• Use services such as Sales Navigator, Crunchbase, Instantly, Apollo, and Contact Out to find and verify potential leads' emails and phone numbers. • Proficiently use automation services like HubSpot and Instantly to automate emails and voicemails, and SMS campaigns. • Craft compelling and personalized emails, SMS, and voicemail scripts using ChatGPT. • Launch, monitor, and analyze the performance of email, SMS, and voicemail campaigns. • Contribute to digital lead generation strategies and execute plans to capture and nurture leads. • Maintain and update CRM systems with accurate and up-to-date contact information and activity records. • Generate and present reports on campaign performance, lead generation metrics, and other relevant sales operations data. • Work closely with the sales and marketing teams to align strategies and ensure consistent messaging and outreach efforts.

• Develop and execute marketing plans for third-party partners and initiatives that align with broader Marketplace marketing priorities • Lead marketing planning for key partner initiatives while working collaboratively with the Marketplace marketing team and relevant stakeholders • Lead sales enablement activities tied to Marketplace partner opportunities, acting as a primary marketing contact in support of business development and sales teams • Develop and execute targeted digital marketing and enablement tactics to attract, nurture, and progress qualified leads already in the pipeline • Actively identify and recommend ways to showcase BCD’s strategic advantages, partner value propositions, and relevant success stories across sales materials, presentations, and client facing touchpoints • Partner closely with business development, practice leaders, sales, and other stakeholders to identify sales cycle challenges and opportunities for lead nurturing and deal progression • Report activities and results to The Marketplace team and leadership on a regular basis, and third-party partners • Coordinate internal resources and external partners (e.g., agencies, freelancers, vendors) to deliver high quality work on time and within budget

• Play a strategic role in driving operational excellence and enabling revenue growth. • Influence decision-making by providing deep insights, optimizing processes, and ensuring the scalability of our sales systems. • Partner with senior leadership across Sales, Finance, and Marketing to design and implement solutions that improve efficiency and performance. • Serve as the subject matter expert for Salesforce, leading enhancements and integrations to support business needs. • Design and maintain advanced dashboards, workflows, and automation to improve sales productivity. • Deliver actionable insights through complex data analysis, predictive modeling, and trend identification. • Own the forecasting process, ensuring accuracy and alignment with revenue targets. • Develop and enforce standardized processes for lead management, opportunity lifecycle, and pipeline hygiene. • Identify bottlenecks and implement scalable solutions to support growth. • Collaborate with Sales leadership to define KPIs and performance metrics. • Partner with Finance on the book of business and tying back to bookings data in Salesforce. • Oversee integrations between Salesforce and other platforms (CPQ, marketing automation, BI tools). • Ensure data integrity through audits, governance policies, and compliance standards.

• Build and maintain pipelines, funnels, and forecast dashboards • Analyze sales funnel conversion, stage leakage, sales cycle length, and pipeline coverage • Monitor sales productivity metrics, including rep performance, win rates, average deal size, and activity trends • Identify drivers of missed or exceeded revenue performance • Support forecast accuracy by delivering pipeline and conversion insights to sales leadership and FP&A teams • Analyze pricing realization, discounting trends, and contract performance • Track adoption of price increases and pricing effectiveness across customer segments • Monitor bureau costs versus pricing performance and margin trends • Build and maintain executive dashboards for sales leadership, account management, and the executive team • Develop KPI scorecards for pipeline, bookings, renewals, churn, pricing, and customer health • Partner with FP&A to ensure alignment between GTM metrics and financial reporting • Ensure CRM data quality and consistency • Work with Data/BI resources to improve reporting infrastructure, automate dashboards, and integrate data • Identify reporting gaps and recommend improvements to systems, dashboards, and processes