About LiveFlowLiveFlow is building the next-generation accounting and finance platform. We help finance teams automate reporting, streamline workflows, and replace outdated manual processes with modern, AI-powered software. We’ve raised over $21M from leading investors including YC Continuity, Valar Ventures, Seedcamp, and others. We’re now looking for a highly analytical, hands-on Performance Marketing Manager to help scale our paid acquisition engine across digital channels. The RoleWe’re looking for a Performance Marketing Manager to own and scale paid digital acquisition at LiveFlow. You’ll be responsible for planning, launching, optimizing, and reporting on campaigns across Google, LinkedIn, Meta, YouTube, and emerging paid channels — with a strong focus on driving qualified pipeline and efficient customer acquisition. This is a highly analytical and execution-oriented role. We want someone who is deeply comfortable inside ad platforms, understands attribution and conversion tracking, and knows how to scale campaigns through rigorous testing and performance analysis. You’ll work closely with Marketing, Sales, Product, and Design to improve funnel conversion, landing page performance, creative effectiveness, and overall pipeline generation. What You’ll Do - Own paid acquisition strategy and execution across Google Ads, LinkedIn, Meta, YouTube, and retargeting channels - Manage campaign setup, audience strategy, bidding, budgeting, creative testing, and optimization - Build and scale qualified pipeline-generating paid programs focused on SQLs, Revenue, and CAC - - Monitor performance daily and make data-driven optimization decisions across campaigns, landing pages, and creative - Partner with Content, Web, Sales and Product Marketing to develop high-performing ad creative and messaging - Improve conversion tracking, attribution, and funnel measurement across the marketing stack - Analyze campaign performance and communicate insights clearly to leadership - Launch and evaluate experiments across targeting, creative, offers, landing pages, and new acquisition channels - Collaborate with Sales to improve lead quality and pipeline conversion - Help build scalable reporting infrastructure and performance dashboards What We’re Looking For - 4–7 years of experience in performance marketing or paid acquisition, preferably in B2B SaaS - Deep hands-on expertise in Google Ads, LinkedIn Ads, and Meta Ads - Strong understanding of conversion tracking, attribution, pixel/CAPI implementation, and funnel analytics - Experience managing meaningful paid media budgets with clear pipeline or revenue accountability - Strong analytical skills and comfort working with marketing performance data - Experience running structured A/B tests across ads, audiences, landing pages, and offers - Familiarity with HubSpot, Salesforce, Google Analytics, and modern marketing analytics tooling - Ability to operate independently in a fast-moving startup environment - Strong preference for candidates with agency experience or experience managing multiple accounts/business lines simultaneously - Excellent communication skills and strong attention to detail Nice to Have - Experience in fintech, accounting, finance, or SMB SaaS - Experience with ABM channels (LinkedIn, Direct Mail, and offline channels) - Digital Marketing Agency background - Familiarity with offline conversion tracking and revenue attribution models - Experience collaborating closely with RevOps or Marketing Ops teams Role LocationThis role can be based in San Francisco or remote within the United States.

• Run Create and Capture as one integrated motion: one demand plan, one budget allocation, one scoreboard. You're accountable for the whole thing, not just your half. • Lead three direct reports as a player-coach: DGM Create, DGM Capture, and the Performance Marketing Specialist. Roll up your sleeves alongside them — you don't get to delegate everything. • Own the trial-conversion email program directly: the full journey from sign-up to first paid invoice, in close partnership with both DGMs, PMM, and Marketing Ops. • Partner with the Director, Growth Marketing, on strategy: demand planning, budget allocation, motion design, and experiments that move the pipeline. You build the plan together; you own the execution. • Co-plan the distribution motion with the Sr. Manager, Brand & Content: they create the work; you make sure it actually reaches the right audience and converts. • Partner with the Sr. Search & Discovery Specialist on the search strategy that cuts across both motions - branded, competitor, and high-intent. • Be the source of truth on demand performance for the Director and the executive team, and the operator who makes the budget allocation calls when something has to move.

• Design and execute Account-Based Marketing (ABM) campaigns targeting North American mid-market companies • Set up, scale, and optimize our cold email infrastructure, LinkedIn sequencing, and data enrichment tools. • Collaborate with our technical delivery teams and PMs to transform our massive success stories into high-end technical case studies, white papers, and narrative-driven pitches. • Guide our internal technical digital marketer to optimize highly tailored, high-intent vertical landing pages (e.g., /fintech, /healthcare, /saas) that convert cold executive traffic into diagnostic discovery calls. • Take absolute accountability for Sales Qualified Leads (SQLs), Pipeline Velocity, and Total Closed-Won Pipeline Value.

Role Description We're hiring a Direct Response Creative Strategist to be the connective tissue across all 3 brands, the person who takes a product, an angle, or a competitor teardown and turns it into the offer, funnel, landing page, and ad creative brief that the rest of the company executes against. You'll report directly to the CEO (eventually transitioning under our Director of Performance Marketing) and work as a peer to the media buyers, creative manager, supply chain, and dev team. Your job is to close the gap between "we have an idea" and "we're running profitable traffic against it." This is the highest-leverage seat in the building when you do it well. You're the one generating new hypotheses and new ideas pulling from research, customer language, competitor work, and your own pattern recognition. The 4 ways this role drives growth: - New angles: You generate the angle, write the landing page, and brief the ad creative to match. - New funnels: You mock up the funnel, write the copy, hand it to dev to build, and write the creative brief that feeds it. - New product launches: You build the offer, the funnel(s), the LP(s), and the ad creative brief for product launches. - Competitor teardowns: You translate competitor insights into testable copy and creative briefs. Qualifications - 5+ years writing direct response copy for DTC ecommerce. - Proven creative against meaningful paid media spend. - Strong fluency in Meta Ads Manager and performance metrics. - Demonstrated research process across various platforms. - Working understanding of consumer psychology. - Hands-on prototyping ability. - Active use of AI in your creative workflow. - Hyper-organized with multiple concurrent projects. - Strong written and verbal communication skills. - Proactive remote operator. Requirements - Direct response copywriting expertise. - Research and customer intelligence skills. - Mockups and prototypes creation. - Creative brief ownership. - Performance accountability. - AI as a force multiplier. - Partnership with media buyers. Benefits - Direct reporting to the CEO. - Hands-on across the entire funnel. - Real growth path into senior creative leadership. - Remote work with proactive communication. Company Description 4AM Media owns and operates 3 DTC brands across health, cleaning, and pets. Last year we spent over $40M across paid media scaling our own products. We're not an agency. We're operators — supply chain, creative, custom funnels, media buying, analytics, and customer service all happen under one roof.