• Create and manage EDM/email marketing campaigns • Support and manage paid Meta advertising campaigns (Facebook & Instagram Ads) • Create engaging content for LinkedIn and other social media platforms • Utilize AI tools such as ChatGPT and Canva AI to improve workflow efficiency and content production • Assist with website content updates and basic SEO improvements • Support CRM management, lead tracking, and customer communication workflows • Coordinate marketing campaigns and monitor campaign performance • Create visual marketing assets and branded content using Canva or similar tools • Assist with improving marketing systems, processes, and digital presence • Communicate professionally with clients, leads, and stakeholders as needed

Role Description This is the seat that runs marketing for Hyprwork as the company transitions from a founder-led operation into a multi-brand holding. You replace the operational footprint of our outgoing CMO, who moves into a founder and visionary role alongside our CEO. You own marketing strategy, execution, and P&L for the entire Hyprwork portfolio, today centered on Rejuvacare and expanding into new brands over the next four to eight quarters. This is not a strategy-only seat or a corporate CMO post. Hyprwork is a performance-first DTC business that has scaled 12x in a single year on paid acquisition discipline, brand execution, and operational excellence. The CMO here is expected to know the numbers, run the team hands-on, and build the structure that lets marketing scale beyond the founders' direct involvement. You inherit a marketing organization with: - An established performance marketing function (paid acquisition under five channel pod leads) - A creative production engine producing hundreds of assets per week - Developing brand and lifecycle capabilities You own the design of the next layer of marketing leadership and the build-out as the brand portfolio expands. The founder transition is the defining context of this role. Our founders are stepping back from day-to-day marketing operations but remain deeply invested in brand direction, portfolio strategy, and company outcomes. This is not a clean handover into a vacuum. You are stepping into a seat previously operated by a founder who is becoming your closest strategic partner. The first three to six months are a trust-building phase. You will collaborate closely, demonstrate judgment, and earn the decision rights of the seat before operating fully independently. Comfort with that dynamic, the patience to navigate it, and the maturity not to mistake collaboration for interference are non-negotiable. Qualifications - 7+ years in DTC marketing leadership, with at least 3 years as a CMO, VP of Marketing, or Head of Marketing at a DTC business doing $30M or more in annual revenue, ideally in health and wellness, supplements, beauty, or regulated consumer verticals. - Demonstrated track record scaling a DTC business through paid acquisition. - Hands-on experience managing a creative production function, not just a brand team. - Experience leading and developing senior marketing leaders across performance, creative, and brand tracks. - Prior experience working alongside founders or executive sponsors in a scaling business. Requirements - You own marketing strategy across the Hyprwork portfolio: brand direction, channel mix, budget allocation, customer acquisition and retention strategy, and the P&L for marketing spend. - You own the performance marketing function strategically, with five channel pod leads executing tactically across Meta, Google, Native, AppLovin, and TikTok. - You own the creative production machine that feeds every paid channel. - You own how Hyprwork's brands show up across every customer touchpoint and how they compound value beyond the first purchase. - You inherit a team and the responsibility to develop it. - You sit on the executive leadership team and partner closely with Operations, CX, Revenue Operations, Supply Chain, Finance, Technology, and People and Culture. - You work directly with our CEO and our outgoing CMO, who moves into a founder advisor role. - You partner with the founders on portfolio strategy and own the marketing-side execution of every new brand launch. Benefits - Executive-level compensation: $18,000 to $25,000 USD per month base, plus performance bonus tied to company outcomes. - Direct partnership with founders who are deeply engaged strategically and committed to making the transition work. - Full ownership of a marketing function inside a business that has scaled 12x in a year, with a clear path to multi-brand expansion. - A team that is already built, already running, and ready for the leadership layer it has not had. - The kind of seat that defines a career, not a resume line.

- Build and manage flows, campaigns, templates, and segments across multiple Klaviyo accounts - Translate Figma designs into production-ready Klaviyo templates with accurate cross-client rendering - Configure advanced flow logic including filtering, suppression rules, conditional branching, flow splits, and A/B tests - Manage Recharge subscription flows and templates (active subscription, cancel save, skip/pause logic) - Maintain Shopify integration: catalog sync, order data, custom properties, and event triggers - Troubleshoot broken dynamic content, Liquid logic errors, rendering issues, and deliverability problems - Support Customer.io implementation where applicable - QA all builds before launch

Role Description We are looking for a creative, proactive, and tech-savvy Marketing Specialist to support the business across digital marketing, content creation, campaign management, and customer engagement initiatives. This is a hands-on marketing role best suited for someone who enjoys both creative execution and operational marketing support. The ideal candidate is highly comfortable using AI-powered tools, managing digital campaigns, and supporting ongoing marketing improvements across multiple platforms. Key Responsibilities - Create and manage EDM/email marketing campaigns - Support and manage paid Meta advertising campaigns (Facebook & Instagram Ads) - Create engaging content for LinkedIn and other social media platforms - Utilize AI tools such as ChatGPT and Canva AI to improve workflow efficiency and content production - Assist with website content updates and basic SEO improvements - Support CRM management, lead tracking, and customer communication workflows - Coordinate marketing campaigns and monitor campaign performance - Create visual marketing assets and branded content using Canva or similar tools - Assist with improving marketing systems, processes, and digital presence - Communicate professionally with clients, leads, and stakeholders as needed Qualifications - Previous experience in digital marketing, content marketing, or campaign management - Strong hands-on experience with Meta Ads/Facebook Ads Manager - Proficient in Canva and AI-powered marketing tools such as ChatGPT and Canva AI - Excellent written English and communication skills with minimal language barriers - Familiarity with EDM platforms and email marketing best practices - Experience with SEO, website content management, and CRM systems - Creative mindset with strong attention to detail and initiative - Comfortable working independently in a remote environment - Experience in education, tourism, hospitality, outdoor recreation, or lifestyle brands is highly advantageous Work Arrangement & Expectations - This is a remote role that will be set up as an independent contractor engagement. - To ensure alignment and transparency, successful candidates will be expected to: - Disclose any existing ongoing roles or client work - Reflect this engagement on their LinkedIn profile (clearly marked as “Independent Contractor”)