• Design and execute Account-Based Marketing (ABM) campaigns targeting North American mid-market companies • Set up, scale, and optimize our cold email infrastructure, LinkedIn sequencing, and data enrichment tools. • Collaborate with our technical delivery teams and PMs to transform our massive success stories into high-end technical case studies, white papers, and narrative-driven pitches. • Guide our internal technical digital marketer to optimize highly tailored, high-intent vertical landing pages (e.g., /fintech, /healthcare, /saas) that convert cold executive traffic into diagnostic discovery calls. • Take absolute accountability for Sales Qualified Leads (SQLs), Pipeline Velocity, and Total Closed-Won Pipeline Value.

Role Description We're hiring a Direct Response Creative Strategist to be the connective tissue across all 3 brands, the person who takes a product, an angle, or a competitor teardown and turns it into the offer, funnel, landing page, and ad creative brief that the rest of the company executes against. You'll report directly to the CEO (eventually transitioning under our Director of Performance Marketing) and work as a peer to the media buyers, creative manager, supply chain, and dev team. Your job is to close the gap between "we have an idea" and "we're running profitable traffic against it." This is the highest-leverage seat in the building when you do it well. You're the one generating new hypotheses and new ideas pulling from research, customer language, competitor work, and your own pattern recognition. The 4 ways this role drives growth: - New angles: You generate the angle, write the landing page, and brief the ad creative to match. - New funnels: You mock up the funnel, write the copy, hand it to dev to build, and write the creative brief that feeds it. - New product launches: You build the offer, the funnel(s), the LP(s), and the ad creative brief for product launches. - Competitor teardowns: You translate competitor insights into testable copy and creative briefs. Qualifications - 5+ years writing direct response copy for DTC ecommerce. - Proven creative against meaningful paid media spend. - Strong fluency in Meta Ads Manager and performance metrics. - Demonstrated research process across various platforms. - Working understanding of consumer psychology. - Hands-on prototyping ability. - Active use of AI in your creative workflow. - Hyper-organized with multiple concurrent projects. - Strong written and verbal communication skills. - Proactive remote operator. Requirements - Direct response copywriting expertise. - Research and customer intelligence skills. - Mockups and prototypes creation. - Creative brief ownership. - Performance accountability. - AI as a force multiplier. - Partnership with media buyers. Benefits - Direct reporting to the CEO. - Hands-on across the entire funnel. - Real growth path into senior creative leadership. - Remote work with proactive communication. Company Description 4AM Media owns and operates 3 DTC brands across health, cleaning, and pets. Last year we spent over $40M across paid media scaling our own products. We're not an agency. We're operators — supply chain, creative, custom funnels, media buying, analytics, and customer service all happen under one roof.

• Partner with Search team members on paid search strategy and performance discussions. • Proactively identify areas for optimization and innovation across accounts. • Oversee end-to-end execution of paid search campaigns, including account setup, budget pacing, optimization, and reporting. • Actively manage campaigns using Google Ads, Google Ads Editor, Microsoft Ads, and SA360. • Monitor performance across search platforms and provide proactive optimizations and recommendations to ensure KPIs are met. • Translate insights into actionable next steps that drive measurable client impact. • Collaborate with internal teams to ensure campaign execution aligns with client objectives. • Manage day to day tasks and responsibilities utilizing the team’s project management platform. • Deliver clear, data-driven performance reports and insights to clients. • Recommend testing strategies, budget allocation shifts, and bid strategy adjustments based on performance trends. • Ensure accuracy, consistency, and timeliness of reporting.

• Build and scale pipeline generation programs across paid search, paid social, webinars, nurture, field, partner, and account-based marketing motions • Drive Community-to-commercial conversion programs that identify, engage, and convert Liquibase Community users into qualified opportunities for Liquibase Secure • Partner closely with Sales, RevOps, CS, and Product Marketing to build campaigns tied to pipeline, expansion, and revenue outcomes • Develop and execute ABM and target account plays across strategic enterprise accounts, competitive takeovers, regulated industries, and modern data platform teams • Build and optimize nurture programs that improve engagement, conversion, and sales velocity across the funnel • Use AI-assisted workflows to improve campaign execution, segmentation, personalization, research, testing, and content development • Own paid media performance across Google, LinkedIn, retargeting, and other digital channels • Partner with Product Marketing on positioning, launches, messaging, and campaign strategy • Analyze campaign performance, conversion rates, attribution, and pipeline contribution to make investment and optimization recommendations • Help scale SEO and AEO programs that improve discoverability, category authority, and inbound demand • Operate comfortably in a lean, fast-moving environment where speed, ownership, and initiative matter