• Lead the entire event strategy efforts for lead generation and customer engagement at events including the planning and development of necessary promotional materials, setting up lead capture system, and identifying key target audiences. • Plan and execute a range of field marketing initiatives, including live events, tradeshows, executive events, customer conference and experiential marketing campaigns that align with the company’s overall marketing objectives. • Oversee all logistics, coordination, and on-site management of events and tradeshows. • Ensure seamless execution, from pre-event planning to post-event follow-up. • Work closely with sales, product, and marketing teams to align event strategies with business goals and sales objectives. • Collaborate with regional team members within Revenue and Product to ensure appropriate tactical and strategic engagement of current, potential and former customers. • Ensure brand consistency and awareness across all field marketing activities, ensuring that messaging, booth design, promotional materials, and overall event experience align with company values and standards. • Manage event budgets effectively, ensuring that all events are executed within budget while maximizing ROI. • Regularly report and analyze the effectiveness of field marketing campaigns. • Provide post-event summaries, including key metrics such as lead generation, attendance, and engagement, in addition to key learnings. • Build and maintain strong relationships with vendors, event organizers, and industry partners to ensure smooth execution of events. • Manage, coach, and mentor a small team of event and field marketing professionals to ensure productive performance and talent pipeline growth within the department and broader business division. • Identify, create and maintain a calendar of events that keeps stakeholders informed, and run events that will attract and impress our target audience. • Create and own a standardized Skillable event playbook to execute and support various sized events focused on dedicated internal customers including direct U.S. sales, EMEA sales and partnerships. • Generate leads at events by meeting with attendees, delivering presentations or demonstrations and procuring contact information. • Track the success of lead generation efforts and report on key metrics, such as the number of leads generated, conversion rates, and ROI. • Support and promote the company values through positive interactions with both internal and external stakeholders on a regular basis. • Other strategic business initiatives or special cross-functional project involvement as required.

• The Retention Marketing Coordinator is responsible for the day to day execution of Stio's retention marketing programs across email, SMS, and other supporting channels. • Build, QA, schedule, and deploy email and SMS campaigns in Klaviyo across the full retention calendar. • Maintain and optimize automated lifecycle flows including welcome, post-purchase, win-back, and browse abandonment and more. • Manage segmentation lists and dynamic audiences within Klaviyo to ensure accurate targeting. • Conduct pre-send QA including rendering checks, link testing, and segment validation. • Support A/B test setup, monitoring, and results documentation. • Partner with Creative and Brand teams to develop campaign assets that are on-brand, audience-relevant, and built to perform. • Pull and compile weekly and monthly performance reports across email and SMS (open rate, CTR, conversion, revenue, unsubscribe rate). • Monitor Klaviyo flow and campaign performance and flag anomalies or opportunities. • Support cross-channel reporting using GA4 and Excel, including cohort and segment-level analysis. • Assist in building and maintaining retention dashboards and performance trackers. • Coordinate campaign briefs and asset trafficking between retention, creative, and brand teams. • Support catalog and other paid remarketing initiatives with audience builds and list pulls. • Maintain the retention marketing calendar and ensure accurate in-platform scheduling. • Contribute to cross-channel retention initiatives including catalog, paid remarketing, and affiliate, understanding how email and SMS fit within and support the broader buyer marketing ecosystem. • Support the execution of incrementality and A/B tests across email and SMS. • Document test setups, results, and learnings in a structured testing log. • Identify opportunities to improve flow logic, segmentation, and send cadence based on performance data.

• Provide clientele, marketing and customer service activities within the marketing department while maintaining positive community/public relations. • Maintain existing referral sources, expand referral base and develop business relationships with the assigned region. • Input into the overall company-marketing plan. • Prepare reports as required. • Assist in setting financial goals for the assigned region. • Required to interface with the programs to understand client/program/referral source needs. • Completes required trainings and mandatory training hours. • Other duties as assigned.

• Plan, execute, and optimize coordinated multi-channel campaigns across email, paid social, search, webinars, events, and nurture workflows. • Build targeted campaigns for specific ICP segments across multiple regions (UK&I, DACH, France, and more). • Drive measurable impact on pipeline metrics such as MQLs, SQLs, CPL, and Contributed Pipeline. • Support Account-Based Marketing by creating tailored programs for priority accounts. • Manage campaigns in multi-language environments (primarily English, German, and French), ensuring regional alignment and message consistency. • You will work in partnership with the local sales teams and act as the link between global marketing and sales. You will ensure regional marketing activity is aligned to the EMEA sales strategy and supports agreed priorities. • Support planning and execution of field events and regional activations. • Partner closely with sales to monitor performance, adjust targeting, and share insights. • Analyze campaign results, identify optimization opportunities, and report on performance with clarity and confidence.