Role Description As a Lead Generation Representative for our AWS business, you are the engine at the top of our sales funnel. You are the first voice prospects hear and the partner our Account Executives rely on to open doors at new accounts. You will work in close alignment with a dedicated set of AEs to drive net-new pipeline into Softchoice's Cloud Lifecycle Services (CLS) and AWS practice. You will lead with our ISV and Marketplace messaging as a wedge into new conversations, position the value of Softchoice and AWS together, and own the quality of the meetings you hand off. This role reports into the demand generation organization and partners daily with our AE, AWS, marketing, and operations teams. This is not a heads-down dialing role. Success here means being a true partner to your AEs, treating their accounts with the same urgency they do, and being a professional voice for Softchoice in every prospect interaction. You will be coached, you will coach others, and you will help shape how this team operates. What you'll do: - Drive top-of-funnel pipeline through multi-channel prospecting (phone, email, social) into a defined set of accounts aligned to your AE partners. - Position Softchoice's CLS practice into new accounts. - Lead with ISV and Marketplace messaging as the wedge. - Run targeted campaigns jointly with your AEs, built collaboratively rather than in isolation. - Maintain a healthy daily activity bar (target range of 75 to 100 dials per day) with a focus on quality conversations, not just volume. - Book qualified discovery meetings (target of 1 to 2 per day, with a healthy weekly baseline of approximately 5). - Own Salesforce hygiene: add contacts, log activity, capture dispositions, and flag bad data so we sharpen targeting over time. - Manage the meeting handoff to your AEs with full context: prospect background, what was discussed, what they care about, and any objections raised. - Send clean, professional meeting invites that include a clear agenda, attendees, and conferencing details. The invite is the prospect's first impression of how we operate. - Process and follow up on leads from AWS partner programs and internal demand generation channels. - Coordinate with AWS field partners (CARs, PTMs) and internal marketing on targeted plays into your accounts. - Connect prospects to additional Softchoice and AWS resources, thought leadership, and subject matter experts. - Maintain a weekly sync cadence with each of your AEs, share what is working, and bring forward what is not. - Continuously sharpen your craft through call coaching, peer feedback, and active listening to your AEs' conversations. Qualifications - 1 to 2 years of customer service, inside sales, BDR/SDR, or related experience. - A customer-centric mindset with the maturity to represent Softchoice professionally to senior buyers. - High activity discipline paired with the judgment to pivot when data says a list or approach is not working. - Strong written and verbal communication, including the ability to draft a clear, professional meeting invite and follow-up email. - Comfort with CRM hygiene (Salesforce experience preferred) and sales engagement tools (e.g., Orum, ZoomInfo, LinkedIn Sales Navigator). - A self-starter mentality who thrives in a fast-paced, partnership-driven environment. - A "learn, grow, and teach" mindset. Bring questions, bring ideas, and share what you discover with the team. - Interest in cloud technology, AWS, and the ISV/Marketplace ecosystem (prior AWS exposure is a plus, not a requirement). - Resilience and a sense of ownership. When something is blocked, you raise it early rather than sitting on it. Compensation A reasonable estimate of the current base pay range for this position [in Location] is $60,000 - $65,000 annually + 6% as target incentives. Actual salary will be based on a variety of factors, including location, experience, skill set, education, and related certification. The range for this position in other geographic locations may differ. Benefits - Health and Wellbeing: Medical, Dental, and Vision Care, Flexible Spending Account, Employee Assistance Program. - Financial Benefits: 401k Plan with Company Matching, Life and Disability Insurance. - Paid Time Off: PTO and Sick Leave (starting at 20 days per year), Holidays, Parental Leave, Volunteer Days, Bereavement Leave. - Additional Perks: Employee Discount Program. Inclusion & Equal opportunity employment We are an equal opportunity employer committed to diversity, inclusion & belonging. People seeking employment at Softchoice are considered without regard to any protected category including but not limited to, race, color, religion, national origin, age, sex, marital status, ancestry, disability, veteran status, gender identity, or sexual orientation. Require accommodation? We are ready to help: We are proud to provide interview & employment accommodation during the recruitment and hiring process. If you require any accommodation to apply or interview for a position, please reach out directly to asktalentacquisition@softchoice.com . We are committed to working with you to best meet your needs. Our commitment to your experience: We are committed to the safety of all applicants and team members. With that in mind, we have implemented digital interviewing for everyone. We understand that you may need to interview with distractions around you (such as children or furry friends) and we will be doing the same. Before you start with us, we will conduct a criminal record check, verify your education, and check your references. When you join Softchoice, we will onboard you remotely. Don't worry. It's quick, simple and you'll be connected with your new team in no time. Job Requisition ID: 7481

Role Description Convening with operations teams, reliability team, consulting field reports and operational data to identify extra work and support mitigation planning for possible emergent issues dealing with generator outages. Interface with cross functional teams, research previous outage reports and operational data to develop recommendations. The role has moderate autonomy, requiring high levels of operational judgment. Responsibilities - Support of installed base including activities such as customer issue resolution, fleet issues, service bulletin implementation, Monitoring & Diagnostics, fleet configuration. - Maintenance of fleet data, outage management. - Developing specialized knowledge in their discipline. - Serves as best practice/quality resource. - Contributes towards strategy and policy development, and ensures delivery within area of responsibility. - Uses judgment to make decisions or solve moderately complex tasks or problems in areas of operational/product management, manufacturing, technology or engineering. - Takes new perspective on existing solutions. - Acts as a resource for colleagues with less experience. - May lead small projects with moderate risks and resource requirements. - Explains difficult or sensitive information; works to build consensus. Qualifications - Bachelor's degree in Engineering from an accredited university or college with 3 years of experience dealing with generator outages, design or repair (or a high school diploma / GED with at least 5 years of experience dealing with generator outages, design or repair). - Master's degree (desired). - Strong oral and written communication skills. - Strong interpersonal and leadership skills. - Demonstrated ability to analyze and resolve problems. - Demonstrated ability to lead programs/projects. - Ability to document, plan, market, and execute programs. Benefits - Medical, dental, vision, and prescription drug coverage. - Access to Health Coach from GE Vernova, a 24/7 nurse-based resource. - Access to the Employee Assistance Program, providing 24/7 confidential assessment, counseling and referral services. - GE Vernova Retirement Savings Plan, a tax-advantaged 401(k) savings opportunity with company matching contributions and company retirement contributions. - Access to Fidelity resources and financial planning consultants. - Tuition assistance. - Adoption assistance. - Paid parental leave. - Disability benefits. - Life insurance. - 12 paid holidays. - Permissive time off.

• Identify and qualify potential leads through online research, databases, and industry platforms. • Develop strategies to expand the prospect base and target markets. • Plan, design, and execute email marketing campaigns to engage prospects and clients. • Monitor campaign performance and optimize for higher conversion rates. • Maintain and update the CRM system with accurate lead and client information. • Track lead progress through the sales funnel and ensure timely follow-ups. • Conduct personalized outreach to prospects via email, phone, and social platforms. • Manage follow-up communications to nurture leads and build long-term relationships. • Perform market research to identify trends, competitor activities, and potential opportunities. • Provide insights and reports to support sales and marketing strategies. • Accurately input, update, and maintain data in CRM systems, spreadsheets, and other databases.

**Responsibilities: ** - Develop and implement strategies for capturing and generating new leads through the CRM. - Collaborate with marketing and sales teams to align lead generation efforts and strategies. - Utilize CRM data to segment audiences and run targeted lead generation campaigns. - Set up lead scoring models to prioritize high-quality leads for follow-up by the sales team. - Manage and track inbound and outbound lead generation activities, ensuring proper follow-up. - Administer and maintain the CRM system (e.g., Salesforce, HubSpot, Microsoft Dynamics, etc.). - Ensure the CRM is functioning efficiently, troubleshoot issues, and provide ongoing system support. - Customize CRM workflows, fields, dashboards, and reports to meet business needs. - Implement data governance strategies to maintain accurate and up-to-date records. - Monitor and analyze CRM data to improve processes and identify areas for enhancement. - Generate and interpret reports on lead generation performance, sales pipelines, and CRM data trends. - Provide actionable insights to sales and marketing teams based on CRM data analysis. - Track KPIs related to lead generation, conversion rates, and sales growth. - Use emails or LinkedIn messages to connect with prospects, schedule follow-up actions, and work closely with our nonprofit team to explore new strategies. - Explore and utilize tools to automate lead generation processes or work collaboratively with the team to learn and implement new automation strategies, enhancing efficiency and accuracy. - Perform other responsibilities as assigned, with a focus on continuous learning and adaptation.