• Lead integrated campaign development across all PJS verticals from brief through execution • Build campaign architecture that serves both long-cycle enterprise sales and relationship-driven retention • Partner with paid media and PR agencies to ensure PJS messaging is consistent and on-brand across all channels • Own all PJS one sheets, pitch decks, capabilities decks, and sales enablement materials • Develop and maintain vertical-specific content tailored to corporate travel managers, sports organizations, entertainment agencies, government procurement teams, and hospitality groups • Ensure all PJS materials meet the brand standard: editorial quality, premium tone, zero ambiguity in value proposition • Manage PJS email marketing end-to-end in HubSpot — campaign emails, nurture sequences, client communications, and reactivation programs • Develop segmented messaging strategies across the enterprise funnel: prospect, active client, lapsed client • Own PJS social presence across applicable platforms, with content strategy calibrated to an UHNW and enterprise B2B audience • Develop an editorial calendar that supports campaign goals, vertical activation, and brand positioning • Distinguish PJS tone and content approach from Elevate Jet without creating audience confusion • Support planning and execution of PJS client events, industry activations, and partnership-driven experiences • Develop event marketing materials, pre- and post-event communications, and on-site collateral • Coordinate with the CMO and events function on activations tied to strategic partnerships (e.g., TIGER 21, sports industry)

• Develop and update sales enablement tools like product demo scripts, sample courses, and walkthroughs to maximize engagement and conversion of leads, particularly mid-funnel and bottom-of-funnel contacts • Conceive of and execute internal marketing campaigns and sales trainings to foster engagement and execution from the sales team • Ensure sales partners are well equipped with information regarding new products, features, campaigns, promotions, and sustaining marketing efforts • Create competitive battlecards, product messaging, sales tools, and playbooks for key market segments (i.e. community colleges) • Ensure sales team clarity on discipline and course-specific product value, features, and pedagogical insights • Develop Support channel partners with go-to-market strategies and co-selling approaches • Deepen market awareness, trust, and affinity by cultivating relationships with instructors, department leads, and technology decision-makers • Elevate discipline and/or course brand presence through targeted, live and virtual events, workshops, conference experiences • Foster strategic collaboration via user groups, peer networking sessions, and learning groups • Coach and supports Field Marketing Managers, fostering a collaborative culture grounded in accountability, innovation, and continuous improvement • Provide direction and leadership on standardizing Field Marketing workflows and deliverables including ensuring that the team exercises competency in both core field marketing skills, as well as AI-supported processes, tools, and analytics • Monitor and analyze sales pipeline and marketing campaign activity to make recommendations and execute plans to address coverage gaps including advising on sales-led targeted campaigns and effective follow-up • Provide lead updates and tracking metrics to ensure qualified leads are being provided to the sales team and develop scalable, efficient tools for sales follow-up on leads • Collaborate with program management and sales leadership to coordinate and execute, middle and bottom of funnel engagements (paid reviews, sales presentations, etc) • Monitor, inform, coordinate, and support sales follow-up from these activities • Monitor the competitive landscape to identify new entrants, pricing shifts, and product developments • Track discipline and course trends including enrollment patterns, funding changes, and technology adoption and inform internal stakeholders with timely insights • Surface emerging national trends in institutional priorities and decision-making to guide discipline and/or course strategy • Document customer success stories, use cases, and best practices to strengthen campaign execution • Provide substantiated market feedback to product, program, and marketing teams on features, integrations, and platform needs • Analyze win/loss data to uncover positioning opportunities and competitive vulnerabilities, incorporating insights into sales messaging, training, and enablement

• Diseño del proyecto docente junto al equipo académico • Preparación y grabación de contenidos asíncronos y materiales formativos • Desarrollo de entregables y experiencias de aprendizaje • Impartición de docencia síncrona online • Tutorías y seguimiento del alumnado • Evaluación y acompañamiento del aprendizaje

• Build deep understanding of the W&D and endoscopy reprocessing markets across EMEA, including customer segmentation, clinical workflows, pricing dynamics, tender environments, and go‑to‑market models. • Own the regional go‑to‑market strategy for W&D and detergent portfolios, ensuring strong positioning, clear value propositions, and differentiated messaging across markets. • Act as the EMEA expert on the competitive landscape, with deep knowledge of competitors’ products, claims, positioning, strengths, and weaknesses, and translate insights into actionable strategies. • Identify, engage, and build long‑term relationships with Key Opinion Leaders (KOLs), professional societies, and clinical influencers to drive advocacy, education, and guideline influence. • Define and execute regional market‑entry and growth strategies covering the full marketing mix, including portfolio positioning, pricing considerations, channels, tenders, and promotional strategy. • Serve as the primary EMEA interface to Global Product Management, ensuring portfolio, lifecycle, and innovation decisions reflect regional market realities and customer needs. • Lead tactical elements of product launches, including product positioning, content development, sales tools, press releases, and social media planning, ensuring strong cross‑functional launch readiness. • Collaborate cross‑functionally to ensure timely & successful product launches. • Create relevant, compelling, and engaging multi‑channel content aligned with overall marketing plans, campaign objectives, and product‑specific value positioning. • Support the development of customer and sales training materials to educate internal teams and customers on products, clinical value, and services. • Monitor, analyze, and interpret relevant performance metrics and analytics and recommend initiatives or adjustments based on insights. • Communicate business‑relevant issues, risks, and opportunities clearly and proactively to regional and global leadership. • Influence effectively across a matrix organization, driving alignment and execution without direct authority.