VP of Marketing
Location
United States
Posted
19 hours ago
Salary
$18K - $25K / month
Seniority
Mid Level
No structured requirement data.
Job Description
VP of Marketing
Hyprwork
Role Description This is the seat that runs marketing for Hyprwork as the company transitions from a founder-led operation into a multi-brand holding. You replace the operational footprint of our outgoing CMO, who moves into a founder and visionary role alongside our CEO. You own marketing strategy, execution, and P&L for the entire Hyprwork portfolio, today centered on Rejuvacare and expanding into new brands over the next four to eight quarters. This is not a strategy-only seat or a corporate CMO post. Hyprwork is a performance-first DTC business that has scaled 12x in a single year on paid acquisition discipline, brand execution, and operational excellence. The CMO here is expected to know the numbers, run the team hands-on, and build the structure that lets marketing scale beyond the founders' direct involvement. You inherit a marketing organization with: - An established performance marketing function (paid acquisition under five channel pod leads) - A creative production engine producing hundreds of assets per week - Developing brand and lifecycle capabilities You own the design of the next layer of marketing leadership and the build-out as the brand portfolio expands. The founder transition is the defining context of this role. Our founders are stepping back from day-to-day marketing operations but remain deeply invested in brand direction, portfolio strategy, and company outcomes. This is not a clean handover into a vacuum. You are stepping into a seat previously operated by a founder who is becoming your closest strategic partner. The first three to six months are a trust-building phase. You will collaborate closely, demonstrate judgment, and earn the decision rights of the seat before operating fully independently. Comfort with that dynamic, the patience to navigate it, and the maturity not to mistake collaboration for interference are non-negotiable. Qualifications - 7+ years in DTC marketing leadership, with at least 3 years as a CMO, VP of Marketing, or Head of Marketing at a DTC business doing $30M or more in annual revenue, ideally in health and wellness, supplements, beauty, or regulated consumer verticals. - Demonstrated track record scaling a DTC business through paid acquisition. - Hands-on experience managing a creative production function, not just a brand team. - Experience leading and developing senior marketing leaders across performance, creative, and brand tracks. - Prior experience working alongside founders or executive sponsors in a scaling business. Requirements - You own marketing strategy across the Hyprwork portfolio: brand direction, channel mix, budget allocation, customer acquisition and retention strategy, and the P&L for marketing spend. - You own the performance marketing function strategically, with five channel pod leads executing tactically across Meta, Google, Native, AppLovin, and TikTok. - You own the creative production machine that feeds every paid channel. - You own how Hyprwork's brands show up across every customer touchpoint and how they compound value beyond the first purchase. - You inherit a team and the responsibility to develop it. - You sit on the executive leadership team and partner closely with Operations, CX, Revenue Operations, Supply Chain, Finance, Technology, and People and Culture. - You work directly with our CEO and our outgoing CMO, who moves into a founder advisor role. - You partner with the founders on portfolio strategy and own the marketing-side execution of every new brand launch. Benefits - Executive-level compensation: $18,000 to $25,000 USD per month base, plus performance bonus tied to company outcomes. - Direct partnership with founders who are deeply engaged strategically and committed to making the transition work. - Full ownership of a marketing function inside a business that has scaled 12x in a year, with a clear path to multi-brand expansion. - A team that is already built, already running, and ready for the leadership layer it has not had. - The kind of seat that defines a career, not a resume line.
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