4am Media

Role Description We're hiring a Direct Response Creative Strategist to be the connective tissue across all 3 brands, the person who takes a product, an angle, or a competitor teardown and turns it into the offer, funnel, landing page, and ad creative brief that the rest of the company executes against. You'll report directly to the CEO (eventually transitioning under our Director of Performance Marketing) and work as a peer to the media buyers, creative manager, supply chain, and dev team. Your job is to close the gap between "we have an idea" and "we're running profitable traffic against it." This is the highest-leverage seat in the building when you do it well. You're the one generating new hypotheses and new ideas pulling from research, customer language, competitor work, and your own pattern recognition. The 4 ways this role drives growth: - New angles: You generate the angle, write the landing page, and brief the ad creative to match. - New funnels: You mock up the funnel, write the copy, hand it to dev to build, and write the creative brief that feeds it. - New product launches: You build the offer, the funnel(s), the LP(s), and the ad creative brief for product launches. - Competitor teardowns: You translate competitor insights into testable copy and creative briefs. Qualifications - 5+ years writing direct response copy for DTC ecommerce. - Proven creative against meaningful paid media spend. - Strong fluency in Meta Ads Manager and performance metrics. - Demonstrated research process across various platforms. - Working understanding of consumer psychology. - Hands-on prototyping ability. - Active use of AI in your creative workflow. - Hyper-organized with multiple concurrent projects. - Strong written and verbal communication skills. - Proactive remote operator. Requirements - Direct response copywriting expertise. - Research and customer intelligence skills. - Mockups and prototypes creation. - Creative brief ownership. - Performance accountability. - AI as a force multiplier. - Partnership with media buyers. Benefits - Direct reporting to the CEO. - Hands-on across the entire funnel. - Real growth path into senior creative leadership. - Remote work with proactive communication. Company Description 4AM Media owns and operates 3 DTC brands across health, cleaning, and pets. Last year we spent over $40M across paid media scaling our own products. We're not an agency. We're operators — supply chain, creative, custom funnels, media buying, analytics, and customer service all happen under one roof.