Let The Outside In®
Retention Marketing Coordinator
Location
Colorado + 2 moreAll locations: Colorado | Utah | Wyoming
Posted
24 days ago
Salary
$55K - $70K / year
Seniority
Junior
Job Description
Retention Marketing Coordinator
Stio
• The Retention Marketing Coordinator is responsible for the day to day execution of Stio's retention marketing programs across email, SMS, and other supporting channels. • Build, QA, schedule, and deploy email and SMS campaigns in Klaviyo across the full retention calendar. • Maintain and optimize automated lifecycle flows including welcome, post-purchase, win-back, and browse abandonment and more. • Manage segmentation lists and dynamic audiences within Klaviyo to ensure accurate targeting. • Conduct pre-send QA including rendering checks, link testing, and segment validation. • Support A/B test setup, monitoring, and results documentation. • Partner with Creative and Brand teams to develop campaign assets that are on-brand, audience-relevant, and built to perform. • Pull and compile weekly and monthly performance reports across email and SMS (open rate, CTR, conversion, revenue, unsubscribe rate). • Monitor Klaviyo flow and campaign performance and flag anomalies or opportunities. • Support cross-channel reporting using GA4 and Excel, including cohort and segment-level analysis. • Assist in building and maintaining retention dashboards and performance trackers. • Coordinate campaign briefs and asset trafficking between retention, creative, and brand teams. • Support catalog and other paid remarketing initiatives with audience builds and list pulls. • Maintain the retention marketing calendar and ensure accurate in-platform scheduling. • Contribute to cross-channel retention initiatives including catalog, paid remarketing, and affiliate, understanding how email and SMS fit within and support the broader buyer marketing ecosystem. • Support the execution of incrementality and A/B tests across email and SMS. • Document test setups, results, and learnings in a structured testing log. • Identify opportunities to improve flow logic, segmentation, and send cadence based on performance data.
Job Requirements
- 1-4 years of experience in email marketing, CRM, or retention marketing. Ecommerce experience strongly preferred and considered a significant advantage
- Highly proficient Klaviyo experience required, must be fully comfortable building emails, flows, managing lists, setting up segments, and troubleshooting independently
- Working knowledge of retention marketing across multiple channels (email, SMS, catalog, paid remarketing, affiliate) and how they work together to drive repeat purchase and LTV
- Strong analytical skills with proficiency in Excel
- Experience with GA4
- High attention to detail, especially in QA, scheduling, and data accuracy
- Comfortable working with data and translating numbers into clear takeaways
- Strong organizational skills and ability to manage multiple campaigns simultaneously
- Genuine interest in customer behavior, lifecycle marketing, and retention strategy
- Experience in DTC, outdoor, or apparel a plus but not required
Benefits
- Medical, Dental Vision plans
- Company Paid Long Term Disability
- Employee Assistance Program
- 401k with Match
- Company Culture Committee: Health and Wellness, DEI, Environmental sub-committees
- Generous paid time off policies
- Gear test, perks, and more
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