, Perplexity, etc.) while also leading paid advertising campaigns (Search, Display, Paid Social) and complex multi-site digital strategies on a global scale. You will take ownership of SEO and AI search optimisation (AEO/LLM) across XTM’s portfolio of websites, built on CMS platforms including HubSpot and WordPress. Working alongside outsourced developers, you will ensure technical SEO best practices are implemented and continuously enhanced to maximise visibility, authority, and lead generation. While supported by Content, Campaigns, Operations, and other marketing functions, you will set the strategy and lead execution that ensures our portfolio dominates market share, secures leading visibility in AI-driven search, and most importantly, drives revenue growth. Key Responsibilities - SEO, LLM Optimisation & AEO (Primary focus – 70%) - Strategy and execution – Own and deliver a global SEO strategy with a strong emphasis on technical SEO, LLM optimisation, and AEO across a multi-site portfolio. - AI search visibility – Increase discoverability in AI-powered search (Google SGE, Gemini, ChatGPT, Perplexity, Bing AI, and other emerging platforms) through structured and embedded content. - SEO best practice – Work with the content team to establish clear guidelines for content optimised for SEO and AEO, evolving with LLM developments. - Technical audits – Conduct detailed site audits, diagnose issues, and implement fixes (with or without developers) covering crawl errors, indexation, site speed, structured data, schema, CWV, and JS rendering. - Keyword research and intent modelling – Lead keyword research and competitor analysis, mapping to search and AI intent to increase organic traffic and authority. - Site architecture – Design and maintain internal linking and structures that maximise crawl equity and programmatic performance. - Backlink strategy – Build and manage high-quality backlink and outreach programmes that deliver sustained domain authority growth and market share. - Programmatic SEO – Develop systems that transform structured “feature + industry” data into high-intent landing pages and interactive demos. - Editorial SEO – Deliver authoritative content (guides, comparisons, blogs, and link magnets) to strengthen topical authority and AEO discoverability. - Tracking and reporting – Implement a scalable framework to monitor visibility, rankings, conversions, and performance across SEO and AEO. - Paid Advertising (SEM & Paid Social - 30% focus) - Campaign management – Manage paid media across XTM’s portfolio of brands and products, ensuring accurate targeting and avoiding cannibalisation. - Campaign execution – Research keywords, plan, and launch campaigns across Google Ads, Microsoft Ads, LinkedIn, and other relevant channels. - Audience strategy – Build segmentation frameworks using personas, intent data, remarketing, and other lists to target the right buyers at each stage. - Creative development & testing – Create and test ad copy, visuals, and formats to continuously improve engagement and conversion. - Optimisation – Refine bids, targeting, messaging, and creatives to maximise performance (ROAS, ROI, CAC). - Analytics and attribution – Analyse performance data, build reports, and measure impact across the funnel, not just last-click conversions. - Budget management – Oversee budgets across paid media campaigns, applying structured testing frameworks to reduce CPA and improve ROI. - Cross-channel integration – Align paid activity with SEO, content and broader campaigns for a cohesive growth engine. - Internationalisation and localisation – Adapt global campaigns for regional audiences, including localised messaging, keywords, and ad formats. - Tracking and compliance – Implement advanced tracking to measure influence across the funnel while ensuring GDPR/CCPA and platform compliance. Qualifications - Proven experience in technical SEO and LLM/AEO optimisation for complex B2B SaaS, multi-site, or multi-brand portfolios on an international scale. - Hands-on ability with HTML/CSS and basic front-end troubleshooting. - Expertise with tools including Google Search Console, GA4, GTM, SEMrush, Ahrefs, Screaming Frog, and AI-driven SERP monitoring tools (oncrawl, authoritas, or emerging AEO tools). - Strong skills in internal linking, site architecture, schema, structured data, programmatic SEO and answer-box/feature snippet optimisation. - Demonstrable success managing and optimising paid advertising campaigns across search, programmatic, marketplace, and social platforms. - Experience in A/B and adaptive testing, and implementing UX improvements. - Ability to work with CMS platforms (HubSpot, WordPress) and collaborate effectively with developers. - Strong analytical mindset with a track record of building advanced reporting frameworks (e.g., answer-box share, CWV scores, programmatic velocity, competitor benchmarking). - Experience setting performance-based KPIs, advanced tracking, and attribution reporting. - Experience with international/multilingual SEO and paid media. Nice to Have - Knowledge of marketing automation systems (HubSpot Marketing Hub preferred). - Experience in data layer implementation and advanced tracking setups. - Experience in demo-led and video-led SEO (YouTube/Video SEO and optimising for video-rich results). - Understanding of programmatic advertising platforms beyond Google/Microsoft/LinkedIn (e.g., DV360, The Trade Desk). - Experience building automation workflows (e.g., using scripts, APIs, or AI tools) to scale SEO or paid campaigns. - Knowledge of privacy-first marketing practices (e.g., cookieless tracking, server-side tagging). - Experience in AI platforms and tools for paid media and SEO that gain efficiency and shorten time to market. Benefits - Professional development, with access to international opportunities and career advancement programs. - Continuous learning, powered by top-tier tools, training resources, and industry expertise. - Benefits may vary by location — your Talent Partner will provide full details during the hiring process. Company Description At XTM, we design experiences that reflect and include the full spectrum of people we serve — and that begins with our own team. We're dedicated to building a workplace where inclusion isn’t just a value, but a daily practice. Here, you’ll find the support and encouragement to grow, succeed, and truly belong — no matter your background. Explore our Diversity & Inclusion page to see how we’re shaping a more inclusive future at XTM. The Application Journey When you apply, our Talent Acquisition team will carefully review your application. If your experience aligns with the role, we’ll be in touch to guide you through the next steps. ⚠️ Recruitment Alert: Please be aware of fraudulent recruitment activity. Only engage with XTM emails ending in @xtm-intl.com, xtm.ai and xtm.cloud OR transifex.com. We’re also committed to accessibility and inclusive hiring. If you need accommodations at any stage of the process, please indicate this in your application or speak directly with the Talent Partner.