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Field Marketing Manager
Location
Arizona + 22 moreAll locations: Arizona | California | Colorado | Florida | Illinois | Kentucky | Montana | New Hampshire | New Jersey | New York | North Carolina | Ohio | Maryland | Michigan | Minnesota | Missouri | Pennsylvania | South Carolina | South Dakota | Texas | Virginia | Washington | Wisconsin
Posted
15 days ago
Salary
0
Seniority
Mid Level
Job Description
Field Marketing Manager
Blackthorn.io
• Build and run the calendar across third-party conferences and tradeshows, hosted Blackthorn events, executive dinners, partner activations, and internal events all focused towards the goal of driving leads and generating pipeline. • Facilitate the selection of the right events for our ICP and goals, working with event partners to secure sponsorships that maximize our presence and participation. • Define and uphold how Blackthorn shows up at every event, ensuring brand presence, booth experience, and attendee-facing materials are consistent and on-brand. • Maintain a single source of truth for upcoming events, status, and outcomes across the team. • Lead end-to-end logistics for live events (hosted and sponsored) including venue sourcing, vendor management, booth experience, signage, swag, AV, catering, run-of-show, staffing, and travel. • Develop pre-event, during-event, and post-event plans that maximize attendee engagement and follow-up to drive new business, expansion, upsells, and renewals. • Brief and prepare Blackthorn staff attendees for each event. • Partner with Demand Generation to plan promotion, registration, and follow-up motion for every event. • Coordinate with Content on event messaging, speaker prep, and supporting assets. • Align with Sales, Customer Success, and Alliances on event selection, attendee strategy, and post-event follow-up. • Communicate event status, plans, and results to the marketing team and broader business stakeholders on a regular cadence. • Support webinar and virtual event production. • Partner with Content and Demand on topic selection, speaker recruitment, promotion, run-of-show, and follow-up. • Act as stage manager/producer for each event to ensure smooth production for speakers and attendees. • Manage event data in Salesforce, including campaigns, lists, and attribution. • Track and report on event performance including registrations, attendance, leads, MQLs, opportunities, and pipeline. • Deliver post-event reporting and recommendations to inform future investment. • Own the field marketing budget and track spend against plan across event types. • Make recommendations on event mix and investment levels based on ROI.
Job Requirements
- 2–4 years of B2B field marketing, event marketing, or integrated marketing experience, ideally in SaaS or tech.
- Demonstrated ability to plan and execute live and virtual events, and webinars end-to-end.
- Experience partnering with demand generation, content, and sales on integrated event campaigns.
- Strategic mindset: You think beyond logistics to how events drive brand, pipeline, and customer outcomes.
- Strong project management skills with the ability to manage multiple concurrent events.
- Experience owning an event budget.
- Working knowledge of Salesforce, including campaigns, lists, and basic reporting.
- Excellent written and verbal communication skills.
- Comfortable in a fast-paced, globally distributed, remote-first environment.
- U.S.-based and eligible to work in the U.S.
- Willing to travel approximately 15–25% for events.
Benefits
- An incredible team of smart and supportive people
- A deep feeling of satisfaction and completion
- Fully remote global team working from home
- Stock options for every employee
- Flexible work week
- $400 office stipend
- Maternity/Paternity leave
- Student loan debt assistance
- Pledge 1% - time off during the year for helping nonprofits
- Health insurance contribution (if in the US)
- Children's 529 college fund assistance (if in the US)
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