Blackthorn.io

• Build and run the calendar across third-party conferences and tradeshows, hosted Blackthorn events, executive dinners, partner activations, and internal events all focused towards the goal of driving leads and generating pipeline. • Facilitate the selection of the right events for our ICP and goals, working with event partners to secure sponsorships that maximize our presence and participation. • Define and uphold how Blackthorn shows up at every event, ensuring brand presence, booth experience, and attendee-facing materials are consistent and on-brand. • Maintain a single source of truth for upcoming events, status, and outcomes across the team. • Lead end-to-end logistics for live events (hosted and sponsored) including venue sourcing, vendor management, booth experience, signage, swag, AV, catering, run-of-show, staffing, and travel. • Develop pre-event, during-event, and post-event plans that maximize attendee engagement and follow-up to drive new business, expansion, upsells, and renewals. • Brief and prepare Blackthorn staff attendees for each event. • Partner with Demand Generation to plan promotion, registration, and follow-up motion for every event. • Coordinate with Content on event messaging, speaker prep, and supporting assets. • Align with Sales, Customer Success, and Alliances on event selection, attendee strategy, and post-event follow-up. • Communicate event status, plans, and results to the marketing team and broader business stakeholders on a regular cadence. • Support webinar and virtual event production. • Partner with Content and Demand on topic selection, speaker recruitment, promotion, run-of-show, and follow-up. • Act as stage manager/producer for each event to ensure smooth production for speakers and attendees. • Manage event data in Salesforce, including campaigns, lists, and attribution. • Track and report on event performance including registrations, attendance, leads, MQLs, opportunities, and pipeline. • Deliver post-event reporting and recommendations to inform future investment. • Own the field marketing budget and track spend against plan across event types. • Make recommendations on event mix and investment levels based on ROI.

• Manage a portfolio of 3–4MM ARR, driving adoption, outcomes, and renewals that lead to expansion and advocacy. • Take ownership of the renewal cycle — from forecasting to negotiating early renewals, mitigating churn, and navigating competitive threats. • Collaborate with the Account Executive to identify and capitalize on cross-sell, upsell, and renewal opportunities. • Partner with clients to accelerate time to value and increase customer satisfaction throughout the lifecycle. • Establish yourself as a trusted advisor, providing innovative solutions and thinking outside the box to meet specific use cases. • Build deep relationships with key stakeholders, at all levels, within the customer organization to gather feedback and align on future success. • Drive resolution on escalated issues to ensure customer satisfaction. • Define, execute, and clearly communicate ROI for clients to showcase measurable success. • Create impactful customer content, from account plans and success stories to executive business reviews and save plans. • Leverage strong relationships for referrals and advocacy. • Represent our company as a domain and product expert, contributing to the cutting-edge space we operate in. • Act as a hub of information for the customer's needs, creating a closed-loop feedback system that benefits Product Management, Sales, and Marketing.

Blackthorn is hiring a Senior Content Marketing Manager to own and elevate our content strategy and production across all channels. This role is responsible for orchestrating the full content engine, from SEO- and AEO-optimized blog posts and gated assets to webinar content, email copy, and thought leadership, making sure every piece drives awareness, engagement, and pipeline. We are an AI-first company, and this role requires someone who enthusiastically uses AI tools daily to produce better content, faster. Reports to: SVP, Marketing Compensation: $130,000 What you'll do Content strategy and planning - Develop and own the content strategy and editorial calendar, aligned with pipeline goals, product launches, campaigns, and SEO/AEO priorities. - Define content themes, formats, and distribution strategies that drive awareness, engagement, and conversion. - Conduct keyword and topic research to identify high-impact content opportunities. - Map content to buyer journey stages and ICPs, covering top, middle, and bottom of funnel. Content production and quality - Own production of written content assets: blog posts, eBooks, email copy, landing pages, and sales enablement materials. - Serve as the editorial gatekeeper for quality, brand voice, and strategic alignment across all marketing content. - Collaborate with the Content Creator, who oversees social media and video, on themes and messaging, as well as content repurposing. AI-powered content operations - Iterate on and own the team’s repeatable AI content workflows, creating playbooks and enablement as needed. - Use AI tools as a power user to produce high-quality content at a pace and volume that would be impossible manually. - Maintain a quality bar that makes AI-generated content indistinguishable from (or better than) human-only content. - Evaluate and adopt new AI tools as they emerge. SEO, AEO, and organic growth - Own organic traffic growth strategy through SEO and AEO best practices. - Optimize existing content for improved rankings and conversion. - Collaborate with our paid media strategist to align organic and paid content efforts. - Monitor and report on organic traffic, keyword rankings, AEO visibility, content performance, and conversions. Website content and conversion - Provide strategic content direction for website pages, making sure messaging drives conversions. - Write and optimize landing page copy, CTAs, and conversion-focused content. - Contribute to the team’s website visitor-to-lead conversion goals by improving on-page copy, content offers, and SEO-driven entry points. - Partner with the Sr. Demand Gen Manager on landing page content and the web developer on implementation. Webinar content and promotion - Collaborate with the Content Creator, Sr. Demand Generation Manager, and Director of Marketing on webinar themes, topics, and session formats. - Write talk tracks, session outlines, and speaker prep materials that keep webinar content focused, on-message, and aligned with campaign and pipeline goals. - Own promotional content for webinars: email sequences, landing page copy, social copy, and ad copy that drive registration and attendance. - Develop post-webinar content assets, turning sessions into blog posts, gated assets, and other formats that extend pipeline impact beyond the live event. Cross-functional collaboration - Partner with Demand Gen to produce campaign content (emails, landing pages, webinars, gated assets) on brief and on schedule. - Work with Customer Marketing to refine and distribute customer stories, case studies, and proof points. - Support Product Marketing with content for product launches, feature announcements, and GTM materials. - Collaborate with the PR specialist on thought leadership content and media-facing materials. What we look for Required - 5-7+ years of B2B content marketing experience, preferably in SaaS. - Proven ability to build and execute content strategies that drive measurable traffic, engagement, and pipeline. - Strong writing and editorial skills with a portfolio that demonstrates range (blogs, long-form, email, web copy). - Experience with SEO tools and strategy (keyword research, on-page optimization, content gap analysis). - Experience with AEO and how AI search is changing content strategy. - Strong collaboration skills. You’ll work closely with a Content Creator and cross-functional partners, and need to influence without direct authority. - Ability to manage an editorial calendar and juggle multiple content workstreams simultaneously. - Demonstrated power-user proficiency with AI content tools (Claude, ChatGPT, or similar). We will ask you to walk us through your AI workflows in the interview. Casual or occasional use is not sufficient for this role. Preferred - Experience building content programs from early-stage to scaled production. - Experience in the Salesforce ecosystem or events and payments technology space. - Experience with Pardot/Account Engagement for email content. What we offer - An incredible team of smart and supportive people - A deep feeling of satisfaction and completion - Fully remote global team working from home - Stock options for every employee - Flexible work week - $400 office stipend - Maternity/Paternity leave - Student loan debt assistance - Pledge 1% - time off during the year for helping nonprofits - Health insurance contribution (if in the US) - Children's 529 college fund assistance (if in the US) About Blackthorn Blackthorn turns any organization's Salesforce® CRM into event planning software powered by their connected data. We're a growing, distributed team with teammates across the globe, and we build Salesforce-native tools that help teams create events, engage attendees, process payments, and measure success — all without leaving their CRM. Our customers range from tiny nonprofits to global corporations, and our products are known for going live in hours, not weeks. We believe the best enterprise software should feel as intuitive as the apps you use every day. Why our work matters Most event management tools force teams to juggle disconnected systems, wrestle with flimsy integrations, and spend more time syncing data than planning events. We're building the alternative: a connected platform inside Salesforce that gives organizations richer analytics to prove event ROI, better attendee experiences through personalization and automation, and the flexibility to fit any workflow. Every feature we ship helps our customers spend less time on logistics and more time on the events themselves. What the job will bring you A deep level of satisfaction through ownership of your role. You'll get more autonomy than at other companies (our team has told us). Connection. Our team is tightly knit, assisted through occasional team meetups (as we're remote). Challenge. We're trying to move as quickly as possible. This is not for you if you want to sit back and chill. As Ray Dalio says about life, "Meaningful work and meaningful relationships" provide meaning to life. We aim to bring this. While we are a remote-first culture, we are currently only able to accept applicants in AZ, CA, CO, FL, GA, IL, KY, MD, MI, MN, MO, MT, NC, NH, NJ, NY, OH, PA, SC, SD, TX, VA, WA, and WI

Role: QA Engineer Description: As a Senior QA Engineer at Blackthorn, you will be part of an elite team, testing solutions that solve our most critical business priorities. You will work closely with various departments to understand our customers' most pressing needs and provide technical expertise to optimize our testing, prevent issues, and ensure we deliver high quality products. This role requires advanced skills in test automation, performance testing, and mentoring junior team members. Base Salary: $5,750 - $7,000 USD per month What you’ll do - Create detailed, comprehensive, and well-structured test plans and test cases - Review tickets (bugs, enhancements, new features) and other technical documents to engage in each phase of the software development lifecycle - Create, run, repair, manual, and automated tests using frameworks like Playwright - Plan and build automated testing frameworks that integrate with development workflows - determining what to automate (regression tests, API endpoints, critical user flows) and when to run which tests - Estimate, prioritize, plan, coordinate, and perform quality testing activities - Collaborate closely with cross-functional scrum teams and across the larger company - Demonstrate best practices in everything you do, including meaningful test coverage and striving to ensure maintainability - Mentor junior QA team members and advocate for quality standards - Design and maintain test data strategies, including creating hundreds of thousands of Salesforce records for performance testing, managing data versions, and ensuring clean test environments - Design and execute performance testing strategies to identify system bottlenecks, load limits, and optimization opportunities using appropriate testing tools - Integrate automated tests into CI/CD pipelines (GitHub Actions, Cumulus CI, MetaDeploy) to provide fast feedback on code changes and act as deployment gates What we look for - 5+ years of software testing experience with demonstrated expertise in test automation - 3+ years of testing on the Salesforce platform with a deep understanding of platform limitations - Experience with test automation frameworks, particularly Playwright - Proficiency in programming languages for test automation - Experience with CI/CD tools and processes (GitHub Actions, Cumulus CI, MetaDeploy preferred) - Performance testing experience with relevant tools - Experience testing mobile applications using emulators, simulators, or cloud device farms with automation frameworks - Experience managing test data lifecycles and keeping test environments synchronized with code deployments through version control systems - Excellent English communication skills with proven ability to collaborate across departments, time zones, and remote teams - Self-directed and adaptable: stays current with testing methodologies, maintains composure under pressure, and thrives in fast-paced remote environments - Bonus: Salesforce admin or Blackthorn product experience What we offer - An incredible team of smart and supportive people - A deep feeling of satisfaction and completion - Fully remote global team working from home - Stock options for every employee - Flexible work week - $400 office stipend - Maternity/Paternity leave - Student loan debt assistance - Pledge 1% - time off during the year for helping nonprofits - Health insurance contribution (if in the US) - Children's 529 college fund assistance (if in the US) About Blackthorn Blackthorn turns any organization's Salesforce® CRM into event planning software powered by their connected data. We're a growing, distributed team with teammates across the globe, and we build Salesforce-native tools that help teams create events, engage attendees, process payments, and measure success — all without leaving their CRM. Our customers range from tiny nonprofits to global corporations, and our products are known for going live in hours, not weeks. We believe the best enterprise software should feel as intuitive as the apps you use every day. Why our work matters Most event management tools force teams to juggle disconnected systems, wrestle with flimsy integrations, and spend more time syncing data than planning events. We're building the alternative: a connected platform inside Salesforce that gives organizations richer analytics to prove event ROI, better attendee experiences through personalization and automation, and the flexibility to fit any workflow. Every feature we ship helps our customers spend less time on logistics and more time on the events themselves. What the job will bring you A deep level of satisfaction through ownership of your role. You'll get more autonomy than at other companies (our team has told us). Connection. Our team is tightly knit, assisted through occasional team meetups (as we're remote). Challenge. We're trying to move as quickly as possible. This is not for you if you want to sit back and chill. As Ray Dalio says about life, "Meaningful work and meaningful relationships" provide meaning to life. We aim to bring this. While we are a remote-first culture, we are currently only able to accept applicants in AZ, CA, CO, FL, GA, IL, KY, MD, MI, MN, MO, MT, NC, NH, NJ, NY, OH, PA, SC, SD, TX, VA, WA, and WI

• Develop and own the content strategy and editorial calendar, aligned with pipeline goals, product launches, campaigns, and SEO/AEO priorities. • Define content themes, formats, and distribution strategies that drive awareness, engagement, and conversion. • Conduct keyword and topic research to identify high-impact content opportunities. • Map content to buyer journey stages and ICPs, covering top, middle, and bottom of funnel. • Own production of written content assets: blog posts, eBooks, email copy, landing pages, and sales enablement materials. • Serve as the editorial gatekeeper for quality, brand voice, and strategic alignment across all marketing content. • Collaborate with the Content Creator, who oversees social media and video, on themes and messaging, as well as content repurposing. • Iterate on and own the team’s repeatable AI content workflows, creating playbooks and enablement as needed. • Use AI tools as a power user to produce high-quality content at a pace and volume that would be impossible manually. • Maintain a quality bar that makes AI-generated content indistinguishable from (or better than) human-only content. • Evaluate and adopt new AI tools as they emerge. • Own organic traffic growth strategy through SEO and AEO best practices. • Optimize existing content for improved rankings and conversion. • Collaborate with our paid media strategist to align organic and paid content efforts. • Monitor and report on organic traffic, keyword rankings, AEO visibility, content performance, and conversions. • Provide strategic content direction for website pages, making sure messaging drives conversions. • Write and optimize landing page copy, CTAs, and conversion-focused content. • Contribute to the team’s website visitor-to-lead conversion goals by improving on-page copy, content offers, and SEO-driven entry points. • Partner with the Sr. Demand Gen Manager on landing page content and the web developer on implementation. • Collaborate with the Content Creator, Sr. Demand Generation Manager, and Director of Marketing on webinar themes, topics, and session formats. • Write talk tracks, session outlines, and speaker prep materials that keep webinar content focused, on-message, and aligned with campaign and pipeline goals. • Own promotional content for webinars: email sequences, landing page copy, social copy, and ad copy that drive registration and attendance. • Develop post-webinar content assets, turning sessions into blog posts, gated assets, and other formats that extend pipeline impact beyond the live event. • Partner with Demand Gen to produce campaign content (emails, landing pages, webinars, gated assets) on brief and on schedule. • Work with Customer Marketing to refine and distribute customer stories, case studies, and proof points. • Support Product Marketing with content for product launches, feature announcements, and GTM materials. • Collaborate with the PR specialist on thought leadership content and media-facing materials.

• Own end-to-end planning, execution, and optimization of demand gen campaigns across email, webinars, paid media, ABM, and digital channels. • Build and manage the campaign calendar in collaboration with the Director of Marketing and broader marketing team. • Develop audience segmentation strategies and targeted campaign tactics aligned with ICP and buyer journey stages. • Design and execute lead nurture programs that move prospects through the funnel from MQL to opportunity. • Drive toward the Marketing team’s target of sourced new revenue. • Analyze campaign performance data to identify what’s working and double down; quickly deprioritize what’s not. • Build and maintain conversion assets across the funnel: landing pages, forms, and email sequences. • Continuously optimize each asset to improve conversion rates at every stage, from first website visit to Sales handoff. • Partner with the paid media strategist to align paid campaigns with organic demand gen and ABM motions for maximum efficiency. • Build and own Blackthorn’s ABM strategy and execution, targeting high-value accounts with personalized, multi-channel campaigns. • Partner with Sales to identify and prioritize target account lists based on ICP fit, intent signals, and pipeline potential. • Design account-specific plays that coordinate paid, email, content, and direct outreach to drive engagement and pipeline from key accounts. • Collaborate closely with the GTM Engineer to operationalize ABM workflows, build target account infrastructure, and connect ABM activity to pipeline data in Salesforce®. • Develop ABM reporting and dashboards that give Sales and Marketing shared visibility into account-level activity and outcomes. • Use Pardot and Salesforce® for campaign execution, lead management, scoring, attribution, and the underlying automations that keep the funnel running.

• Own day-to-day content strategy and creation for LinkedIn and YouTube, with opportunities to expand into additional platforms over time • Create platform-native content, including short-form video, visuals, and storytelling posts • Develop a recognizable and consistent brand presence across social channels • Experiment with tone, format, and narrative • Monitor engagement and performance, using insights to refine content direction • Consult on executive social media strategy • Plan and execute webinars in partnership with the Director of Marketing and campaign stakeholders • Shape webinar concepts, formats, and narratives (panels, interviews, POV sessions, roundtables) • Own promotional content and campaigns to drive attendance and engagement for live webinars • Develop post-event content that extends the impact of each session well beyond the live moment, including repurposed assets across social, email, blog, and web • Build repeatable webinar series over time • Create engaging, agile, and high-impact video content across channels (LinkedIn, YouTube, short-form clips, behind-the-scenes, storytelling formats) that brings the Blackthorn brand to life • Help define how the Blackthorn brand shows up through content and media across owned channels • Translate company strategy, product value, and customer insight into clear, compelling narratives • Apply and evolve brand voice and tone through real-world content • Bring forward creative ideas, content series, and new formats — and test what resonates • Develop hypotheses around content formats, narratives, and channels • Launch experiments with clear goals and success metrics • Analyze results and turn insights into actionable recommendations • Help evolve content direction based on real-world performance

• Own and optimize our Salesforce environment, serving as the primary point of contact for all platform-related needs • Manage user access, security settings, and permissions while maintaining data integrity across the organization • Build and refine automations using Flow to streamline business processes • Create custom reports and dashboards that drive decision-making across teams • Handle ongoing system maintenance, including sandbox management and release updates, and proactively identify and manage areas of technical debt • Partner with Sales, Customer Success, and Marketing, along with outside agencies and contractors, to translate business requirements into scalable solutions • Document processes and configurations to ensure institutional knowledge is preserved as we grow

• Create detailed, comprehensive, and well-structured test plans and test cases • Review tickets (bugs, enhancements, new features) and other technical documents to engage in each phase of the software development lifecycle • Create, run, repair, manual, and automated tests using frameworks like Playwright • Plan and build automated testing frameworks that integrate with development workflows - determining what to automate (regression tests, API endpoints, critical user flows) and when to run which tests • Estimate, prioritize, plan, coordinate, and perform quality testing activities • Collaborate closely with cross-functional scrum teams and across the larger company • Demonstrate best practices in everything you do, including meaningful test coverage and striving to ensure maintainability • Mentor junior QA team members and advocate for quality standards • Design and maintain test data strategies, including creating hundreds of thousands of Salesforce records for performance testing, managing data versions, and ensuring clean test environments • Design and execute performance testing strategies to identify system bottlenecks, load limits, and optimization opportunities using appropriate testing tools • Integrate automated tests into CI/CD pipelines (GitHub Actions, Cumulus CI, MetaDeploy) to provide fast feedback on code changes and act as deployment gates

• Help define how the Blackthorn brand shows up through content across owned channels • Translate company strategy, product value, and customer insight into clear, compelling narratives • Apply and evolve brand voice and tone through real-world content • Bring forward creative ideas, content series, and new formats — and test what resonates • Own day-to-day content strategy and creation for LinkedIn and YouTube, with opportunities to expand into additional platforms over time • Create platform-native content, including short-form video, visuals, and storytelling posts • Develop a recognizable and consistent brand presence across social channels • Experiment with tone, format, and narrative • Monitor engagement and performance, using insights to refine content direction • Plan and execute webinars in partnership with the Director of Marketing and campaign stakeholders • Shape webinar concepts, formats, and narratives (panels, interviews, POV sessions, roundtables) • Own promotional and post-event content to extend the impact of each webinar • Build repeatable webinar series over time • Lead blog content creation from an editorial point of view, balancing SEO-driven topics with original thinking and storytelling • Write, edit, and publish high-quality blog content and long-form gated content • Collaborate with internal subject-matter experts to surface insights and stories • Partner with web and development resources on technical SEO and AEO opportunities and implementation • Own editorial direction and writing for recurring newsletters • Treat newsletters as an ongoing editorial product and brand touchpoint • Experiment with format, tone, and cadence to deepen audience engagement • Develop hypotheses around content formats, narratives, and channels • Launch experiments with clear goals and success metrics • Analyze results and turn insights into actionable recommendations • Help evolve content direction based on real-world performance