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Senior Performance/Growth Marketer
Location
United Kingdom
Posted
10 days ago
Salary
£80K - £100K / year
Seniority
Senior
Job Description
Senior Performance/Growth Marketer
Resource Guru
• Own end-to-end growth across SEO/AEO, paid acquisition, lifecycle, and CRO. • Build and maintain a clear growth model linking traffic to activation to revenue. • Each quarter, identify and execute on the highest-impact growth initiatives across acquisition, activation, and conversion (e.g. SEO strategy shifts, paid campaign optimisation, onboarding improvements, CRO experiments). • Identify new acquisition opportunities and scalable channels. • Lead technical SEO, content SEO, and AEO. • Bring outsourced SEO back in-house and own performance directly. • Work closely with our content writer to shape SEO/AEO strategy, prioritise topics, build authority, and turn growth insights into high-impact content. • Build topic clusters, landing pages, and programmatic SEO initiatives. • Track rankings, competitors, traffic quality, assisted conversions, and revenue impact. • Own paid strategy and execution (search, paid social, software review sites, retargeting). • Manage budgets, CAC, and ROAS with commercial discipline. • Build and test ad creative, landing pages, and funnel experiments. • Partner with Product Marketing on messaging and positioning. • Improve trial-to-paid conversion by optimising acquisition quality, landing pages, onboarding flows, and lifecycle messaging - partnering with Product on activation experiments. • Run A/B tests on landing pages, signup flows, and onboarding journeys. • Partner with Product to influence activation and growth loops. • Own growth reporting and dashboards. • Track core metrics (CAC, LTV, payback, funnel conversion, pipeline contribution). • Turn data into clear weekly insights and recommendations. • Work closely with Product to connect marketing to product usage. • Use AI tools daily for research, copy, analysis, and experimentation. • Apply AI as a force multiplier - designing workflows and systems that significantly increase output, speed, and quality. • Partner with Product Marketing on campaigns, launches, and messaging. • Work with Product and Design on growth experiments and onboarding improvements. • Support Sales and Customer Success with lead quality insights and pipeline optimisation. • Collaborate closely with founders on growth strategy.
Job Requirements
- 5+ years in Performance Marketing/Growth roles within B2B SaaS (ideally product-led or hybrid PLG/sales-assisted).
- Direct ownership of acquisition funnels from traffic to activation to revenue (not just top-of-funnel).
- Hands-on experience running SEO and paid acquisition simultaneously, with accountability for CAC and pipeline impact.
- Proven track record of scaling organic growth through:
- Technical SEO/AEO
- Content-led SEO/AEO
- Landing pages and programmatic SEO
- Strong paid media experience across Google Search and LinkedIn Ads, including:
- Campaign structure and optimisation
- Keyword strategy and intent mapping
- Budget ownership
- Creative testing
- Conversion tracking
- ROAS/payback analysis.
- Experience running CRO programs:
- A/B testing landing pages and signup flows
- Improving trial activation
- Increasing trial-to-paid conversion.
- Comfortable building growth models and forecasts (LTV, CAC, payback, funnel conversion).
Benefits
- Performance-related bonus: up to 20% of salary, based on a mix of company growth and individual impact on key metrics such as pipeline generation, CAC efficiency, and conversion rates.
- Stock options
- Work from anywhere you like (within at least +/- 2 hours of UK time) - co-working space will be provided if necessary
- 30 days paid holiday + Dec 24 - Jan 1 company holiday
- Birthday off + house move day off
- Flexible hours
- Annual training and conference allowance - £3,000
- A home office equipment contribution upon joining (then every 3 years) - £1,000
- Budget to visit local or international colleagues
- Monthly health & wellbeing contribution - to be used as you see fit - £100
- Pension contribution
- International travel - We host Guru Gatherings where we all get a chance to see each other in HD 🌎 Past locations have included Budapest, Dublin, London, Barcelona and Cape Town. Read more about our most recent trip here
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