• Help Lead Full-Funnel Revenue Strategy • Build and execute an integrated lifecycle strategy from lead through expansion • Align programs to pipeline coverage, conversion, and revenue targets • Improve funnel velocity and performance across key stages • Ensure marketing programs drive measurable revenue impact • Scale Account-Based Marketing (ABM) • Own and expand Benevity’s ABM motion across 1:1, 1:Few, and 1:Many segments • Partner closely with Sales to align account prioritization and engagement strategies • Design integrated, multi-channel plays across digital, content, events, and executive engagement • Drive measurable impact on strategic account pipeline creation and win rates • Drive Scalable Pipeline Programs • Oversee demand generation programs that create qualified pipeline • Optimize channel performance, segmentation, and targeting strategies • Partner with Product Marketing and Digital teams to improve campaign conversion and efficiency • Accelerate Adoption & Expansion Growth • Develop lifecycle programs that improve Time to Value and deepen product engagement • Partner with Customer Success to strengthen adoption signals and expansion readiness • Align post-sale engagement strategies to retention and revenue growth objectives • Build a High-Impact Advocacy & Referral Engine • Establish structured programs that generate referrals, case studies, and client amplification • Collaborate with Events and Community teams to convert engagement into measurable pipeline contribution

• Full startup lifecycle: from landing net-new early-stage companies to expanding and deepening adoption as they scale. • Build trusted relationships with founders, developers, and technical leaders by quickly developing deep understanding of their architecture, use cases, and technical constraints • Landing new logos, driving early activation, and making Vercel the default choice before competitors get in • Driving first activation, earning trust fast, and positioning Vercel as the obvious default stack • Use customer signals and usage patterns to determine the right next play and focus time on the highest-leverage opportunities for adoption, expansion, or re-engagement • Quarterback customers end-to-end, strategically deploying Sales Engineers, Developer Support Engineers, Product, and Support at the right moments to drive outcomes • Own and grow a portfolio of startup customers by partnering with them as they move from early adoption to scale • Focus on pipeline generation, outbound, identifying high-potential startups early • Partner with founders and developers as they adopt AI-native features and architectures, helping them understand how Vercel’s Frontend Cloud fits into a rapidly evolving developer ecosystem and supports new workloads, performance requirements, and scaling patterns • Use automation, agents, and self-built workflows to operate at high leverage and focus time and energy on the most impactful customer work • Operate comfortably in an evolving environment, helping refine early motions and turn what works into repeatable playbooks.

• Lead Meta ad strategy and execution across the full funnel: prospecting, retargeting, and retention • Apply growth marketing frameworks to test offers, angles, audiences, and creative variations • Optimize campaigns daily to hit CAC, ROAS, MER, and LTV targets • Collaborate with creative teams to brief, test, and iterate winning ad concepts • Work with analytics teams to interpret performance data and inform strategy • Stay informed on Meta platform updates, algorithm shifts, and paid media best practices • Expand into TikTok, YouTube, and Google Ads to support additional growth • Present clear insights and performance summaries in bi-weekly client calls and written reports • Mentor junior media buyers on campaign management and testing best practices • Use Asana and Slack to manage tasks and maintain campaign visibility • Leverage tools like Triple Whale, Motion, GA4, Google Sheets, and PowerPoint for tracking, analysis, and reporting

• Audit current marketing initiatives, identify areas for improvement, and execute high-impact marketing strategies. • Develop, implement, and optimize multi-channel marketing strategies, including SEO, PPC, social media, email, and content marketing. • Evaluate existing marketing efforts, identify gaps, and implement improved processes to drive better results. • Monitor and analyze marketing metrics, adjusting campaigns to maximize ROI, conversion rates, and engagement. • Oversee the creation of high-quality marketing content, including blog posts, videos, social media posts, and ads, ensuring consistency with brand messaging. • Manage and optimize digital ad campaigns (Google Ads, Facebook Ads, LinkedIn Ads, etc.) to increase visibility and lead generation. • Work closely with sales and operations teams to align marketing efforts with overall business objectives. • Stay updated on the latest marketing trends, tools, and best practices to keep strategies competitive. • Lead and coordinate marketing efforts across different functions, with the ability to hire and manage additional team members if needed.