Booz Allen Hamilton is an award-winning provider of strategic innovation, management consulting, technology, and engineering services. Founded in 1914, the comp
Product Marketing Specialist
Location
Virginia
Posted
8 days ago
Salary
$77.6K - $176K / year
Seniority
Senior
Job Description
Product Marketing Specialist
Booz Allen Hamilton
Title: Product Marketing Specialist locations McLean, VA time type Full time job requisition id R0240512 Job Description: Product Marketing Specialist The Opportunity: We are seeking a highly motivated, detail‑oriented Product Marketing Specialist to join our Enterprise and Markets Product Marketing team. In this role, you will support the development, consistency, and execution of product marketing materials across the company. This position is ideal for someone who is passionate about storytelling, organization, and enabling go‑to‑market excellence. You will work closely with sector marketing leads, the Enterprise Marketing Lead, and cross‑functional partners in creative, events, and product teams to ensure our enterprise and market products show up with clarity, consistency, and impact. Due to the nature of work performed within this facility, U.S. citizenship is required. What You’ll Do: - Partner with Sector Marketing Leads to support and review market product Go to Market (GTM) Kits, templates, messaging guidance, and creative direction. - Ensure materials follow company standards for positioning, audience clarity, and storytelling. - Help gather inputs, consolidate feedback, and support updates to ensure kits remain current and actionable. - Lead the ongoing sustainment and communication of the Product Marketing Playbook to help define clear standards for how to promote enterprise and market level products. - Help document processes, best practices, templates, and guidance used across the team. - Coordinate input collection from cross-functional contributors and maintain version control. - Lead ongoing communications about standard internally - Provide execution support for the Enterprise Marketing Lead across strategic initiatives, including Sales Kickoff (SKO) events, marketing plan activities, product storytelling materials, and campaign preparation. - Help track milestones, compile updates, and support logistics for events and marketing operations. - Assist with content drafting, light research, and asset organization as needed. Join us. The world can't wait. You Have: - 5+ years of experience in product marketing or integrated marketing - Experience writing and editing content - Experience with marketing tools or platforms such as Workfront, Salesforce, and design tools - Knowledge of marketing fundamentals, such as messaging, content, and GTM - Ability to synthesize information clearly - Ability to collaborate across teams and manage multiple tasks - Ability to display a self-starter mindset with a collaborative, proactive approach in a matrixed environment - Bachelor’s degree in Marketing, Communications, or Business Nice If You Have: - Possession of excellent communication, writing, and storytelling skills Compensation At Booz Allen, we celebrate your contributions, provide you with opportunities and choices, and support your total well-being. Our offerings include health, life, disability, financial, and retirement benefits, as well as paid leave, professional development, tuition assistance, work-life programs, and dependent care. Our recognition awards program acknowledges employees for exceptional performance and superior demonstration of our values. Full-time and part-time employees working at least 20 hours a week on a regular basis are eligible to participate in Booz Allen’s benefit programs. Individuals that do not meet the threshold are only eligible for select offerings, not inclusive of health benefits. We encourage you to learn more about our total benefits by visiting the Resource page on our Careers site and reviewing Our Employee Benefits page. Salary at Booz Allen is determined by various factors, including but not limited to location, the individual’s particular combination of education, knowledge, skills, competencies, and experience, as well as contract-specific affordability and organizational requirements. The projected compensation range for this position is $77,600.00 to $176,000.00 (annualized USD). The estimate displayed represents the typical salary range for this position and is just one component of Booz Allen’s total compensation package for employees. This posting will close within 90 days from the Posting Date. Identity Statement As part of the hiring process, we will ask you to complete an identity verification process that leverages advanced biometrics and artificial intelligence to ensure authenticity and protect against identity fraud. You are expected to be on camera during interviews and assessments. We reserve the right to take your picture to verify your identity and prevent fraud. Candidate AI Usage Policy AI is a part of our daily work at Booz Allen, and we are committed to the responsible and ethical use of AI tools. However, we want to ensure a fair candidate process based on your own skills and knowledge. As part of this commitment, the use of artificial intelligence (AI) or other tools to assist with responses during interviews (whether in-person or virtual) is prohibited unless permission is explicitly provided. Work Model Our people-first culture prioritizes the benefits of collaboration, whether it occurs in person or virtually. To support engagement and effective communication, employees working virtually are generally expected to have their cameras on during meetings. - Remote: If this position is listed as remote, there may still be occasions when you are required to work in person at a Booz Allen or customer facility. - Hybrid: If this position is listed as hybrid, you will be expected to work from a Booz Allen facility frequently, in alignment with leadership expectations and the needs of the role. You may also be required to work from or visit a customer facility. - Onsite: If this position is listed as onsite, work will primarily be performed at a Booz Allen office or customer facility, where employees will collaborate directly with colleagues and customers as required by the role. Commitment to Non-Discrimination All qualified applicants will receive consideration for employment without regard to disability, status as a protected veteran or any other status protected by applicable federal, state, local, or international law.
Related Guides
Related Categories
Related Job Pages
More Product Marketing Jobs
Director – Product Marketing
PartlyBuilding the first global platform for replacement parts, starting with auto parts.
• Own Partly’s product marketing function across core rails, products, and key ICPs • Define segmentation, personas, use cases, and buyer journeys across enterprise demand generators and rails users • Translate company strategy and product roadmap into clear GTM definitions that sales, expansion, and growth teams can actually use • Clarify what each product or rail is, who it is for, what problem it solves, and how it creates value • Own and evolve Partly’s value framework across: • Selection • Convenience • Information • Value • Auditability • Define how each dimension shows up by product, segment, and customer type • Build value narratives, proof points, ROI logic, and outcome stories grounded in real customer evidence • Work with Ops, CS, and commercial teams to turn operational outcomes into defensible customer proof • Build and maintain the core assets that sales and expansion teams need: • narrative decks • one-pagers • use-case materials • launch toolkits • case studies • value proof • Reduce bespoke sales storytelling by standardising what “good” looks like • Help ensure enterprise conversations start with clarity, not re-education • Own launch readiness from a market perspective • Ensure launches are externally coherent, internally understood, and commercially usable • Work with Product to convert technical capability into buyer-relevant language without over-promising • Support product rollouts across new markets, new segments, and new rails • Act as the connective tissue between Product, Marketing, Sales, and Strategy • Bring customer, buyer, and market insight back into proposition design and roadmap discussions • Help shape pricing, packaging, and proposition logic in partnership with leadership • Establish the first durable product marketing operating rhythm for the business
Role Description Mit einer wachsenden Kundenbasis in Deutschland und finanziert durch operativen Cashflow sowie frisches Kapital stehen wir vor der nächsten Phase unseres Wachstums in der DACH-Region und der EU. Dafür suchen wir Unterstützung im Go-to-Market – nah am Gründerteam und nah an der Realität. Als Founder Associate (Go-to-Market) arbeitest du direkt an der Frage, wie wir neue Kunden gewinnen und bestehende Ansätze verbessern können. Du übernimmst keine klassische Sales-Rolle, sondern testest, analysierst und hinterfragst Go-to-Market-Aktivitäten entlang des gesamten Prozesses – von Leadgenerierung über Termin-Setting bis hin zur Bewertung von Qualität und Effizienz erster Sales-Schritte. Du hilfst uns zu verstehen, welche Maßnahmen wirklich funktionieren, wo Ressourcen sinnvoll eingesetzt sind und wo Prozesse angepasst werden sollten. Dabei sammelst du praktische Einblicke in Wachstum, Vertrieb und Entscheidungsfindung in einem schnell wachsenden Unternehmen. Qualifications - Eingeschriebene:r Student:in in BWL, Entrepreneurship, Wirtschaftsinformatik oder verwandten Fächern - Praktika oder Werkstudententätigkeiten im Go-to-Market-, Sales- oder Marketing-Bereich - Affinität zu Künstlicher Intelligenz – insbesondere zu autonomen KI-Systemen - Verständnis von Produktmanagement oder verwandten Disziplinen (z.B. F&E, Innovationsmanagement) - Echtes Startup-Mindset – Hands-on-Mentalität, Eigenverantwortung - Fähigkeit, dich in einem dynamischen, schnell wachsenden und sich stetig weiterentwickelnden Umfeld zurechtzufinden Requirements - Du arbeitest direkt an unseren Go-to-Market-Aktivitäten und hilfst dabei zu verstehen, wie wir neue Kunden gewinnen. - Du unterstützt bei der Planung und Durchführung kleiner Tests und Experimente (z. B. neue Kanäle, neue Ansprache, neue Prozesse). - Du analysierst einfache, aber zentrale Kennzahlen: Kosten pro Lead, Terminquote, Gesprächsqualität, Conversion. - Du schaust dir bestehende Abläufe an (z. B. Termin-Setting, Übergaben, Follow-ups) und bringst Vorschläge ein. - Du arbeitest nah am GTM-Team und stehst im Austausch mit Sales, Marketing und Customer Success. - Du bekommst einen ehrlichen Einblick in frühe Wachstumsphasen eines Unternehmens. Benefits - Du unterstützt direkt bei der Validierung unserer Go-to-Market-Strategie und siehst, wie deine Arbeit messbare Auswirkungen hat. - Remote-Arbeit ist möglich, mit Präsenz an unseren Standorten in Stuttgart. - Wir schaffen ein flexibles, sicheres und produktives Arbeitsumfeld. - Wir fördern asynchrones Arbeiten und eigenverantwortliches Handeln. - Von mehrtägigen Workations bis zu eintägigen Events schaffen wir Möglichkeiten zum Austausch. - Du startest in einer operativen Rolle und kannst dich langfristig weiterentwickeln. - Wir bieten Zusatzleistungen wie Essensgutscheine und Mobilitätsunterstützung. - Werkstudentenvertrag mit marktgerechtem Stundenlohn. - Du bekommst modernste Hardware und Zugriff auf unseren Software-Stack. - Alle Hintergründe, Identitäten und Perspektiven sind bei uns willkommen.
Senior Product Marketing Manager
Duck Creek TechnologiesThe intelligent solutions provider defining the future of property and casualty (P&C) and general insurance
• The Senior Manager, Product Marketing plays a strategic and highly visible role in developing and executing go-to-market strategies, positioning, messaging, and enablement for Duck Creek Technologies' product portfolio. • Partner closely with Product Management, Sales, and broader Marketing teams to articulate the value of Duck Creek's solutions to internal and external stakeholders. • Lead go-to-market planning and execution for product launches, feature releases, and strategic initiatives in collaboration with cross-functional teams. • Develop customer-facing content and collateral, including datasheets, solution briefs, presentations, videos, and case studies. • Measure and optimize the effectiveness of product marketing programs, using data-driven insights to inform strategic decisions.
Senior Sales Compensation Planning Analyst
ResMedPioneering innovative medical device and digital health solutions that treat and keep people out of the hospital.
Role Description The Senior Sales Compensation Planning Analyst is responsible for driving the implementation and management of the sales compensation plan to motivate ResMed’s sales force to achieve sales goals, providing recommendations on quota methodology, and providing on-going reporting and analysis of key factors impacting sales compensation plans. - Partner with Leadership to align the Sales Comp plan design and business strategy. - Work with Sales and Operations leadership with Sales Coverage planning and modeling. - Help design and revise compensation plans that attract and retain top talent while aligning with our strategic goals and financial parameters. - Conduct simulations and scenario analyses to forecast the impact of compensation changes. - Calculates commission/incentive award payments to the Sales team based on Quota or Commission/SaaS comp plan structure. - Builds the payout models, distributes statements, and prepares rankings. - Provide structured and well-researched data-driven Sales recommendations to the sales leadership team. - Resolves reconciliation issues and maintains/audits information needed to track revenue. - Analyzes sales performance results, prepares commission expense reports, presentations, and recommendations for sales and/or finance management. - Perform other ad hoc financial and sales analysis projects as needed involving KPI, competitive markets, sales operations, sales promotions, marketing programs and channel management, etc. - Networks with senior internal and external personnel in own area of expertise. - Determines methods and procedures on new assignments and may coordinate activities of other personnel (Team Lead). Qualifications - Experience in Sales Comp plan design. Both SaaS and Product background. - Familiarity with incentive plan structures; bookings and revenue-based incentive plans, SaaS comp models, quotas models, accelerators, pay mix, leverage points, industry standard OTE. - Strong analytical capabilities and experience creating, deploying & administering sales tools. - Ability to manage multiple tasks and projects while delivering results in a timely manner. - Excellence in attention to detail and accuracy. - Strong data reporting/analysis tools. - Ability to successfully achieve set deadlines. - Strong organizational and communication skills along with the desire to work with little supervision. - Requires a minimum B.S./B.A. in Business, Finance or Economics. Requirements - Experience within the medical device, regulated healthcare, and/or high-tech (hardware) industries highly preferred. - Distinguished by additional specialized knowledge in breadth and/or depth, as well as record of success in sales. - Viewed as an expert in the field. - May have a leadership role. - Having wide-ranging experience, uses professional concepts and company objectives to resolve complex issues in creative and effective ways. - Has expert level knowledge of company products and services and may be tasked with introducing new products. Benefits - Comprehensive medical, vision, dental, and life insurance. - AD&D, short-term and long-term disability insurance. - Sleep care management. - Health Savings Account (HSA) and Flexible Spending Account (FSA). - Commuter benefits. - 401(k) and Employee Stock Purchase Plan (ESPP). - Employee Assistance Program (EAP) and tuition assistance. - Flexible Time Off (FTO) with 11 paid holidays plus 3 floating days. - Eligible for 14 weeks of primary caregiver or two weeks of secondary caregiver leave when welcoming new family members.
