• Build and run the calendar across third-party conferences and tradeshows, hosted Blackthorn events, executive dinners, partner activations, and internal events all focused towards the goal of driving leads and generating pipeline. • Facilitate the selection of the right events for our ICP and goals, working with event partners to secure sponsorships that maximize our presence and participation. • Define and uphold how Blackthorn shows up at every event, ensuring brand presence, booth experience, and attendee-facing materials are consistent and on-brand. • Maintain a single source of truth for upcoming events, status, and outcomes across the team. • Lead end-to-end logistics for live events (hosted and sponsored) including venue sourcing, vendor management, booth experience, signage, swag, AV, catering, run-of-show, staffing, and travel. • Develop pre-event, during-event, and post-event plans that maximize attendee engagement and follow-up to drive new business, expansion, upsells, and renewals. • Brief and prepare Blackthorn staff attendees for each event. • Partner with Demand Generation to plan promotion, registration, and follow-up motion for every event. • Coordinate with Content on event messaging, speaker prep, and supporting assets. • Align with Sales, Customer Success, and Alliances on event selection, attendee strategy, and post-event follow-up. • Communicate event status, plans, and results to the marketing team and broader business stakeholders on a regular cadence. • Support webinar and virtual event production. • Partner with Content and Demand on topic selection, speaker recruitment, promotion, run-of-show, and follow-up. • Act as stage manager/producer for each event to ensure smooth production for speakers and attendees. • Manage event data in Salesforce, including campaigns, lists, and attribution. • Track and report on event performance including registrations, attendance, leads, MQLs, opportunities, and pipeline. • Deliver post-event reporting and recommendations to inform future investment. • Own the field marketing budget and track spend against plan across event types. • Make recommendations on event mix and investment levels based on ROI.

Role Description The Local Marketing Manager is the primary account owner and strategic point of contact for assigned enterprise brands and their LOCALACT users nationwide. This role serves as a strategic advisor and performance partner to franchisees, focused on improving unit-level marketing performance and helping local business owners build sustainable, profitable businesses aligned to brand and system goals. This is a phone-intensive role requiring high-volume client interaction through scheduled performance calls, proactive outreach, and strategic planning conversations until capacity is reached. Local Marketing Managers combine marketing performance analysis, business coaching, and account ownership to translate enterprise strategy into effective local execution. As the primary voice of LOCALACT for assigned accounts, Local Marketing Managers deliver clear, actionable recommendations that connect national initiatives to local results. They own account health, guide franchisees through performance opportunities and challenges, and determine when to involve Local Marketing Coordinators or escalate to a Client Services Manager. Expected Salary Base salary of $65,000 - $75,000 annually depending on experience. Additionally, our incentive plan provides the opportunity to earn even more. What You'll Do - Serve as the primary Local Marketing Manager and point of contact for assigned enterprise client teams and their franchisees. - Act as a strategic advisor and performance partner to franchise owners, helping them understand results and take clear, prioritized action. - Carry the highest call volume for assigned accounts until capacity is reached. - Lead recurring coaching and performance calls focused on local marketing results, execution quality, and growth opportunities. - Analyze LOCALACT performance data, paid and organic KPIs, and location-level trends to identify gaps, risks, and upside. - Translate performance insights into clear action plans aligned to enterprise and brand goals. - Input, approve, and manage campaign changes, budget adjustments, targeting updates, and optimizations within LOCALACT. - Support franchisees in executing enterprise initiatives, promotions, and system-wide marketing programs at the local level. - Translate corporate and enterprise marketing strategy into practical, actionable local execution guidance. - Monitor account health and proactively identify performance risk, underperformance patterns, and expansion opportunities. - Coordinate with Paid Media, SEO, analytics, Strategy Directors, and Operations teams to ensure accurate data and aligned execution. - Determine when to involve Local Marketing Coordinators for education, onboarding, or overflow support. - Escalate complex, sensitive, or high-risk situations to the Local Strategy Manager when appropriate. - Review Zendesk activity tied to assigned accounts to identify themes, friction points, and early risk signals. - Document recommendations, action plans, follow-ups, and outcomes to ensure continuity and accountability. - Contribute to the ongoing improvement of LOCALACT playbooks, performance frameworks, and service standards. Qualifications - 3-5 years of experience in client success, franchise marketing, business consulting, or multi-location marketing. - Strong analytical skills with the ability to interpret paid and organic performance metrics and translate them into business-focused recommendations. - Experience coaching franchisees or small business owners through performance improvement and change. - Strong working knowledge of local paid media and organic marketing performance. - Ability to influence without authority and guide franchise owners toward best practices. - Confidence leading frequent performance and coaching conversations with professionalism and clarity. - Strong judgment around prioritization, escalation, and capacity management. - Excellent communication and documentation skills in a fast-paced, metrics-driven environment. - High level of ownership, accountability, and service orientation. Our Values - WE LOVE NEW IDEAS – Curiosity is our competitive advantage. - WE ARE IN IT TOGETHER – We show up and follow through. - WE ARE PROBLEM SOLVERS – We bring solutions, not just issues. - WE DO THE RIGHT THING – Integrity guides our decisions. Company Description Location3 is a fully remote digital marketing agency founded in 1999. We help enterprise and multi‑location brands improve performance through scalable, data‑driven marketing solutions. Our team supports global, national, and local brands, with many client partnerships lasting three years or longer. - We value collaboration, learning, and connection. - Our culture is supported through ongoing training, strong technology infrastructure, remote‑first flexibility, and opportunities to connect through virtual events and our annual in‑person company retreat. - We offer competitive benefits including medical, dental, vision, a matching 401(k), wellbeing stipends, and remote work support. - Location3 is committed to building a diverse, inclusive, and equitable workplace and is proud to be an equal opportunity employer.

• Develop and own the regional marketing plan aligned to commercial targets • Lead and motivate the regional team, providing direction, coaching, and regular performance feedback • Act as the senior field marketing point of contact for the region • Drive execution of integrated, multi-channel field marketing campaigns across the region • Define and lead the regional new business and customer event strategy • Build strong, trusted relationships with senior commercial stakeholders and regional leadership • Own regional field marketing performance reporting with a clear focus on pipeline contribution, ROI, and business outcomes • Hold responsibility for regional field marketing budget oversight

• Leda implementering och optimering av varumärkes- och marknadsstrategi i Sverige, Norge och Danmark • Driva och utveckla regionala marknads- och varumärkesaktiviteter • Planera och genomföra kampanjer, kundaktiviteter och event • Arbeta datadrivet med KPI:er, analys och uppföljning • Utveckla synlighet och aktivering hos nyckelkunder och på digitala plattformar • Leda projekt och koordinera externa byråer och partners • Vara med och utveckla arbetssätt kopplat till digitalisering, performance marketing och MarTech