• Lead Meta ad strategy and execution across the full funnel: prospecting, retargeting, and retention • Apply growth marketing frameworks to test offers, angles, audiences, and creative variations • Optimize campaigns daily to hit CAC, ROAS, MER, and LTV targets • Collaborate with creative teams to brief, test, and iterate winning ad concepts • Work with analytics teams to interpret performance data and inform strategy • Stay informed on Meta platform updates, algorithm shifts, and paid media best practices • Expand into TikTok, YouTube, and Google Ads to support additional growth • Present clear insights and performance summaries in bi-weekly client calls and written reports • Mentor junior media buyers on campaign management and testing best practices • Use Asana and Slack to manage tasks and maintain campaign visibility • Leverage tools like Triple Whale, Motion, GA4, Google Sheets, and PowerPoint for tracking, analysis, and reporting

• Audit current marketing initiatives, identify areas for improvement, and execute high-impact marketing strategies. • Develop, implement, and optimize multi-channel marketing strategies, including SEO, PPC, social media, email, and content marketing. • Evaluate existing marketing efforts, identify gaps, and implement improved processes to drive better results. • Monitor and analyze marketing metrics, adjusting campaigns to maximize ROI, conversion rates, and engagement. • Oversee the creation of high-quality marketing content, including blog posts, videos, social media posts, and ads, ensuring consistency with brand messaging. • Manage and optimize digital ad campaigns (Google Ads, Facebook Ads, LinkedIn Ads, etc.) to increase visibility and lead generation. • Work closely with sales and operations teams to align marketing efforts with overall business objectives. • Stay updated on the latest marketing trends, tools, and best practices to keep strategies competitive. • Lead and coordinate marketing efforts across different functions, with the ability to hire and manage additional team members if needed.

• Own and scale paid acquisition across Shopify Ads and other relevant paid channels • Manage budgets with capital efficiency in mind, optimizing toward CAC, LTV, revenue, and payback period • Build and test new campaign structures, creative angles, and offer positioning • Own and optimize Shopify App Store listings across the portfolio • Conduct keyword research and competitive analysis to improve visibility and ranking • Optimize titles, descriptions, metadata, screenshots, demo videos, and app cards • Run copy and creative testing to improve click-through rate and install conversion rate • Own website performance across the portfolio, including site architecture, messaging hierarchy, and conversion pathways • Ensure each web property supports acquisition, activation, and revenue goals • Define and maintain consistent brand positioning and messaging across all web assets • Manage SEO strategy across multiple websites in partnership with an external SEO agency • Oversee on-page optimization, internal linking, and content structure • Own the CRO roadmap across high-impact pages and funnels • Define and run the A/B testing roadmap across web and in-app funnels • Drive growth-oriented product initiatives focused on activation and monetization • Own affiliate strategy, performance, and partner enablement

• Run performance marketing campaigns on TikTok; • Run and optimize campaigns based on ROAS and LTV; • Run tests, collect and analyze data, identify trends and insights, manage budget; • Cooperate with creative team about creatives production; • Develop automation and auto-rules for acquisition; • Analyze competitors, suggest ideas, and generate a hypothesis.